• 한국컴퓨터정보학회논문지
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• 제26권1호
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• pp.85-92
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• 2021

본 논문에서는 박물관 문화상품을 활용하여 모바일기반 증강현실 기술로 실제와 같은 디지털 3D 그래픽 유물 원형과 음성정보 이미지 Text 정보 등을 증강 시켜 박물관과 같은 유물 체험을 할 수 있는 문화유산 모바일 증강현실 콘텐츠 시스템을 구현하였다. 증강현실 기술을 문화상품 적용하여 모바일 폰으로 상품 인식하여 디지털 유물의 인터랙션을 통해 유물에 대한 특징과 다양한 역사정보를 전달받을 수 있으며 시간과 장소와 상관없이 증강현실 모바일 디지털 콘텐츠로 쉽고 빠르게 유물정보를 확인할 수 있다. 본 연구를 통하여 모바일 증강현실 디지털 콘텐츠가 문화유산 유형에 맞게 연구되어 교육용·산업용·관광 홍보용 등 사용 목적에 맞게 개발되어 증강현실 콘텐츠 확대에 기여하고자 한다.

• 유통과학연구
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• 제13권7호
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• pp.5-10
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• 2015

Purpose - Gen Y college students have emerged as a profitable consumer segment because of their growing purchasing power and influence on others' buying decisions. Digital marketing is deemed effective in increasing Gen Y college students' knowledge of and interest in products and services. This research examined the effect of digital marketing on Gen Y college students'perceptions, attitudes and purchase intentions toward cotton clothing compared to that of conventional print marketing and no marketing. Research design, Date and Methodology -Data were collected from three different groups of college students from a large university in the U.S.: the group with no cotton marketing, those with print media marketing, and those with digital marketing. Result - The findings confirmed that college students who were exposed to cotton digital marketing displayed the highest level of agreement on the benefits of cotton clothing. They also exhibited the most favorable attitudes and strongest purchase intentions toward cotton clothing. Conclusions - To target Gen Y consumers effectively, marketers should consider a digital marketing strategy to promote their products and services.

• 디지털융복합연구
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• 제4권2호
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• pp.27-39
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• 2006

This paper aimed to exam core factors of the success factors of new products and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized core factors of success factors of new products. From previous studies, we drawed core factor. Core factor is technology factors(marketing skills, technical skills), specific of new product(more innovative, less innovative, cost advantage, competitive advantage), the process of product development(crossfunctional integration, staff involvement). Except for more innovative factors, the others factors affect on success. To be winner, companies must be consider these key factor(less innovative, cost advantage, competitive advantage, cross-functionalintegration, staff involvement).

• 한국공작기계학회논문집
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• 제16권3호
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• pp.44-49
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• 2007

Recent manufacturing system requires development on new production technology to enable prompt manufacturing of diverse products. Most of the researchers have been working on micro-factory. Especially, focus on manufacturing of micro parts. Present manufacturing system consumes excessive resources in the form of energy and space to manufacture the micro parts. In this study, the micro lens module assembly system was modeled, analyzed with MST(Micro System Technology) Application Module and simulated through UML Language (Unified Modeling Language) with object-oriented logical model analysis method. Digital model of micro-factory was modeled, to execute the new paradigm of digitalization on products, resources and processes of micro-factory.

• 기술혁신학회지
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• 제10권3호
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• pp.458-485
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• 2007

이 연구는 디지털 컨버전스 제품 구매에 영향을 미치는 소비가치가 무엇인지를 파악하는데 그 목적이 있다. 본 연구에서는 컨버전스 제품을 혁신 정도에 따라 연속적 혁신과 단절적 혁신 컨버전스 제품으로 구분한 후, 제품별로 구매 의도와의 관계를 분석하였다. 분석결과, 디지털 컨버전스 제품의 소비가치는 정서적 가치, 진귀적 가치, 사회적 가치, 기능적 가치의 네 가지 소비가치로 구성되는 것을 알 수 있었다. 네 가지 소비가치와 컨버전스 제품의 구매의도간 인과관계를 분석한 결과, 단절 혁신 컨버전스 제품에는 정서적 가치, 진귀적 가치, 기능적 가치가 구매의도에 유의미한 영향을 미치는 것으로 나타났다. 연속적 혁신 컨버전스 제품에는 기능적 가치만 구매의도에 유의미한 영향을 미치는 것으로 나타났다. 반면, 성별, 소득, 학력등의 주요한 인구통계학적 변수는 구매 의도에 영향을 미치지 않은 것으로 나타났다. 이러한 연구 결과는 디지털 컨버전스의 선택행동은 여러 유형의 소비가치의 함수이고, 여러 유형의 소비가치가 구매의도에 영향을 준다는 것을 시사해 주고 있다. 또한 소비자들에게 익숙하지 않은 혁신적인 컨버전스 제품을 출시할 때는 명확한 가치 중심으로 소구해야 시장에서 성공할 수 있다는 점을 시사해 주고 있다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 Bulletin of The 5th Asian Design Conference International Symposium on Design Science
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• pp.85.1-85
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• 2001

