• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.8
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• pp.1299-1308
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• 2008

Customers’ loyalty to an online store may be worth up to ten times as much as its average customer. To develop a loyal customer base, most online stores try their best to continually satisfy their customers and to generate long-run relationships with them. This study investigates the effects of product attributes on customer satisfaction, trust, and loyalty in the context of online shopping for apparels. A self-administered questionnaire with multi-item scale was developed based on literatures. A total of 356 usable questionnaires were obtained from respondents and were analyzed using by LISREL 8.54 Program. The results showed that attributes of apparel products (e.g., products variety, price, and information) have indirectly influenced customer loyalty, which are moderated by customers’ satisfaction and trust. Additionally, customer satisfaction plays an important role to develop customer loyalty of online apparel stores. The findings suggest that, to satisfy their customers, online apparel stores should focus on product variety, and reasonable/economic prices of their apparel products, while they should provide the information about contents/care of apparels in building trusting relationships with their customers. In light of the major findings, this study sets forth strategic implications for customer loyalty in online settings of apparel store.

• Journal of Fashion Business
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• v.16 no.1
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• pp.160-179
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• 2012

One of the representative local cultures in Gyeongnam is Gaya culture. This research aim s to develop fashion cultural goods design applying Gaya relics. Based on the study on cu ltural character, formative characteristics of relics, and questionnaire survey on cultural reco gnition and fashion cultural goods purchasing status of Gaya, the plan of Gaya fashion cul tural goods design was made and progressed. To develop design pattern, TexPro Design CAD was used. As to selection of relics to extract motif, Mounted vessel in the shape of warrior on horseback, Chariot wheel-shaped Pottery, Armor and Shield were selected. The main concept of design was 'Timeless Images of Gaya' to re-illuminate a long forgotten p eriod of Gaya, and to create modernization image of ancient period into modern living. By using oring image scale of IRI C or Lab, the 4 main themes of 'Timeless Images of Gaya' including 'Romantic Gaya', 'Dynamic Gaya', 'E -friendly Gaya', 'Modern Gaya' were constructed. According to the 4 themes, basic pattern, repeating pattern, application patter n were developed. And applied cases were developed to seek reality of design in the fashi on cultural goods. Also web page was constructed to develop educational and industrial accessibility and utilization in collaboration with design patterns and fashion cultural goods ap plying cases.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.280-291
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• 2004

Apparel goods are classified by many criteria for ease of merchandising implementation. Fashion and basic goods are also an oucome oi classification. Previous studies pnvide some criteria by which apparel products can be classified into fushion and basic goods. Among those ciiteria, seasonality, fashionability, clothing types, complexity in pnduction, simplicity of style, pioducuon volume, degree of style change by season, could be listed. This study, first explored how apparel merchandisers and designers define fashion and basic goods in relation with those criteria. Definitions of fashion and basic goods were explored in terms of design elements (i.e., style, color, material), production volume, sales ratio, proportion in product assortment, and contribution to profit. The study adopted a qualitative approach by use of eighteen infepth interviews with menhandisers and designers. Six were from women＇s wear brand, Seven from men＇s wear brand, and 5 from casual wear brand. All the interviewees agreed that they are using the classification of basic vs. fashion goods. However, they are using diverse terms to indicate the basic and fashion goods. The interviewees defined each group based on its contribution to total sales or profit complexity in design, production volume, and style change by season. Basic goods had a higher level of production quantity, contribute more to profit simpler design, and less style change by season than fashion goods.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1547-1557
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• 2002

The purpose of this study is to find the profitable clothes design of middle-aged men by examining visual effects in physical design. The methode of study is experimentation. The sample of this study is people who live in Kwangiu, Korea and 20-50 age's 719. The difference of physical design effect by arrangement, pattern and the shape of body. There are partly resemblance difference in physical design visual effect by the shape of body and clothes design(arrangement and pattern)In weak type, single suit with striped pattern and double suit with check pattern make the upper body look short. Otherwise, double suit with striped pattern have man look tall. In standard type, single arrangement suit with striped pattern make the lower half of body long, so make man look tall. And double arrangement suit with striped pattern have man look tall. The suit without pattern have one's shoulder look wide. In pyknic type, striped pattern make the lower half of one's body look long. But single arrangement with striped pattern have the upper body look big. sing1e suit with striped pattern make lower half of body look long and check pattern make it look short. Totally, arrangement, and pattern are very important clothes due to give an effect on whole visual effect man's suit. Also, these dues were felt differently by each types of body. So, it is confirmed that the type of body is important fluent to make people perceive.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1275-1286
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• 1997

The purpose of this study is to investigate how the shape of the lower body influences an individuals' ease in fitting skirts. Subjects in this study consisted of 188 adult females categorized into two groups(the first group were subjects 18∼33 years of age and the second group 34∼59 years of age), whose measurements were taken and then compared between the two groups. The subjects were also categorized into 5 different lower body types. The following are the results; (1) The comparative analysis of the ease from the two a9e groups showed a bigger value of waist girth in the young age group. And thereverse results were found when measuring hip firth. (2) The correlation analysis between the ease and the anthropometric data showed a weak statistical correlation in the older group, and showed no statistical correlation in the younger group. However, there was correlation between the ease and the body measurements as well as between the differences of waist girth and hip girth. (3) The most appropriate average ease of skirt in the young age group was 1.03 cm for waist and 5.71 cm for hip; the most appropriate average ease of skirt in the older age group was -0.76 cm at the waist and 4.10 cm at the hip. (4) Analysis of variance with a special emphasis on the ease of waist girth and hip girth according to the anthropometric data of the lower body revealed a statistically significant correlation.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.353-360
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• 1999

