• Title/Summary/Keyword: e-Business Definition

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The Implementation of UWB and 60GHz Band Wireless Communication Technology for Wireless Home Network and Their Market Prospect (무선 홈네트워크 구현을 위한 UWB와 60GHz 대역 무선 통신 기술의 활용방안과 시장전망)

  • Hong, Seok-Soo;Park, Jong-Hun;Lee, Dong-Joo;Lee, Jae-Sup;Hong, Jung-Wan;Lie, Chang-Hoon
    • The Journal of Society for e-Business Studies
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    • v.13 no.2
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    • pp.195-212
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    • 2008
  • The demand of wireless communication system is increasing due to the development of computers and other digital media appliances. In particular, new wireless communication technology is necessary for implementation of home network since a lot of data transmission is occurred. Recently, two wireless communication technologies, Ultra Wide Band(UWB) and 60GHz band wireless communication technology, have being developed for high-speed data transmission and Wireless Personal Area Network(WPAN). In this paper, we study the present development condition of these two technologies and a role of them in home network. We also suggest the method to implement the home network using all wireless communication technologies. At the end, we outlook the market of WPAN and High Definition Multimedia Interface(HDMI).

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A Case Study on the Usage of Mobile Banking Service (농협의 모바일 뱅킹 서비스 사례)

  • Kim, Byung-Gon
    • Journal of Information Technology Applications and Management
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    • v.17 no.2
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    • pp.207-223
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    • 2010
  • Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. Nowadays wireless networks are being evolved and diversified. In this situation The wireless e-commerce is in the limelight on new profits of Carriers. Especially from current year when Carriers in domestic plans to provide the services using 2.5G networks the service providers choose wireless e-commerce as the main parts of wireless internet strategy and will provide a various of services. Because of this situation, the importance of mobile billing service is being emphasized. This paper searches the definition and service types of mobile banking, and suggests status and prospects of domestic mobile banking. We suggest the basic direction, the stage of development and functions of services by analyzing the cases of Nonghyup's. Finally we derive the critical factors from those and suggest the effect of introduction and the direction of development. From the customer perspective, mobile banking has many strengths. For example, it allows that all customers access banking service at anytime, anywhere more easily than telephone banking or pc banking. And it reduces the time and the effort for using the service. It enables the company to make a business against global customers. On the other hand, from the company perspective, it has a lot of potential that affect market share and reduce the costs of human and material resources which used to operate and support branches. However, it needs many efforts to reach at the stage of completion. And We will have to solve the problems that develop many contents, expend the range of services and raise the service convenience.

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The Effect of Herding Behavior and Perceived Usefulness on Intention to Purchase e-Learning Content: Comparison Analysis by Purchase Experience (무리행동과 지각된 유용성이 이러닝 컨텐츠 구매의도에 미치는 영향: 구매경험에 의한 비교분석)

