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http://dx.doi.org/10.17662/ksdim.2017.13.1.147

A Study on the Effect of On-line Shopping Values on Customer Satisfaction and Intention to Re-use  

Jun, Byoungho (서울여자대학교 기초교육원)
Choi, Jaewoong (부천대학교 e-비즈니스과)
Kim, Jaeyoung (고려대학교 융합경영학부)
Publication Information
Journal of Korea Society of Digital Industry and Information Management / v.13, no.1, 2017 , pp. 147-158 More about this Journal
Abstract
Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The primary purpose of this study is to investigate the influence of consumer's on-line shopping values on satisfaction and intention to re-use. Economic value, emotional value, convenience value, social value, product variety were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model using the data from 132 consumers who have purchased products in on-line shopping mall. According to the result, economic value, emotional value, product variety are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. It can provide practical guidelines on effective operation strategies for consumer loyalty.
Keywords
On-line Shopping; Shopping Values; Satisfaction; Intention to Re-Use;
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Times Cited By KSCI : 6  (Citation Analysis)
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