An investigation made of the variations of angle of bias on the top of the sleeve cap curve line and calculated easing contraction ratio by capheights(A ; a,h$\times$5,/6) B: A, H/4 +4cm C:A.H/3 D: A.H/ 4+3cm E:AH/4+2cm, F: A,H/4+1cm, G: A,H/4, H:A,H/6, I:A,H/8) and the efects of easing contraction on the cap curve lines of sleeve A, D, G by easing stitch density with the gathering foot: sewing condition-lockstitch industrial machine stitch density(N1.0 ; 38stitches/3cm N1.5: 26stitches/3cm, N2.0 ; 19stitches/3cm, N2.5 ; 14stitches/ 3cm) The results obtained were as follows; 1) The variations of the angle of bias on the top of the sleeve cap curve line by cap heights can be done according to the angle balance (front; $\alpha$-$\beta$ back ; $\alpha$'- $\beta$') between the angle (front ;$\alpha$, $\beta$, back ; $\alpha$'- $\beta$') of bias of the two base-lines. 2) The higher cap height the more higher the calculated easing contraction ratio. 3) The lower the stitch density the higher easing contraction ratio. 4) The effects of easing contraction was that sleeve G was more than sleeve A, D.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.7
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• pp.927-938
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• 2004

The purposes of this study were to find the difference of clothing life-style and to examine clothing buying behaviors on personality types. Personality types were identified using Myers-Briggs Type indicator(MBTI). The data were collected from 360 female adults using a questionnaire to clothing lifestyle and clothing buying behavior. The data were analysed with factor analysis, one- way ANOVA and Duncan＇s multiple range test. Results are summarized as follows: First, ＇Fashion-oriented＇, ＇self-regulate-oriented＇, ＇activity-oriented＇, ＇economic-oriented＇, ＇social-oriented＇, ＇leisure-oriented＇ and ＇conservationoriented＇ clothing life-style had a significant difference of psychological types. Second, Extroverted(E) or Sensation(S) or Feeling(F) types regarded significantly higher in ＇VMD＇, ＇store atmosphere＇, ＇famous brand name and store name＇ as criteria for store selection than combination types(IN, IT, NT) of Introverted(Ⅰ), iNtuition(N), Thinking(T). Third, Sensation Judgement types(SJs) of a patron temperament preferred a ＇plan-oriented＇ life-style and considered ＇famous brand name and store name＇ important. Sensation Perceiving types(SPs) of an artist temperament had an ＇unplanned＇ clothing life-style and a significantly higher impulsive buying orientation than SJs.

• Textile Coloration and Finishing
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• v.21 no.6
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• pp.29-38
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• 2009

Natural dyes seem to be more profitable on human and environment, and recently they could be considered as a better alternative to synthesized dyes. The aim of the current work was to investigate the dyeing property and antimicrobial activity of commercial cotton fabrics dyed with kumazasa (usually called in japan) which is known as conventional japan bamboo leaves. Actually, the dyeability and antimicrobial property of dyed fabric with natural mordant/dyeing was compared with synthetic mordant/dye process. The results of this study obtained are as follows. The apparently colour of kumazasa leaves extract dyed fabrics showed with light green or slightly yellow-green. In colorfastness to washing, ${\Delta}E$ and K/S values of dyed fabrics with natural chitosan as mordant used was shown to be more excellent results, than was synthetic mordant used. However, the decrease rate was recorded nearly 50% when washing repeated 20 cycles. In result of antimicrobial effect for bacteria, the dyed fabrics didn't show the significant antimicrobial activity to the both dyed with and without mordant. Results of this investigation considered that low-cost, natural, bio-mordant are relatively effective in natural coloration.

• Journal of Fashion Business
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• v.15 no.4
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• pp.43-54
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• 2011

Printing process has been a major sector in the textile industries for a long period of time. With the advent of digital textile printing, the complex procedures of printing preparations and after-treatment processes have been streamlined. For the design of the motives of images to be printed, the use of image handling software, e.g. Photoshop(Adobe), has been of prime importance. Even though the software is extremely useful and functionally versatile, there are many laborious steps involved for the specific textile printing process. The use of a CAD-based textile printing function may help the textile printing process in streamlining the complex processing stages. The image qualities of the output designs have been compared objectively with the aid of several image similarity evaluation schemes including the SSIM, and FSIM Index methods.

• Journal of Fashion Business
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• v.15 no.4
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• pp.155-166
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• 2011

The purposes of this study was to examine Chinese consumers's perception toward Korean fashion brands. Especially, this study aimed to compare the Chinese consumers in three local groups (Beijing, Shanghai, & Yangji). The subjects used for this study were one hundred ninety-six participants(male; 110, female; 86) in 20s age who live in China. For data analysis, descriptive statistics, Cronbach's alpha, and t-test were used. Cronbach's alpha test revealed that all instruments which were used for this study had over 0.85. As the results, first, 67.9% of Chinese consumers perceived Korean brands correctly as Korean brands. Also, 42.5% of Chinese participants had purchased Korean fashion brand products such as Teenie Weenie or E-land. Second, there were not significant differences in brand attitudes among three group participants. However, there was a significant difference in 'brand preference' factor, one of three brand attitudes, between two ethnic groups. Finally, there were not signifiant differences in brand image, while there was a significant difference in intelligent brand image, one of 4 brand image factors, between two ethnic groups. These results of this study would be very useful for Korean fashion brand marketers in order to understand Chinese fashion consumers more details, and provide more efficient fashion marketing strategies.