  • Yoo, Chul-Woo;Kim, Yang-Jin;Moon, Jung-Hoon;Choe, Young-Chan
    • Asia pacific journal of information systems
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    • v.18 no.4
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    • pp.105-130
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    • 2008
  • Consumers of e-learning market differ from those of other markets in that they are replaced in a specific time scale. For example, e-learning contents aimed at highschool senior students cannot be consumed by a specific consumer over the designated period of time. Hence e-learning service providers need to attract new groups of students every year. Due to lack of information on products designed for continuously emerging consumers, the consumers face difficulties in making rational decisions in a short time period. Increased uncertainty of product purchase leads customers to herding behaviors to obtain information of the product from others and imitate them. Taking into consideration of these features of e-learning market, this study will focus on the online herding behavior in purchasing e-learning contents. There is no definite concept for e-learning. However, it is being discussed in a wide range of perspectives from educational engineering to management to e-business etc. Based upon the existing studies, we identify two main view-points regarding e-learning. The first defines e-learning as a concept that includes existing terminologies, such as CBT (Computer Based Training), WBT (Web Based Training), and IBT (Internet Based Training). In this view, e-learning utilizes IT in order to support professors and a part of or entire education systems. In the second perspective, e-learning is defined as the usage of Internet technology to deliver diverse intelligence and achievement enhancing solutions. In other words, only the educations that are done through the Internet and network can be classified as e-learning. We take the second definition of e-learning for our working definition. The main goal of this study is to investigate what factors affect consumer intention to purchase e-learning contents and to identify the differential impact of the factors between consumers with purchase experience and those without the experience. To accomplish the goal of this study, it focuses on herding behavior and perceived usefulness as antecedents to behavioral intention. The proposed research model in the study extends the Technology Acceptance Model by adding herding behavior and usability to take into account the unique characteristics of e-learning content market and e-learning systems use, respectively. The current study also includes consumer experience with e-learning content purchase because the previous experience is believed to affect purchasing intention when consumers buy experience goods or services. Previous studies on e-learning did not consider the characteristics of e-learning contents market and the differential impact of consumer experience on the relationship between the antecedents and behavioral intention, which is the target of this study. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and distributed to 629 informants. 528 responses were collected, which consist of potential customer group (n = 133) and experienced customer group (n = 395). The data were analyzed using PLS method, a structural equation modeling method. Overall, both herding behavior and perceived usefulness influence consumer intention to purchase e-learning contents. In detail, in the case of potential customer group, herding behavior has stronger effect on purchase intention than does perceived usefulness. However, in the case of shopping-experienced customer group, perceived usefulness has stronger effect than does herding behavior. In sum, the results of the analysis show that with regard to purchasing experience, perceived usefulness and herding behavior had differential effects upon the purchase of e-learning contents. As a follow-up analysis, the interaction effects of the number of purchase transaction and herding behavior/perceived usefulness on purchase intention were investigated. The results show that there are no interaction effects. This study contributes to the literature in a couple of ways. From a theoretical perspective, this study examined and showed evidence that the characteristics of e-learning market such as continuous renewal of consumers and thus high uncertainty and individual experiences are important factors to be considered when the purchase intention of e-learning content is studied. This study can be used as a basis for future studies on e-learning success. From a practical perspective, this study provides several important implications on what types of marketing strategies e-learning companies need to build. The bottom lines of these strategies include target group attraction, word-of-mouth management, enhancement of web site usability quality, etc. The limitations of this study are also discussed for future studies.

Entrepreneurial Universities - Towards a Revised Paradigm

  • Meissner, Dirk
    • STI Policy Review
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    • v.8 no.1
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    • pp.23-40
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    • 2017
  • This article provides a comprehensive review of the entrepreneurial university concept and its place and role in the triple helix of university, industry, and government. This is increasingly important because stake-holders' expectations towards universities are growing; this growth in turn leads to increased pressure on universities to move beyond their traditional roles and models towards taking responsibility for economic development, large scale basic education and targeted further education and the development of value from research. These expectations provide opportunities for universities, but impose threats on the existing models and practices. It further elaborates on implications for university management, departments, faculty members and supporting organizations. Moreover it reflects on the meaning of the entrepreneurial university for stakeholders, i.e., university boards, regional and national policy and administrative bodies, funding agencies, the business community, university ranking institutions and the global university community overall. Recent literature on entrepreneurial universities is incomplete and mostly focused on the commercialization of research, technology transfer and the third mission of universities. The article expands the predominant thinking about entrepreneurial universities and gives a broader structured definition. Eventually the article shows the need for STI policy to intervene and measures for developing entrepreneurial universities further.

