• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2004.04a
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• pp.413-418
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• 2004

The purpose of this research calculates the map manufacture cost and there are we even though we determine proper map price. We distinguished the budget item of NGI in 2003 with the direct cost to the overhead cost. A map manufacture cost classified a direct and overhead cost as a nap manufacture cost commonness cost and no relation cost and was calculated. The result to analyze the item of the charge, It is impossible to withdraw the map manufacture cost selling the map. This is because a map sale price inexpensive than the map manufacture price. We presented a two alternative in research to see consequently about a map price raising.

• International Commerce and Information Review
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• v.8 no.2
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• pp.187-210
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• 2006

China continues to experience an expansion of its e-Commerce industry. This is true both for B2C and for B2B sectors. B2C websites are created by various players. B2C E-commerce is divided into three categories in China: online direct sale, online retail, and online booking services. Online retail remains the major form of B2C business, and online booking services and online direct sale also maintained rapid growth. The rapid growth of B2C E-commerce in China was due to three factors. Firstly, the number of Internet users is increasing, which expands E-commerce user base. Secondly, users' acceptance and recognition of E-commerce are gradually increasing. Lastly, improvement on payment, logistics and credit also provides a better and better industrial environment for B2C e-commerce. The B2C sector has seen a low transaction volume in spite of its large number of websites. The B2B sectors has seen a higher transaction volume and more stable growth than the B2C sector. There is a wide range of the total market size estimated by different sources. China's C2C market witnessed rapid growth in 2005, the market growth may slow down in 2006 and 2007, due to heavy market competition, challenges to the business model and slow corporate user growth. But there is the bottlenecks in E-commerce in China. The purpose of this paper is contribute to development E-commerce in China by finding the solutions of the bottlenecks in E-commerce in China.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.73-80
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• 2015

Starting the popularity of Korean dramas exported to China in 1996, the Korean wave started around the world market. Afterwards, as the Korean culture itself as well as dramas rapidly emerged as contents of the Korean market, the foreign direct sale consumers who want to buy Korean goods directly online are increasing at an alarming rate. This study each selected 4 domestic shopping malls and 4 foreign famous shopping malls which were conducting a global marketing currently and compared/researched them in the design aspect in order to apprehend if domestic online shopping malls were properly meeting the consumer environment of the foreign market. As a result, it was revealed that domestic online shopping malls conducting the global marketing could not fully understand the internet environment by countries and were going through a limit of the information delivery by SMS, and could not use the visual signs actively which were useful to the meaning delivery. Accordingly, this thesis suggested a plan to actively utilize the variable element considering various screens to the design, plan to efficiently design the text for solving the language problem by countries, and plan to design using the developing IT technology as a solution to those problems.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.209-224
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• 2002

In this study, Rural and urban housewives were compared in terms of their clothing practical use and clothing buying behavior. For the analysis, a nation-wide stratified sampling was made across the rural and urban areas. As a result, 400 subjects of housewives were selected and were asked to answer the questionnaire. Results of the analysis were as follows: 1. Both rural and urban housewives were found to have reliable knowledge about the kinds of clothes they are possessing. However, there were significant differences in the knowledge level of clothing practice methods, in clothing patterns of one′s favor, and in clothing buying behavior by the type of clothing. 2. With regard to the clothing buying behavior by the type of clothing, several differences were found between rural and urban housewives. Purchase motivation for formal wear, was found to be "I don′t have one" in overall, yet having a significant frequency difference between rural and urban housewives. Major evaluation criteria were "color and design" and "fits to me" for formal wear and "comfort and fitness" and "price" for casual wear, also having a significant frequency difference between rural and urban housewives. 3. Rural area housewives bought their formal wear in stores offering "low price or sale" while urban housewives looked at "quality and variety". The major source of information was "display and direct observation" and "previous experience" in both cases. The rural housewives bought clothes when they had any "event" and urban housewives bought them when they had "extra money or sale".

