• Journal of Distribution Research
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• v.13 no.1
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• pp.1-33
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• 2008

As the interest in the business-to-business(B2B) electronic commerce is increasing, many companies are participating in the B2B e-Marketplaces. The e-Marketplace is defined as the virtual market that many players take part in to transact. The e-Marketplace has an influenced on the manner in which organizational buyers and sellers interact. As a result, it is important to develop an understanding of the behaviors of firms that use these electronic marketplaces. The purpose of this study is to develop a comprehensive model for trust and commitment of B2B e-Marketplace and empirically to examine their structural relationships. Drawing from trust and commitment theory in the interorganizational relationship and B2B electronic commerce context, this study identifies network externality, interactivity, justice, quality of information sharing, institutional assurance as the determinants of trust and commitment of e-Marketplace. The proposed model hypothesized that (1) trust is a function of network externality, interactivity, justice, quality of information sharing, institutional assurance, (2) attitudinal and behavioral commitment is a function of trust, (3) behavioral commitment is a function of attitudinal commitment. The proposed model is tested using organizational-level survey data from 187 buying organizations that conduct business in MRO e-Marketplaces. The data were tested by reliability test, correlation analysis, exploratory factor analysis, confirmatory factor analysis and covariance structure analysis. The results indicate that (1) trust is influenced by network externality, interactivity, justice, institutional assurance, (2) attitudinal commitment and behavioral commitment is influenced by trust (3) behavioral commitment is influenced by attitudinal commitment. Also, the empirical results confirmed that trust play a strong, central role in determinging e-Marketplace commitment. The key theoretical contribution of this research is that it begins to extend interorganizational information system literature in areas such as B2B Internet e-Marketplace. Managerially, this study contributes tn the understanding of the role of B2B e-Markeplace providers in Internet situation. And Limitations of this study and guidelines for future researches are also discussed.

• Information Systems Review
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• v.21 no.2
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• pp.139-155
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• 2019

Recently, the domestic e-commerce market has achieved remarkable growth through the spread of e-commerce throughout the industry. Nevertheless, the ratio of e-commerce use by our small and medium-sized enterprises has turned out to be very low. The reason for this low participation rate of SMEs in B2B e-commerce market is due to various reasons, but also the lack of empirical performance measurement and evaluation considering the characteristics of B2B e-commerce market in which SMEs participate. Therefore, this study was intended to analyze the effectiveness of B2B e-commerce use of B2B e-commerce to companies that are provided in conjunction with e-Marketplace by public credit guarantee agencies with experience in use. To this end, 14 items related to finance derived through prior research were used to conduct management performance analysis and hypothesis verification from a financial perspective. The implications of this study are expected to be that an empirical performance analysis from the financial perspective of a B2B e-commerce guarantee Utilized company can be used as a basis for policymaking for the activation of the B2B e-commerce guarantee in the future, thus contributing to the establishment of a stable business environment by supporting the expansion of e-commerce by small and medium-sized businesses.

• Journal of the Korean Operations Research and Management Science Society
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• v.35 no.4
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• pp.17-31
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• 2010

This study investigates two-stage return policy and recycling issues in an e-marketplace supply chain consisting of consumers, a retailer and a manufacturer. The manufacturer, a focal company in the e-marketplace supply chain, considers the recycling of commercial returns so offers the retailer a buy-back contract of which transfer payment consists of a wholesale price and a buy-back price. Then, under the given contract offer, the retailer determines a selling price and a return policy to control consumers' demand and return requests. We consider the retailer's opportunistic behavior and supply chain coordination issues based on the principal-agent paradigm. We compare the first-best and second-best optima and conduct comparative static analyses to evaluate the performance results of the buy-back contract and provide important managerial implications.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11c
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• pp.2175-2178
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• 2002

기존 협상 시스템의 가격 변동 정책의 형태를 살펴보게 되면 시간의 변화에 따른 단순한 가격 변화율을 채택하여 사용하여 왔다. 하지만 이러한 고정적인 전략에 의한 협상 방법은 많은 문제점을 가지고 있다. 특히, 협상 대상으로 가격 하나만을 고려하였기 때문에 구매자의 요구조건을 만족하지 못하며, 동적으로 변하고 있는 시장상황에 맞지 않는 결과를 초래할 수 있다는 문제점을 가지고 있다. 본 논문에서는 이러한 문제점을 해결하기 위해 변화하는 거래 환경에 적응하는 동적 가격변화 방식의 e-Marketplace를 설계하였다. 동적 가격변화 방식을 통해 기존 시스템들이 가지고 있는 단순한 가격변동 정책을 새롭게 개선하여 동적인 가격정책을 통하여 거래를 성사시킬 수 있는 동적 가격 협상 시스템을 제안한다.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04a
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• pp.754-756
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• 2004

본 논문에서는 B2B e-Marketplace에 참여하는 비즈니스 파트너들에게 새로운 상품을 추천하기 위한 웹 에이전트 기반 추천 시스템을 제안한다. 본 논문에서 제시하는 추천 시스템은 비즈니스 파트너에 대한 정보를 수집하기 위한 모니터링 에이전트, 수집된 정보를 분석하기 위한 분석 에이전트, 그리고 분석결과를 이용하여 추천 서비스를 제공하기 위한 추천 에이전트로 구성된다. 이와 같은 웹 에이전트 기반의 추천 시스템은 다수의 공급자와 다수의 비즈니스 파트너가 참여하는 B2B 환경에서 실시간으로 비즈니스 파트너의 수요나 성향에 맞는 서비스 제공을 통해 공급자와 비즈니스 파트너간의 수요/공급 예측 및 협력관계를 향상시킬 수 있다.

• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.381-387
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• 2005

As the most widely used media of BtoB e-business, the e-Marketplace (EM) can play an important role in the age of c-commerce (collaborative commerce). In supply chain management (SCM) area, the relationship-based collaboration among partners has shown great efficiency. Although the collaboration is important in both areas of EM and SCM there has been a critical difference in the selection of trade partners between them. In this paper, the EM's collaborative stages for integration with its customer system are reviewed and a system architecture is proposed for EM's electronic functional role within the perspective of collaborative commerce and buyer-supplier relationship. The relationship-based BtoB commerce through EM is reviewed to explain that it can be more beneficial than the commerce based on the price competitive selection of trade partners. With the proposed system architecture, an EM can be the functional medium for the collaborative IOIS system architecture.

• Proceedings of the CALSEC Conference
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• 2002.01a
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• pp.269-271
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• 2002

M2M M2M의 정의 서로 다른 Marketplace의 시스템을 상호 접속할 수 있는 시점 M2M의 장점 M2M은 자사 e마켓에서 지원되지 않는 서비스나 정보를 다른 e마켓을 통해 제공할 수 있어 신규 고객확보는 물론 새로운 서비스나 신규 콘텐츠 생산에 대한 부담을 덜 수 있음 정보공유를 통한 수평적 Marketplace의 활성화 각종 문서/양식/트랜잭션들의 생성/교환/처리 비용 절감 마케팅 및 영업 채널의 확대에 따른 이윤의 증대(중략)

• Journal of Distribution Science
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• v.21 no.9
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• pp.1-11
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• 2023

Purpose: This study focuses on developing a structural equation model of variables influencing loyalty to buying and selling food products through e-marketplaces in Thailand. The variables investigated comprised food attributes, online system attributes, marketing innovations, attitudes, and satisfaction. Research design, data and methodology: An online questionnaire was used to collect data from a sample group (200 buyers and 200 sellers) using quota sampling. The data were analyzed using the structural equation model. Results: The developed structural equation model was consistent with the empirical data. Factors in the model could explain 40.1% of the variance in loyalty to buying and selling food products through e-marketplaces. Food attributes and online system attributes influenced satisfaction directly. Online system attributes, market innovation, and attitudes directly influenced loyalty. The developed model had no variation between groups of buyers and sellers. Conclusions: This research demonstrated the causal factors leading to consumer loyalty to buying and selling food products through e-marketplaces. The research findings help e-marketplace providers manage factors of buying and selling to comply with the needs of buyers and sellers, which will increase the number of buyers and sellers, help generate long-term profits for service providers, and increase the country's financial value.

• The Journal of Information Systems
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• v.23 no.2
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• pp.25-47
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• 2014

Based on the levels of inter-organizational information flow and the degrees of suppliers' power, this study aims to develop a framework useful for classifying four types of the buyer's e-commerce strategies in manufacturing firms: e-marketplace, e-partnership, e-procurement and supplier's e-marketplace (e-distribution). We adopted a multi-methodological approach by mixing both qualitative and quantitative methods. After developing a framework, through the cases of Cisco, JAL, Toyota Motor, KIST, AMP, and 3M, this paper aims to confirm the actual existence of the four forms of e-commerce. The results from the cases supported the four types of e-commerce strategies in manufacturing firms. With the empirical data, we also demonstrated the configuration of the framework and the four types of e-commerce strategies, and identified the characteristics (i.e., size, age, actual adoption rate of the each type of e-commerce, and supply-chain performance) of the organizations employing each strategy.

• Information Systems Review
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• v.8 no.1
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• pp.63-80
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• 2006

This paper suggests a normative performance measurement model for B2B e-marketplace. The model is for the neutral and systematic sourcing B2B e-marketplace. It is based on BSC that is very powerful and sound tool among all the available performance measurement systems. In addition, we used AHP to make the model more structured and to draw weights of performance measures from experts. We derived main features and factors affecting performance of e-business companies and especially of B2B e-marketplaces based on literature. In order to make the model usefulness, we co-worked with some experts who are engaged in real Korean B2B e-marketplaces. They included venture capitalists, top managers of B2B e-marketplaces, and consultants. By their assistances, we could find important evaluating factors and define the hierarchical structure. After defining the hierarchical structure, the expert group decided weights of performance indicators through the designed questionnaires. The weight for each measure was calculated using geometric mean of the questionnaire response. We made the case studies of two real Korean B2B e-marketplaces to apply the suggested model with some adjustments. The results of the case studies were so satisfactory that the suggested performance measurement model for B2B e-marketplace is useful and applicable to the real world.