• Title/Summary/Keyword: digital value

Search Result 3,160, Processing Time 0.035 seconds

How Customer Experience Management Can Improve the Distribution of Marketing Performance

  • Sri, SAFITRI;Achmad, SUDIRO;Fatchur, ROHMAN;Mugiono, MUGIONO
    • Journal of Distribution Science
    • /
    • v.21 no.2
    • /
    • pp.53-63
    • /
    • 2023

  • Purpose: This study aims to determine the effect of Customer Experience Management (CEM) on the distribution of Marketing Performance mediated by Digital Business Innovation (DBI), Digital Operational Excellence (DOE), and Digital Value Co-Creation (DVC) in Indonesia Information & Technology (IT) industry. Research design, data, and methodology: This research was conducted in two stages, namely exploratory and explanatory on IT companies in Indonesia. The authors took 132 samples using proportionate random sampling method in three groups of companies. Results: The results showed that CEM had no significant positive effect on the distribution of Marketing Performance. CEM has no direct effect on the distribution of Marketing Performance through the mediation of DBI. CEM has direct effect on the distribution of Marketing Performance through the mediation of DOE and DVC. DBI has no significant effect in increasing the distribution of Marketing Performance. However, DOE and DVC have a significant effect in increasing the distribution of Marketing Performance. Conclusion: The distribution of Marketing Performance can be indicated better through CEM through mediation.

  • https://doi.org/10.15722/jds.21.02.202302.53 인용 PDF HTML

A Study on the Korea's Digital Policy to Strengthen National Competitiveness (한국의 국가경쟁력 강화를 위한 디지털 정책 방안에 대한 연구)

  • Kyung-Hye PARK
    • Journal of Digital Convergence
    • /
    • v.21 no.3
    • /
    • pp.41-48
    • /
    • 2023

  • As the 4th Industrial Revolution accelerates, the future of the economy faces new uncertainties, particularly around digital transformation. This shift is crucial in today's ICT-centric world. Korea, a significant contributor to global Manufacturing Value Added (MVA), is poised to expand its share. This paper examines Korea's digital transformation and its global economic competitiveness. By referencing world-renowned analyses, it compares Korea's competitive stance. As industries and economies are on the verge of a technological upheaval, understanding and preparing for these changes is vital for maximizing benefits. This paper also delves into the opportunities and policy challenges presented by digitization in the 4th Industrial Revolution era.

  • https://doi.org/10.14400/JDC.2023.21.3.041 인용 PDF

A Study on the Effect of On-line Shopping Values on Customer Satisfaction and Intention to Re-use (온라인 쇼핑 가치 특성이 구매만족과 재이용의도에 미치는 영향 연구)

  • Jun, Byoungho;Choi, Jaewoong;Kim, Jaeyoung
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.13 no.1
    • /
    • pp.147-158
    • /
    • 2017

  • Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The primary purpose of this study is to investigate the influence of consumer's on-line shopping values on satisfaction and intention to re-use. Economic value, emotional value, convenience value, social value, product variety were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model using the data from 132 consumers who have purchased products in on-line shopping mall. According to the result, economic value, emotional value, product variety are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. It can provide practical guidelines on effective operation strategies for consumer loyalty.

  • https://doi.org/10.17662/ksdim.2017.13.1.147 인용 PDF KSCI

Fraud Management Accounting and Organizational Value Creation: Evidence from Listed Firms in Thailand

  • PHORNLAPHATRACHAKORN, Kornchai
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.7
    • /
    • pp.457-468
    • /
    • 2021

  • This study seeks to examine the effects of fraud management accounting on organizational value creation of listed firms in Thailand through internal audit function and internal audit effectiveness as the mediators of the study. In addition, governance culture and digital capability are hypothesized to affect fraud management accounting, internal audit function, and internal audit effectiveness. The 297 listed firms in Thailand are the samples of the study. The structural equation model is applied to test the research relationships. The results of the study indicate that, firstly, fraud management accounting has an effect on internal audit function, internal audit effectiveness, and organizational value creation. Secondly, internal audit function affects both internal audit effectiveness and organizational value creation. It also mediates the fraud management accounting-organizational value creation relationships. Thirdly, internal audit effectiveness affects organizational value creation and it mediates the fraud management accounting-organizational value creation relationships. Finally, governance culture affects fraud management accounting, internal audit function and internal audit effectiveness. Accordingly, executives can support, promote and enhance the applications of fraud management accounting in an organization, and utilize its concepts as the valuable tools in order to create best organizational practices and achieve their business goals in the current and future operations.