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.17
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• pp.37-69
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• 2002

This study sumed up general rules for measuring damages based on SGA, UCC, CISG, PICC legislated by on the base of English decision of Hadley v. Baxendale Concluding marks as follows : (1) General rule for measuring damages is a standard rule that is developed to place the aggrieved party in as good a position as if the party in breach performed the contract. (2) Damages may also be accompanied by other remedies (3) Damages has alternative character (4) Damages give the aggrieved party full compensation (5) It is enough for the aggrieved party simply to prove the non-performance for damages (6) Occurence of harm must be reasonably certain and a direct consequence of non-performance (7) while Rule for measuring damages an UCC is concrete CISG is comprehensive. (8) Although rule of UCC and CISG for damages measurement is a similar in many aspect but there are in expression and range of damage between them. (9) the result of this study will give researchers the opportunity to develope in depth and their report of research also contribute chance to perform business their effective oversea's trade

• Proceedings of the Safety Management and Science Conference
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• 2002.11a
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• pp.295-304
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• 2002

This case describes key development challenges and patterns as experienced by Internet Auction Company, Ltd. from the startup stage through IPO to the sale to eBay. Currently an eBay company, Internet Auction Co. continues to pursue new auction systems and substitute distribution systems for the future with a renewed entrepreneurial spirit. In 1997, Mr Hyuk Oh saw a business opportunity in the Internet allowing two-way communications. At that time, the success stories of eBay and Onsale in the United States were good stimuli to his startup of an auction site. He opened the Website in April 1, 1998 after four months of development efforts. Auction has merit more than other shopping malls. First, it brings about interesting and benefit. Second, it has interactive trade system. Third, customers will trade for reasonable price through direct own will of them. Fourth, Auction's model brings about multitude sale through aggressive sales. Even if Network Marketing has socially negative effect in case of inappropriate use, it is good mood for further business. In case E-Commerce use as useful purpose, it will have competitive priority revenue model.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.740-750
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• 2011

Employees of sales departments of apparel makers play an important role in the success of a fashion-related business because they provide service through the direct contact with customers. This research tests several hypothesized relationships between internal marketing and its determinants, such as job satisfaction and organizational and job commitment, along with sales goal orientation. The subjects in this study were salespeople who worked at fashion stores in Yeosu and Sunchon. To measure the hypotheses, 200 questionnaires were handed out and 185 were collected. Finally, 163 questionnaires were used for the analysis, as 22 were found to be invalid. Frequency analysis, factor analysis, reliability analysis, and multiple regression techniques were used after coding and cleaning the data with the software SPSS 18.0. It was found that job satisfaction in the subjects is affected by organizational and job commitment and by their sales goal orientation. Second, it was found that both organizational and job commitment have a significant impact on sales goal orientation. According the results of this study, the higher the salesperson's job satisfaction, the higher the organizational and job commitment are. This was also true for their sales goal orientation. Moreover, higher organizational and job commitment was correlated with a stronger sales goal orientation. On the basis of the results, marketing strategies related to personal management can be established.

• Journal of the Korean Society of Food Culture
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• v.30 no.1
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• pp.29-40
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• 2015

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluated operation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processed products at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic (20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) for Changyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations were effective for sale at this festival, and evaluation of the operation program for the festival was $3.51{\pm}0.74$ (total score 5 points). Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereas participants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education (14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations, although purchase effects were not significant. This result suggests that the festival is necessary for planning a program to increase purchasing.

• Journal of Information Technology Services
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• v.14 no.4
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• pp.269-281
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• 2015

The objective of this study is offering new on line business model for automotive market. In order for the research aim, we conduct direct in-depth interviews with CEO, including analysis of business patterns on eight automotive firms in Gwangju city. As a result, we suggest new business model so called, Online to offline (o2o) that combines advantages in both off-line and on-line business. Techniques that o2o automotive companies may employ include in-store pick up of items purchased online, allowing customers. Purchasing the automotive is not only a car but also services including insurance, warrant services. o2o business model suggested shows the operating of the goods and service sale. When it comes to characteristics of automotive conventional sale patterns, utilization of the online-to-offline commerce has not eliminated the advantages that e-commerce companies have. That model can enhance the new values for customers as well as new market creation. Also, this new business model (o2o) can contribute the emerging industry business model installed based in particular, emergence of Iot (Internet of thing) in terms of sharing knowledge and information between enterprise and customers.

• Journal of agriculture & life science
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• v.50 no.5
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• pp.239-249
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• 2016

The direct sale of agricultural products is an alternative distributional channel which can provide satisfactions to both producers and consumers by reducing marketing cost through a direct connection between them. Due to this role, there has been rising interest in farmers' direct selling of agricultural products. However, the direct selling by farmers expose many problems and obstacles, because farmers should take a role as a middleman when they directly sell their products. This study tries to identify the obstacles from farmers who started the direct sales, and suggested a direction of e-business education programs being in place by RDA for the purpose of promoting farmers' direct sales. Suggestions of e-business education is needed to enhance education programs such as improving personal capability, cooperative work between farmers, expending programs what farms want.