• Journal of Fashion Business
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• v.21 no.6
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• pp.31-46
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• 2017

This study views the people's propensity to rely on others' evaluations as the interpersonal trust online despite a lack of personal interactions. Therefore, this study explores the underlying dimensions of interpersonal trust and examines how interpersonal trust influences trust in the e-tailer and behavioral intent. Data of 395 adults who had purchased apparel goods online were collected nationwide using an online questionnaire. Exploratory and confirmative factor analysis identified five underlying constructs of interpersonal trust online such as peer identification, ability, integrity, shared lifegoals, and benevolence. A structural equation modeling test was conducted to examine the relationships between interpersonal trust, trust in the e-tailer, and behavioral intent. Interpersonal trust influenced on trust in the e-tailer, specifically on trust in the e-tailer's competence which subsequently increased a customer's behavioral intent such as attitude toward the e-tailer and shopping intention. Although no direct effect of interpersonal trust on the behavioral intent was found, interestingly, the effects of the interpersonal trust on the e-tailer trust which derived the behavioral intent to purchase. This result suggests that marketers devise a more effective system and environment that can encourage the interpersonal trust between customers to build a strong trust in e-tailers. It also provides a theoretical framework of online trust in the way of classifying interpersonal trust and trust in e-tailers.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.6
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• pp.1021-1030
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• 1997

Physical variables related to the subjective evaluation of wear comfort were explored. Experimental fabrics was those used in the previous paper where subjective sensations of women's thin shirts were reported. Fabrics include 100% cotton (unfinished), 100% cotton (water repellent finished), cotton/polyester 35/65 (unfinished), cotton/polyester 35/65 (peach skin finished), 100% polyester fabric(plain), 100% polyester crepe. Among various physical properties of the experimental fabrics, heat 8E moisture transport properties and surface properties were chosen as important variables based on the regression coefficient. Especially, humidity at the microclimate in dynamic mode was highly correlated to the subjective evaluation and appeared to be a sensitive physical predictor, compared to dry thermal transmission rate or water vapor transmission rate. Surface characteristic parameters, however, did not show consistant trend in the prediction of the human's subjective sensation. Interaction between surface properties and humidity measurement was also observed.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.511-518
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• 2009

Freed from its traditional confinement to the human body, postmodernism in fashion exposes the defectiveness of body and abstracts from the body under. Deformation of the body denotes the break away from the idealized and standardized body for mass productions. It tends to experiment with extreme exaggeration in form, refusing to subscribe to the traditional values that build on the balance and symmetry of the body. Bodily deformation carried out historical and cultural pastiche opposes the sartorial convention and symbolism which results in the discord between signifiant and $signifi{\acute{e}}$ of clothing. As a type of intimate architecture, fashion always mediates the dialogue between clothes and body, or fashion and figure. My study suggests a framework to analyze bodily deformation as pastiche, focusing on the relationship between clothes and the body. In order to inquire the deformation of the body in fashion, my study examines subjects of the fashion collections of the turn of the 21st century, using the method of literature research and content analysis.

• Fashion & Textile Research Journal
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• v.3 no.5
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• pp.395-402
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• 2001

The purpose of this study was to develop the service and product perceptions' dimensions for fashion retail sites and to identify the service and product perceptions' dimensions influencing consumers' satisfaction and purchasing behavioral intentions for fashion retail sites. A set of self-administered questionnaires were e-mailed to an internet Research Panel consisting of members who had purchased fashion products or visited fashion retail sites. 799 questionnaires were analysed using frequency, percentage, exploratory factor analysis. Cronbach's ${\alpha}$, stepwise regression analysis utilizing SPSS 10.0. The service perception dimensions of fashion retail sites had reliability, convenience, incentive, responsiveness and tangibility. Online fashion product perception dimensions were product variety and product value. Consumer satisfaction was influenced by reliability, product variety, product value, convenience, incentive and responsiveness. Consumer satisfaction had a direct impact on purchasing behavioral intentions of fashion retail sites.

