• 제목/요약/키워드: dining out consumption behavior

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서울지역 실버고객들의 외식식습관과 소비행동 속성에 관한 연구 (A Study on the Eating Behaviors and Characteristics of Consumption Propensities on Dining out as Perceived by Silver Generation in Seoul)

  • 최미숙;김동호;박효남;김성수
    • 한국조리학회지
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    • 제21권1호
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    • pp.250-266
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    • 2015
  • 오늘날 실버세대는 독립된 소비세대로 사회 여러 분야에서 실버외식산업을 급성장시키는 세대이기도 하다. 본 연구에서는 새로운 소비의 주체세력으로 부상하고 있는 실버세대를 대상으로 실버세대에 대한 외식 소비행동에 따른 외식 선택속성과 식습관 변화를 살펴보고자 하였다. 서울에 거주하는 55세 이상의 실버 연령인 216명을 대상으로 하여 식습관 수준과 인구사회학적 특성에 따른 변인분석은 독립표본 t-검증과 F-검증을 실시하였으며, 실버세대의 식습관에 따른 소비태도와 외식소비행동 차이를 알아보기 위하여는 ${\chi}^2$검증을 실시하였다. 분석한 연구 결과를 요약하여 다음과 같은 결과를 얻었다. 첫째, 실버세대의 식습관 수준은 3점 만점에 평균 2.02점으로 나타나, 식습관이 어느 정도 양호함을 알 수 있었다. 둘째, 실버세대의 식습관에 따른 외식소비태도 차이를 분석한 결과, 식습관 태도가 비교적 양호한 사람들이 불량한 집단보다 물리적인 환경, 메뉴의 다양성, 업체의 품질과 서비스를 찾아서 외식업체를 선택하는 것으로 나타났다. 셋째, 실버세대의 식습관에 따른 외식소비행동 변화를 분석한 결과, 식습관 수준에 따른 외식업체 정보 출처와 외식업체 선택 선정기준 변수에 대해서만 집단 간 차이가 있는 것으로 나타났다.

라이프스타일에 따른 직장여성의 외식소비행태에 관한 연구 - 대전지역을 중심으로 - (A Study on the Dining Out Consumption Behavior of Working Women Based on Lifestyle - Focused on Daejeon City -)

  • 김근종;전명숙
    • 한국조리학회지
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    • 제17권4호
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    • pp.13-24
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    • 2011
  • 본 연구의 목적은 라이프스타일에 따른 직장여성의 외식소비행태에 영향을 미치는지를 분석하기위한 연구이다. 연구의 목적을 달성하기 위해 대전지역에 거주하는 직장여성 350명을 상대로 설문조사를 실시하였으며 실증분석을 위하여 배포된 응답자의 설문지를 data coding과정을 거쳐 SPSS 12.0 for Window를 이용하여 분석하였다. 분석방법으로는 빈도분석, 기술 분석, 신뢰성분석, 요인분석, 군집분석을 사용하였다. 라아프스타일에 대한 요인분석결과로 나타난 유행 추구형, 외식 지향형, 건강 지향형, 브랜드 지향형, 여가 지향형, 재태크형 안정 추구형의 7개의 요인별 요인점수를 기준으로 군집분석을 실시하였다. 요인접수를 바탕으로 전체 집단의 수를 분석한 결과 4개의 집단에서 표본의 수가 가장 안정적이고 균형을 이루고 있어 4개의 집단으로 군집을 분류하였으며 분석결과 직장여성의 라이프스타일에 따른 외식소비행태에 차이가 있는 것으로 나타났으며 단, 매장 내에서의 삭사소요시간은 차이가 없는 것으로 나타났다. 연구의 결과를 종합해 볼 때 직장여성들에 대한 라아프스타일이 외식소비행태에 풍요한 변수로 작용한다는 사실로 미루어 직장여성을 중심으로 한 인구통계학적 특성과 외식소비행태에 관련한 마케팅 계획이 절실이 필요하다.