• 디지털산업정보학회논문지
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• 제11권3호
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• pp.219-230
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• 2015

It is difficult to make plans about the production schedule and volume of seasonal products due to the huge uncertainty in the prediction of their demands, which is why the amounts of carryover seasonal products increase after the peak season. Traditional models fail to meet the important requirements of production and stock plans related to the enhanced efficiency of logistics system due to the reduced value of carryover products by the disposal based on large discounts and deterioration, which poses considerable difficulties with actual problem solving. This study examined the stages of product storage from the specialized factory warehouses during a low season through the stores and the warehouses of local distribution centers during a high season to stock disposal and carryover product warehouses after a high season. The study developed a model for logistics rationalization plans to minimize carryover products by advance selling new products by subscription during a low season in anticipation of high season demands, increasing the accuracy of demands prediction, and making stable production plans, as well as demonstrated its excellence through numerical analysis.

• 디지털산업정보학회논문지
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• 제10권2호
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• pp.173-186
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• 2014

There are a variety of alternative products in the computer markets. A tablet PC, which is a small type of computer, is expanding its market share as an independent type of computer products. The purpose of this study is to find out what the factors are that led to the success of the tablet PC. A research study was carried out on the intention to use of tablet PCs by consumers. The factors that affect the intention to use of tablet PCs users were structured on the basis of attitude theory. According to the one-dimensional theory of attitude, cognitive factors affect the affective factors, which in turn affect conative factors. In the study, the relations between each dimension were set up. The hypothesis was tested by structural equation modeling. The test results are as follows. First, the values and satisfaction that the owners of tablet PCs feel from the products and the positive comments on the products from their nearby acquaintances affect in a positive way how much they like their products. Second, the products surrounding the tablet PCs did not affect the intention to use of the products. Third, the product favorability that the owners of tablet PCs feel affects the intention to use in a meaningful way. The results of the research also show that hi-tech products such as tablet PCs affect their attitude after they buy and use the products. This attitude affects intention to use of the products. The managers of companies that produce hi-tech products should consider the cognitive and affective aspects of the product owners when manufacturing and marketing products.

• 한국콘텐츠학회논문지
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• 제16권11호
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• pp.456-463
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• 2016

최근 국내 디지털 음악 시장은 소비자들의 이용 패러다임 변화에 따른 디지털 음악 콘텐츠 서비스의 수용이 중요하게 대두되고 있다. 이에 본 연구는 문헌고찰을 통해 '디지털 음악 콘텐츠 서비스의 수용'의 특성을 도출하고, 소비자의 '지각된 가치'와, '고객만족'의 관계를 살펴보았다. 또한 구조화된 설문지를 구성하여 5대 음원서비스 사이트를 경험한 이용자를 대상으로 조사하여 207개의 유효 표본을 확보하고 실증분석을 하였다. 그 결과, 첫째, 이용자의 인구통계적 특성에 따라 디지털 음악 콘텐츠 서비스의 인식은 부분적으로 차이가 나타났다. 두 번째 디지털 음악 콘텐츠 서비스 요인은 지각된 가치에 영향과 고객만족에 영향을 미쳤다. 이러한 연구결과들은 디지털 음악 서비스 사업자에게 새로운 성장 해법과 마케팅 전략에 활용할 수 있는 기초자료로서 그 의미가 있다.

• 한국공작기계학회:학술대회논문집
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• 한국공작기계학회 2002년도 춘계학술대회 논문집
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• pp.387-392
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• 2002

This paper presents a new scheme of neural network controller to improve the robustuous of robot manipulator using digital signal processors. Digital signal processors, DSPs, are micro-processors that are particularly developed for fast numerical computations involving sums and products of variables. Digital version of most advanced control algorithms can be defined as sums and products of measured variables, thus it can be programmed and executed through DSPs. In addition, DSPs are as fast in computation as most 32-bit micro-processors and yet at a fraction of their prices. These features make DSPs a viable computational tool in digital implementation of sophisticated controllers. During past decade it was proposed the well-established theorys for the adaptive control of linear systems, but there exists relatively little general theory for the adaptive control of nonlinear systems. Perforating of the proposed controller is illustrated. This paper describes a new approach to the design of adaptive controller and implementation of real-time control for assembling robotic manipulator using digital signal processor. Digital signal processors used in implementing real time adaptive control algorithm are TMS320C50 series made in TI'Co..