• The Research Journal of the Costume Culture
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• v.20 no.4
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• pp.616-620
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• 2012

The objectives of this paper are to examine some of the factors which may account for the rise in predominance of British textile manufacture in the eighteenth and nineteenth centuries. This paper identifies a range of important eighteenth century British inventions and associated developments, such as the 'factory' system, which stimulated expansion in textile manufacture in the British Isles and led to the rise in international importance of various 'heritage textile industries', including the Lancashire cotton industry, the Yorkshire woollen and worsted industry, the Dundee jute industry and the Irish linen industry.

• Journal of Fashion Business
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• v.10 no.5
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• pp.180-189
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• 2006

Mercerization of cotton fabrics affects their various properties including physical properties and dyeing behavior. In this study, the concentration levels of NaOH solution, with 18% and 25%, and the mercerization temperature levels, $22^{\circ}C,\;10^{\circ}C$, and $5^{\circ}C$, were changed in order to investigate the physical properties and dyeing behavior using Gardenia, a natural dyestuff, and direct dyes. The effect of tension during the mercerization was also investigated. In order to investigate the dyeing behavior of Gardenia, a direct dyestuff was employed as a comparative material for better objective analysis and evaluation. It was found that the mercerization condition of 18% NaOH concentration at $10^{\circ}C$, without tension, resulted in the highest ${\Delta}E$ value, when dyed with Gardenia.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1396-1407
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• 2007

The purpose of this study was to identify the effect of clothing involvement, store and brand loyalty orientation on the information search behavior. The study subjects comprised 298 females living in Seoul and Kyung-gi area. The data were analyzed with factor analysis, regression, cluster analysis, ANOVA and correlation analysis. Clothing involvement and information search behavior consisted of various factors. Clothing involvement, store and brand loyalty influenced information search behavior. Fashion and clothing involvement was the most important factor which influenced all loyalty and information search behavior(i.e. brand and store loyalty, personal and nonpersonal information search behavior). According to store and brand loyalty factors, female consumers classified into three groups : low loyalty, brand loyalty and store loyalty group. Three groups showed different clothing involvement, information search, clothing purchasing behavior and demographic variables. Therefore, loyalty orientation is the important factor which can describe the consumer behavior more effectively.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.1
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• pp.100-107
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• 1998

Polyester filaments were dyed with disperse dye in dyebath containing water and water miscible organic solvents . acetone, 1,4-dioxane, DMF. In case of Acetone and 1,4-dioxane, the equilibrium dyeuptake was maximun at the volume fraction 0.05. The equilibrium dye uptakes were decreased as volun~e fraction of organic solvents were increased. When the volume fractions of water miscible organic solvents were varied, dye uptake was increased constantly with dyeing time. In dyebath containing water and water miscible organicsolvent, the dyeuptake was increased quickly during initial 40∼ 60 min. and slowly increased there after. The slope of Ct/Coo to t was greater in dyebath containing water and water miscible organic solvents than dyebath containing water. The differences of the slope with volulne fractions of water miscible organic solvent were not shown big.

• Korean Journal of Human Ecology
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• v.14 no.3
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• pp.467-473
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• 2005

The integrative Internet program was developed for the selection of optimal brassiere components according to the breast types of middle-aged women. In this program, a customer is classified into a certain group through three steps of a discriminant analysis. Three variables used in the analysis include breast volume, radii of curvature of under-breast curve, and a distance between inner breast points. Using individual data of three variables, the optimal brassiere components, i.e. brassiere cup size, curvature of front panel and wire, distance between cups, are suggested for each customer. Discrimination of breast types using only 2D measurements is also included for those who do not have easy access to a 3D measurement device.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.1
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• pp.80-95
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• 1995

This paper analyses the effect of social atmosphere on fashion model image with a study on two Periods, 1960s and 1990s. To be specific, we focus on two fashion models, Twiggy and Kate Moss who were famous in the late 60s and the early 90s respectively. We also study the works of Mary Quant and Calvin Klein in order to understand Twigg9y '||'&'||' Moss syndromes. Thee "waif" image which is usually associated with those uncared, homeless, pitiful, and immature is commonly found in Twiggy and Moss. It is argued that this dramatic change of image, that is, from a confident, mature one to the opposite, is strongly influenced by economic recession and a concomitant increase of social tension and pessimistic and decadent attitude.e.