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특급 호텔 종사원들의 라이프스타일에 따른 웰빙 소비 행동 차이 분석 (An Analysis of the Differences in Well-being Consumption Behavior to the Lifestyle)

  • 김윤민
    • 한국조리학회지
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    • 제13권3호
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    • pp.293-307
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    • 2007
  • This article was to provide information enabling us to respond effectively to the well being market which has great potential of growth by studying well-being consumption behaviour according to the lifestyles of dining-out customers and to find out how their lifestyles have influence on well-being by investigating their patterns according to demographical characteristics of dining-out customers who play key role in consumption and will have great purchasing power in food service industry. First, factor analysis of variation of lifestyle, 6 factors are named conscious style, realistic style, self-regard style, health-focusing style, changeable style, and fashion-sensitive style. Second, factor analysis of well-being consumption behaviour, 5 factors over eigen 1 are selected and used in a research and they are named healthful food principle, physical health principle, mental health principle, confidence principle, and old-age planning principle. Analysis result reveals that there exists significant relationship between lifestyle and well-being consumption behaviour.

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라이프스타일에 따른 세분시장별 외식 선택속성과 소비행동에 관한 연구: 중국 낙양지역을 대상으로 (A Study on the Food Service Selection Attributes and Consumption Behaviors based on Lifestyle Market Segments: Empirical Evidences from Luoyang)

  • 요량;김동진
    • 한국조리학회지
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    • 제23권3호
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    • pp.111-122
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    • 2017
  • The purpose of this study was to examine the market segments of Chinese dining-out customers based on their lifestyle. This study focused on the selection and consumption behavior of dining-out customers. The subjects of this study were 20 years old or older diners in Luoyang, China, and the data were collected for 11 days from April 5, 2016. 400 questionnaires were distributed, and 390 copies were collected. After excluding 9 inadequate questionnaires, 381 responses were used for data analysis by using IBM SPSS 23.0, and Data analysis included frequency analysis, cluster analysis, one-way ANOVA, and cross tabulation. The results of empirical analysis showed that there was a significant difference in selection attributes, consumption behavior and demographic characteristics in terms of lifestyle market segments.

HAS에 의한 대학생의 금전에 대한 태도와 외식 행동에 관한 연구 (Study on the Attitude toward Money by MAS(Money Attitude Scale) and the Dining-out Behavior of Undergraduates)

  • 정효선;윤혜현
    • 대한가정학회지
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    • 제46권6호
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    • pp.75-87
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    • 2008
  • The purposes of this study were to examine the attitude of undergraduates toward money and the differences in dining-out behavior among three groups of subjects divided by attitude toward money. Self-administrated questionnaires were completed by 387 undergraduates and data were analysed by frequency analysis, chi-square, t-test, one-way ANOVA, factor analysis, reliability analysis, duster analysis and discriminant analysis. Results of study were as follows. There appeared six different attitudes of money among the undergraduates investigated: money as a means of seizing power, money as a life pursuit, money as a tool for rational consumption, money as a barometer of success, money as a cause of anxiety, and distrust. The undergraduates showed several different attitudes of money according to gender, major, age and pocket money. Cluster analysis divided subjects into three groups by attitude toward money : low dependent group, moderately dependent group and high dependent group. Three groups of subjects classified by attitudes of money were different from one another in dining-out behavior as well. The low money-dependent group mainly spent less than 5,000 won on a dining-out, and relied on their own experience and recommendation from others on a dining-out information. In contrast, the high money-dependent group spent 20,000 won or more on dining-out, and the distribution of subjects acquiring dining-out information from various channels in that group was significantly higher than other groups.

냉장육 소비전력을 위한 소비자 외식 기호도 연구 -서울, 경기지역을 중심으로- (A study on the Dining-out preference and behavior of consumers for the chilled meat consumption strategy in Seoul-Kyunggi Area)

