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A Study on the Eating Behaviors and Characteristics of Consumption Propensities on Dining out as Perceived by Silver Generation in Seoul  

Choi, Mi-Sook (Dept. of Food Technology & Services, Graduate School, Eulji University)
Kim, Dong-Ho (Dept. of Baking Technology, Hyejeon College University)
Park, Hyo-Nam (Dept. of Culinary Industry, Sejong Cyber University)
Kim, Seong-Su (Dept. of Culinary Science, Honam University)
Publication Information
Culinary science and hospitality research / v.21, no.1, 2015 , pp. 250-266 More about this Journal
Abstract
This study concentrated on the dining out consumption behaviors, dining out selection attributes, and changes in eating habits of silver generation. Total 216 residents in metropolitan area were employed for statistical analysing. The results are as follows. First, as the result of t-test and ANOVA showed that female and higher academic background tended to regularly take high level of fruits, vegetables, meat, and fish eating habits. These results identified that dining out culture and dietary lifestyle are closely linked. Second, as the result of difference in dining out consumption attitudes on eating habit of silver generation, consumers who have better eating behaviors tended to consider the physical environment, variety of menu, and service quality when they choose a restaurant. Third, as the result of analysis on changes in dining out consumption behavior based on eating behavior of silver consumers, groups differences were found from only the source for information on dining out business and standard variable in selection of dining out business. Fourth, physical environment, variety of menu, business quality, and service were indicated as significant selection attributes of dining out among silver peoples. Fifth, dining out consumption behaviors of silver consumers were developed through newspapers, magazines, and previous visiting experiences. In conclusion, the results of present study showed that silver consumers tend to select a restaurant based on word-of-mouth and various factors related to experiences. Hence, various promotional activities are necessary for the business succession.
Keywords
silver generation; diet; dine-out consumption attitude; dining out consumption behavior; dining out selection attribute;
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Times Cited By KSCI : 16  (Citation Analysis)
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