Identifying Top K Persuaders Using Singular Value Decomposition

  • Min, Yun-Hong;Chung, Ye-Rim
    • Journal of Distribution Science
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    • v.14 no.9
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    • pp.25-29
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    • 2016
  • Purpose - Finding top K persuaders in consumer network is an important problem in marketing. Recently, a new method of computing persuasion scores, interpreted as fixed point or stable distribution for given persuasion probabilities, was proposed. Top K persuaders are chosen according to the computed scores. This research proposed a new definition of persuasion scores relaxing some conditions on the matrix of probabilities, and a method to identify top K persuaders based on the defined scores. Research design, data, and methodology - A new method of computing top K persuaders is computed by singular value decomposition (SVD) of the matrix which represents persuasion probabilities between entities. Results - By testing a randomly generated instance, it turns out that the proposed method is essentially different from the previous study sharing a similar idea. Conclusions - The proposed method is shown to be valid with respect to both theoretical analysis and empirical test. However, this method is limited to the category of persuasion scores relying on the matrix-form of persuasion probabilities. In addition, the strength of the method should be evaluated via additional experiments, e.g., using real instances, different benchmark methods, efficient numerical methods for SVD, and other decomposition methods such as NMF.

A Stock Transfer Process Development for Distribution Center Relocation (물류센터 이전 시 재고 이관 프로세스 개발)

  • Chi, Woon-Sik;Oh, In-Ho
    • Journal of the Korea Safety Management & Science
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    • v.20 no.3
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    • pp.37-46
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    • 2018
  • According to enhancement of roles and functions of enterprises' distribution centers, recent trend of distribution centers are specialization and diversification which have generated lots of new distribution center building or expansion of the existing ones and led attention on stock transfer importance in case of distribution center relocation. This thesis is a study for how to reduce stock transfer leadtime in order to minimize business risk and how to increase inventory accuracy when stock ownership is transferred in case of distribution center relocation, and to provide inventory accuracy management methods and inventory in/out management types, detailed definition to evaluate level for inventory accuracy management and pros/cons by inventory in/out management type assuming 'the higher inventory accuracy before stock transfer, the shorter stock transfer leadtime when distribution center is relocated'. This thesis provides detailed procedure to secure an absolute stock transfer leadtime and process to confirm hugh inventory accuracy by stakeholders which should be sloved by Task Force Team for stock transfer in case of distribution center relocation.

A 4D Process for Service Oriented Software Development (서비스 기반 소프트웨어 개발을 지원하는 4D 프로세스)

  • Park, Joon-Seok;Moon, Mi-Kyeong;Nam, Tae-Woo;Yeom, Keun-Hyuk
    • Journal of KIISE:Software and Applications
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    • v.35 no.11
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    • pp.653-660
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    • 2008
  • Recently, Service-oriented computing is the emerging computing paradigm. In this paradigm, we require the practical process model to support service oriented software development. The well-known development methods e.g., Unified Software Development Process, UML components have been proposed focused on component. So, these methods cannot support service-oriented computing concepts such as service definition, binding and composition concepts using Business Process Execution Language (BPEL). Also, a few proposed service-oriented approach, for example Service Oriented Unified process (SOUP), and Service Oriented Modeling and Architecture (SOMA) have appeared. However, these approaches do not explicitly represent detailed guideline, artifacts and approach. Therefore, in this paper we propose a practical and simple process model to support service oriented software development. Also, we explicitly represent process model and artifact using Software Process Engineering Metamodel (SPEM) which is proposed by OMG. By using our approach, it can enhance systematization and effectiveness for service-oriented software development.

Study of Policies of Major Countries on Internet of Things and Market Forecast (사물인터넷(IoT)의 주요국 정책과 시장전망에 관한 연구)

  • Ko, Yun Seung
    • International Commerce and Information Review
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    • v.16 no.5
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    • pp.27-47
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    • 2014
  • Gartner mentioned IoT (Internet of Things) as one of the ten growth engines in the world in 2014. In addition, IoT has been frequently invited as a theme by participants at CES held in the early this year. Gartner predicts that the number of devices connected will reach to 26 billion and a total of economic value added will grow to 1.9 trillion dollars until 2020. The definition of IoT has been arranged in a different way by each institution. Therefore, this study arranged the concept of IoT which has been variously defined and used together with M2M and IoE. Further, forecasts presented by research institutions which stated domestic and foreign market outlook were collected and arranged. As IoT is on the uptrend and is selected as one of the ten growth engines in the world, it was found out how policies on IoT in the US, China, Japan and Korea were established and promoted as well as how recent strategies on IoT of major large companies have been carried out. Lastly, the following countermeasures of our government and companies were discussed.

