Browse > Article

The Development of the Performance Measurement Model for B2B e-Marketplace Using BSC  

An, Ji-Eun (Korea Investors Service, Structured Finance Group)
Han, In-Goo (KAIST Graduate School of Management)
Suh, Bo-Mil (Sookmyung Women's University, Division of Business Administration)
Publication Information
Information Systems Review / v.8, no.1, 2006 , pp. 63-80 More about this Journal
Abstract
This paper suggests a normative performance measurement model for B2B e-marketplace. The model is for the neutral and systematic sourcing B2B e-marketplace. It is based on BSC that is very powerful and sound tool among all the available performance measurement systems. In addition, we used AHP to make the model more structured and to draw weights of performance measures from experts. We derived main features and factors affecting performance of e-business companies and especially of B2B e-marketplaces based on literature. In order to make the model usefulness, we co-worked with some experts who are engaged in real Korean B2B e-marketplaces. They included venture capitalists, top managers of B2B e-marketplaces, and consultants. By their assistances, we could find important evaluating factors and define the hierarchical structure. After defining the hierarchical structure, the expert group decided weights of performance indicators through the designed questionnaires. The weight for each measure was calculated using geometric mean of the questionnaire response. We made the case studies of two real Korean B2B e-marketplaces to apply the suggested model with some adjustments. The results of the case studies were so satisfactory that the suggested performance measurement model for B2B e-marketplace is useful and applicable to the real world.
Keywords
Performance Measurement; B2B e-Marketplace; BSC; AHP;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Bontis, N., 'There's a Price on Your Head: Managing Intellectual Capital Strategically', Business Quarterly, Vol. 60, No.4, 1996, pp. 40-78
2 Liberatore, M.J., T.F. Monahan, and D.E. Stout, 'A Framework for Integrating Capital Budgeting Analysis with Strategy', The Engineering Economist, Vol.38, No.1, 1992, pp. 31-44   DOI
3 Murtaza, M.B., V. Gupta, and R.C. Carroll, 'E-Marketplaces and the Future of Supply Chain Management: Opportunities and Challenges', Business Process Management Journal, Vol. 10, No.3, 2004, pp. 325-335   DOI   ScienceOn
4 Saaty, T.L, 'How to Make a Decision: The Analytic Hierarchy Process', European Journal of Operational Research, Vol.48, No.1, 1990, pp. 9-26   DOI   ScienceOn
5 Shachtman, N., 'E-Business Demands a New Outlook on ROl', Informationweek, Vol.1999, No. 757, 1999, pp. 154-158
6 Buyukokan, G., 'Multi-Criteria Decision Making for e-Marketplace Selection', Internet Research, Vol.14, No.2, 2004, pp. 139-154   DOI   ScienceOn
7 Eccles, R.G., 'The Performance Measurement Manifesto', Harvard Business Review, Vol.69, No. 1, 1991, pp. 131-137
8 Margherio, L., D. Henry, S. Cooke, S. Montes, and K. Hughes, 'The Emerging Digital Economy', http://www.ecommercecommission.org/EDEreprt.pdf, 1998
9 Kaplan, R.S. and D.P. Norton, 'Putting the Balanced Scorecard to Work', Harvard Business Review, Vol.71, No.5, 1993, pp. 134-147
10 Olve, N.-G., J. Roy, and M. Wetter, Performance Drivers: A Practical Guide to Using the Balanced Scorecard, John Wiley & Sons, New York, NY, 1999
11 Lim, G.G. and J.K. Lee, 'Buyer-Carts for B2B EC: The b-Cart Approach', Journal of Organizational Computing and Electronic Commerce, Vol. 13, No.3/4, 2003, pp. 289-308   DOI   ScienceOn
12 Sculley, A.B. and W.A. Woods, B2B Exchanges: The Killer Application in the Business-to- Business Internet Revolution, ISI Publications, Toronto, Ontario, 2000
13 Epstein, M. and J-F. Manzoni, 'Implementing Corporate Strategy: From Tableaux de Bord to Balanced Scorecards', European Management Journal, Vol.16, No.2, 1998, pp. 190-203   DOI   ScienceOn