  • 배영희;황대하
    • 한국식생활문화학회지
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    • 제13권3호
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    • pp.169-182
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    • 1998
  • This study was conducted to investigate the consumers' Dining-out preference and behavior for the chilled meat consumption strategy . A total of 328 persons in Seoul, Kyunggi areas were selected by stratified random sampling method and were responded to this study questionnaire which was composed of six parts with 65 statements about chilled meat consumption. 1. The frequency of Dining-out is characterized that 'once a month' is the highest pattern of consumers(46.3%) : In that cases, the married people showed 'once a month'(52.7%) and 'once biweekly'(23.3%), but the unmarried people showed the more frequent pattern as 'once a week'(27.3%) and 'twice a week'(27.3%). And the frequency of Dining-out in relation with the education level revealed that 'the graduate people' are the highest (37.5%). 2. Generally the first food for the Dining-out is 'Kalbi'(26.2%), and the others were 'pork grilling','chilled meat grilling','fish sasimi','chinese foods','pizza' etc.... But there were some variation in relation with incomes and housing types: For the agriculture/physical labor class, they prefers the 'pork griling'(25.0%), the office work class prefers the 'Kalbi' For the house-owner group, they prefers the 'Kalbi', but the house-renting/lodging group, they prefer the 'chinese food' or 'pork grilling' etc.... 3. In choosing the Dining-out place,'quality of food'(54.3%) and 'hygiene'(21.0%) were rated as the first important factor. 4.'Soups', 'Noodles' and 'Cooked rice in casserole' were chosen as good lunch menu : for male, they prefer the 'Soups', but females prefer 'Cooked rice in casserole'. 5. People with commercials/services(44.7%) and agriculture/physical labor(50.0%) ate their lunch in private restaurant, but peoples in the office work(57.0%)/public service personnel(70.4%) and industry use refectory; and it showed significant difference. 6. Consumers prefer the chilled meat as a Dining-out menu, but they didn't recognize the difference between chilled meat and frozen meat 7. For Dining-out menu, many people proper the beef, but the price of beef was so high than pork, agriculture/physical labor class choose the pork grilling instead of beef : commercials/services/office worker prefer the beef chilled meat . 8. The first admirable cooking method for chilled meat is direct radiation grilling with charcoal and many of consumers prefer tender, marbling, some chewy and juicy, flavor, soft as a quality of meat but physical labor class prefer the some tough and chewy texture.

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여성의 결혼여부에 따른 식품소비양상 연구 : 2015년 식품소비행태조사의 식품주 구입자 자료를 이용하여 (Food consumption behaviors of women by marital status: focus on the 2015 consumers survey data on food consumption behaviors)

  • 김은경;주세영
    • Journal of Nutrition and Health
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    • 제51권2호
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    • pp.168-176
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    • 2018
  • 본 연구는 농촌경제연구원에서 실시한 2015년 식품소비행태조사 자료를 이용하여 여성의 결혼여부에 따른 조사대상자의 일반적 사항, 식료품 구입행태, 외식행태, 배달 및 테이크아웃 이용 행태, 그리고 가공식품 및 조리식품 구입행태를 조사하였다. 식료품 구입 빈도에서는 미혼인 경우는 주 1회 (40.5%), 기혼인 경우는 주 2~3회 (43.1%)로 가장 높게 나타났다. 친환경 식품의 구매여부는 결혼여부와 관계없이 구매하지 않는 비율이 60%이상 (미혼 68.2%, 기혼 61.6%)으로 높게 나타났고, 기능성 식품의 복용률은 기혼여성 (54.2%)이 미혼여성 (44.9%)보다 높은 것으로 조사되었다. 결혼여부에 따른 외식행태는 미혼인 경우가 기혼인 여성보다는 외식을 더 많이 하는 것으로 조사되었고, 미혼인 경우는 한식당, 기혼은 고깃집을 외식장소로 주로 이용하는 것으로 나타났다. 그리고 배달 및 테이크아웃의 소비행태에서는 기혼인 경우가 월 2회 (34.6%), 미혼은 월 1회 (31.2%)가 각각 가장 높은 것으로 나타났다. 그리고 배달 및 테이크아웃의 빈도는 외식횟수와는 달리 기혼인 경우가 더 높은 것으로 조사 되었다. 또한, 결혼여부에 따른 가공식품의 구입행태에서도 미혼여성이 기혼여성에 비교하여 대표적인 가공식품인 빵류, 과자류, 떡류 및 라면, 국수류의 구매 빈도가 더 낮은 것으로 나타났다. 본 연구는 여성의 결혼 여부에 따른 식품소비 행태인 식품 구매, 외식, 배달/테이크아웃 패턴을 비교 분석하였으며, 이러한 결과는 관련 연구와 산업에 기초자료로 활용되길 기대한다.