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Metaverse's Characteristic Factors Affecting Word-of-Mouth Intention: Focused on Flow and Satisfaction (메타버스 서비스의 구전의도에 영향을 미치는 요인에 관한 연구: 만족과 플로우를 중심으로)

  • Kim, Jun;You, Jaehyun
    • Knowledge Management Research
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    • v.23 no.2
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    • pp.99-122
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    • 2022
  • Due to the social distancing in the Corona era, people are looking for an alternative online. As 'eXtended Reality' including various technologies, AR, VR and so on, is also on the rise, and the 'MZ' generation is growing to a new consumer group, the Meta-Verse is again in the spotlight. However, existing studies related to the Meta-Verse were mostly listing fragments of definition and classification or focused on eXtended Reality technologies and a subordinate concept. Hence, this study wold like to conduct an empirical analysis to verify influences of Metaverse's characteristic factors over word-of-mouth intention through flow and satisfaction.

A study on detective story authors' style differentiation and style structure based on Text Mining (텍스트 마이닝 기법을 활용한 고전 추리 소설 작가 간 문체적 차이와 문체 구조에 대한 연구)

  • Moon, Seok Hyung;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.25 no.3
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    • pp.89-115
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    • 2019
  • This study was conducted to present the stylistic differences between Arthur Conan Doyle and Agatha Christie, famous as writers of classical mystery novels, through data analysis, and further to present the analytical methodology of the study of style based on text mining. The reason why we chose mystery novels for our research is because the unique devices that exist in classical mystery novels have strong stylistic characteristics, and furthermore, by choosing Arthur Conan Doyle and Agatha Christie, who are also famous to the general reader, as subjects of analysis, so that people who are unfamiliar with the research can be familiar with them. The primary objective of this study is to identify how the differences exist within the text and to interpret the effects of these differences on the reader. Accordingly, in addition to events and characters, which are key elements of mystery novels, the writer's grammatical style of writing was defined in style and attempted to analyze it. Two series and four books were selected by each writer, and the text was divided into sentences to secure data. After measuring and granting the emotional score according to each sentence, the emotions of the page progress were visualized as a graph, and the trend of the event progress in the novel was identified under eight themes by applying Topic modeling according to the page. By organizing co-occurrence matrices and performing network analysis, we were able to visually see changes in relationships between people as events progressed. In addition, the entire sentence was divided into a grammatical system based on a total of six types of writing style to identify differences between writers and between works. This enabled us to identify not only the general grammatical writing style of the author, but also the inherent stylistic characteristics in their unconsciousness, and to interpret the effects of these characteristics on the reader. This series of research processes can help to understand the context of the entire text based on a defined understanding of the style, and furthermore, by integrating previously individually conducted stylistic studies. This prior understanding can also contribute to discovering and clarifying the existence of text in unstructured data, including online text. This could help enable more accurate recognition of emotions and delivery of commands on an interactive artificial intelligence platform that currently converts voice into natural language. In the face of increasing attempts to analyze online texts, including New Media, in many ways and discover social phenomena and managerial values, it is expected to contribute to more meaningful online text analysis and semantic interpretation through the links to these studies. However, the fact that the analysis data used in this study are two or four books by author can be considered as a limitation in that the data analysis was not attempted in sufficient quantities. The application of the writing characteristics applied to the Korean text even though it was an English text also could be limitation. The more diverse stylistic characteristics were limited to six, and the less likely interpretation was also considered as a limitation. In addition, it is also regrettable that the research was conducted by analyzing classical mystery novels rather than text that is commonly used today, and that various classical mystery novel writers were not compared. Subsequent research will attempt to increase the diversity of interpretations by taking into account a wider variety of grammatical systems and stylistic structures and will also be applied to the current frequently used online text analysis to assess the potential for interpretation. It is expected that this will enable the interpretation and definition of the specific structure of the style and that various usability can be considered.