14 Ordanini, A., S. Micelli, and E.D. Maria, 'Failure and Success of B-to-B Exchange Business Models: A Contingent Analysis of Their Performance,' European Management Journal, Vol.22, No.3, 2004, pp. 281-289   DOI   ScienceOn
15 Saaty, T.L., The Analytic Hierarchy Process, MeGraw-Hill, New York, NY, 1980
16 Garicano, L. and S.N. Kaplan, 'The Effects of Business-to-Business e-Commerce on Transaction Costs', The Journal of Industrial Economics, Vol.49, No.4, 2001, pp. 463-485   DOI   ScienceOn
17 Cross, K.F. and R.L. Lynch, 'The SMART Way to Define and Sustain Success', National Productivity Review, Vol.8, No.1, 1988/1989, pp. 23-33   DOI
18 Vargas, L.G., 'An Overview of the Analytic Hierarchy Process and Its Applications', European Journal of Operational Research, Vol.48, No. 1, 1990, pp. 2-8   DOI   ScienceOn
19 이창엽, 'e-Marketplace, 가격인하보다 비용절감에 초점을', LG주간경제, 제633호, 2001, pp. 41-47
20 이한수, '인터넷 기업과 전통적 기업의 시장가치와 재무적 특성에 관한 연구', 석사학위논문, 경영공학 전공, 한국과학기술원, 2000
21 Mooraj, S., D. Oyon, and D. Hostettler, 'The Balanced Scorecard: A Necessary Good or an Unnecessary Evil?', European Management Journal, Vol. 17, No.5, 1999, pp. 481-491   DOI   ScienceOn
22 Timmers, P., Electronic Commerce: Strategies and Models for Business-to-Business Trading, John Wiley & Sons Ltd, Chichester, England, 1999
23 Dixon, J.R., A.J. Nanni, and T.E. Vollmann, New Performance Challenge: Measuring Operations for World-Class Competition, McGraw-Hill, Homewood, IL, 1990
24 Kaplan, S. and M. Sawhney, 'E-Hubs: The New B2B Marketplaces', Harvard Business Review, Vol.78, No.3, 2000, pp. 97-103
25 Roos, G. and J. Roos, 'Measuring Your Company's Intellectual Performance', Long Range Planning, Vol.30, No.3, 1997, pp. 413-426   DOI   ScienceOn
26 Martinsons, M., R Davison, and D. Tse, 'The Balanced Scorecard: A Foundation for the Strategic Management of Information Systems', Decision Support Systems, Vol.25, No. 1, 1999, pp. 71-88   DOI   ScienceOn
27 김희경, 성은숙, BSC 실천 매뉴얼, SigmaInsight, 2001
28 이재규, 권순범, 김우주, 김민용, 송용욱, 최형림, 전자상거래 원론, 제3판, 법영사 2002
29 Ives, B., 'Probing the Productivity Paradox', MIS Quarterly, Vol. 18, No.2, 1994, pp. xxi-xxiv
30 Farbey, B., F. Land, and D. Targett, 'Moving IS Evaluation Forward: Learning Themes and Research Issues', Journal of Strategic Information Systems, Vol.8, No.2, 1999, pp. 189-207   DOI   ScienceOn
31 OECD, 'Measuring Electronic Commerce', http://www.oecd.org/dataoecd/13/23/2093249.pdf, 1997
32 Eng, T.-Y., 'The Role of e-Marketplaces in Supply Chain Management', Industrial Marketing Management, Vol.33, No.2, 2004, pp. 97-105   DOI   ScienceOn
33 Karpinski, R, 'Companies Must Measure the Impact of E-Biz Efforts', Internetweek, Vol.2001, No.881, 2001, p. 15
34 Chircu, A.M. and R.J. Kauffman, 'Limits to Value in Electronic Commerce-Related IT Investments', Journal of Management Information Systems, Vol.17, No.2, 2000, pp. 59-80
35 Hasan, H. and H.R. Tibbits, 'Strategic Management of Electronic Commerce: An Adaptation of the Balanced Scorecard', Internet Research: Electronic Networking Applications and Policy, Vol.10, No.5, 2000, pp. 439-450   DOI   ScienceOn
36 Daniel, E.M., J. Hoxmeier, A. White, and A. Smart, 'A Framework for the Sustainability of eMarketplaces', Business Process Management, Vol.10, No.3, 2004, pp. 277-290   DOI   ScienceOn
37 Ghalayini, A.M. and J.S. Noble, 'The Changing Basis of Performance Measurement', International Journal of Operations & Production Management, Vol.16, No.8, 1996, pp. 63-80
38 Hepworth, P., 'Weighing It Up-A Literature Review for the Balanced Scorecard', The Journal of Management Development, Vol. 17, No.8, 1998, pp. 559-563   DOI   ScienceOn
39 Kaplan, R.S. and D.P. Norton, 'Linking the Balanced Scorecard to Strategy', California Management Review, Vol.39, No.1, 1996, pp. 53-79   DOI   ScienceOn
40 Kaplan, R.S. and D.P. Norton, 'The Balanced Scorecard-Measures that Drive Performance', Harvard Business Review, Vol.70, No.1, 1992, pp. 71-79