싱글족의 식생활 라이프스타일에 따른 식품구매행동 연구 - 서울 및 수도권지역 25세 이상 54세 이하 성인을 대상으로 - (A Study of Singles' Food Consumption Behavior based on Food-related Lifestyle -On the Adults between 25 to 54 years old in the Seoul metropolitan area-)

  • 홍완수;최승균
    • 한국생활과학회지
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    • 제20권5호
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    • pp.1047-1057
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    • 2011
  • The purpose of this study was to investigate the differences is food consumption behavior based on singles' food-related lifestyle. A survey was conducted with singles(age 25~54) in the Seoul metropolitan area. Out of 2,051 questionnaires distributed, 300 were analyzed(15.21% response rate). The data was analyzed using SPSS windows(ver. 17.0). Singles' food-related lifestyles were categorized into three groups. In addition, the respondents were divided into three groups by cluster analysis: convenience oriented group, wellbeing dining-out oriented group, and uninvolved group. The food consumption behavior of each group was significantly different in terms of considerations of food consumption, preference of food product types, and breakfast types. The convenience oriented group prefered to buy ready to cook food, ready to heat food and ready to eat food. Moreover, they often eat instant food. The wellbeing dining-out group is more interested in foods and their health than other groups. The uninvolved group was not concerned about food. This study suggests that the food industry the characteristics of singles' needs to be analyzed more systematically. By analyzing the characteristics of singles', the food industry can use the data to establish a marketing strategy for them.

코로나 이후 대학생의 배달음식 간편식 외식 및 식생활 행태 변화와 식생활지침 실천 정도에 대한 단면조사연구 (Dietary guidelines adherence and changes in eating habits among college students in the post-COVID-19 period: a cross-sectional study)

  • 윤은영
    • 대한지역사회영양학회지
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    • 제28권3호
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    • pp.220-234
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    • 2023
  • Objectives: This study aimed to assess the adherence to dietary guidelines among college students in the post-COVID-19 era and examine the changes in their dietary habits as the learning environment transitioned from remote to in-person classes. Methods: We conducted a survey involving 327 college students in Daejeon from March to April 2023. The survey questionnaires included various factors, including age, gender, type of residence, frequency of use of delivery food, convenience food, and eating out. In addition, we investigated the extent of adherence to the dietary guidelines for Koreans and the degree of dietary changes following the post-COVID-19 shift in class format were investigated. For comparative analysis of the level of adherence to dietary guidelines in relation to dietary habit changes, an ANOVA and a post hoc Scheffe test were employed. We also performed a multiple linear regression analysis to identify dietary factors influencing the level of adherence to dietary guidelines. Results: The study revealed a high rate of convenience food consumption and a low rate of homemade food intake among students. There was a marked increase in the consumption of processed foods, convenience foods, dining out, sweet foods, high-fat fried foods, beverages, and alcohol following the transition from online to in-person classes. When examining adherence to Korean dietary guidelines, the highest scored practice was 'Hydration', and the lowest was 'Breakfast habit'. Increased consumption of convenience foods, late-night snacks, and dining out were negatively correlated with adherence levels to dietary guidelines, specifically correlating with 'Healthy weight', 'Hydration', 'Breakfast habit', and the total score of adherence. The adoption of 'regular meals' was positively associated with increased adherence levels to dietary guidelines. Conclusions: The transition from remote to in-person classes post-COVID-19 led to increased intake of convenience foods, dining out, sweet foods, high-fat fried foods, and alcohol. The rise in convenience food and late-night snack consumption negatively influenced several aspects of the dietary guidelines adherence, thereby suggesting the need for strategies to encourage healthy dietary habits among college students.

울산시 주민의 건강을 위한 식행동 조사 연구 (Consumption Pattern of Meals among Ulsan City Residents)

  • 신애숙;김광기
    • 동아시아식생활학회지
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    • 제9권2호
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    • pp.135-148
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    • 1999
  • This is a descriptive study of consumption Patterns of how to take meals in everyday life. The data used was collected from a probability sample by multi-stage cluster sampling, drawn from those who were living in the Ulsan Metropolitan Area. Face-to-face interviews were conducted by trained interviewers with a household member who was between the ages of 15 and 60 in 1989 and had the earliest birthday, resulting in a sample of 1,232 respondents. Univariate and bivariate analyses were made to describe behavioral patterns of taking meals. Meal-taking behaviors under this study include frequency of taking meals per day, regularity of taking meals, which meal to skip, number of frequency of taking a meal by oneself. reasons of skipping and irregular meals, and eatting out. Half of the respondents reported to take meals three times a day, while those who skipped at least a meal reported as one most frequently skipped. Of reasons not to take a meal on a regular basis, "too busy to eat" was most frequently mentioned. Only 32.8% of the respondents reported dining-out once a week.ce a week.

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