  • https://doi.org/10.13106/jafeb.2021.vol8.no7.0457 인용 PDF KSCI HTML

The impact of the consumption value changed by COVID-19 on the purchasing behavior (코로나19로 인한 소비가치 변화가 구매행동에 미치는 영향 연구)

  • Lee, SooJung;Moon, HyeYoung;Joe, MeeYoung;Ham, Sunny
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.18 no.1
    • /
    • pp.139-149
    • /
    • 2022

  • The study aims to understand the impact the consumption value changed by COVID-19 has on the purchasing behavior of industry foodservices dietitians and to provide baseline data in setting the marketing strategies for the food materials distribution companies in the future. The main survey was conducted for eight days from May 13th to 20th 2021 and 260 copies were collected and analyzed. Through the results of the study, the following conclusion elicited. First, consumption values that impact purchasing behaviors of industry foodservices dietitians are functional value and situational value. Second, for dietitians working at directly managed foodservice establishments, the higher the functional value of the food materials is, the higher the purchasing behavior. But such correlation was not found in the case of dietitians at consignment establishments. Third, compared to before and after COVID-19, the importance of functional value of food materials decreased, while the importance of situational value increased. Therefore, it is assumed that establishing marketing strategies differentiated by direct and consignment management will contribute to the energetic sales of the food material companies in the era of post COVID-19.

  • https://doi.org/10.17662/ksdim.2022.18.1.139 인용 PDF KSCI HTML

A Study on the Intention of Early Users of Digital Finance baesd Mydata Service Application (디지털금융 기반 마이데이터 앱 초기 사용자들의 이용의도에 관한 연구)

  • Lee, Tae Won;Sung, Haeng Nam
    • The Journal of Information Systems
    • /
    • v.32 no.1
    • /
    • pp.1-21
    • /
    • 2023

  • Purpose The purpose of this study is to investigate the intention of early application users in consideration of the characteristics of digital finance-based MyData service users. It is expected that user characteristics will affect the intention to use MyData service, which has not yet been advanced, and accordingly, it will examine how the characteristics of the initial users of MyData service and the intention to use it are connected. Design/methodology/approach The model used in this study is a value-based adoption model (VAM), and a lot of research has been conducted on information technology and online user acceptance and continuous use intention of online users. VAM has been proven useful through empirical analysis in many studies. The value-based acceptance model is a method of analyzing the intention to use Benefits and Sacrifices as the main elements of perceived value. It can be said to be a model that can analyze the benefits of use and the sacrifices to be made. Findings According to the analysis results of this study, it was found that usefulness, enjoyment, and reliability, which are the benefits of MyData service apps, had a positive effect on perceived value, which is partially consistent with existing research results. However, it was found that complexity, which is the sacrifice of MyData service apps, negatively affects perceived value and security has no negative impact. The results of security are considered to be complementary to financial institutions because MyData service deals with financial data based on personal information, and the research hypothesis is rejected because users' demands are relatively low. Therefore, MyData service apps should do more to increase benefits (usefulness, enjoyment, and reliability) than to reduce sacrifice (complexity) to users.

  • https://doi.org/10.5859/KAIS.2023.32.1.1 인용 PDF

Aesthetic Value Reflected to Digital Virtual 3D Card Game Animation -Focused on the (디지털 가상 3D 카드게임 애니메이션에 반영된 예술적 가치 - 작품 제작 중심으로-)

  • 이선주
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2004.05a
    • /
    • pp.575-578
    • /
    • 2004

  • This paper will intend to find the artistic value of playing card and 3D animation that is having much skill and entertaining points through digital virtual3D card animation . And this paper will consider the popularity and explore the creative cooperation relation of skill and art.

  • PDF

A Study on the Optimized Architectural Space Planning by Searching Algorithm Method (탐색적 방법에 의한 건축공간 배치계획 최적화에 대한 고찰)

  • Lim, Myung-Gu;Kim, Su-Young
    • Journal of The Korean Digital Architecture Interior Association
    • /
    • v.1 no.1
    • /
    • pp.51-58
    • /
    • 2001

  • The purpose of this study is to improve productivity of architectural space planning(A.S.P,) by computer system and to optimize ASP. A searching algorithm is the best way to slave optimized A.S.P. Because architectural design is too many various site situations and client's demands to specify the general solving methods. This method seek the best design case in all possibility and to be modeled as this; $\rightarrow$[$\rightarrow$$\rightarrow$