A Study on Success Factors and Performance of New Products

신제품 혁신 성공요인과 성과에 관한 연구

  • 이승희 (금오공과대학교 산업경영학과) ;
  • 김종호 (조선대학교 경영학부) ;
  • 김영수 (금오공과대학교 대학원 산업경영학과) ;
  • 김혜경 (금오공과대학교 대학원 산업경영학과)
  • Published : 2006.12.28

Abstract

This paper aimed to exam core factors of the success factors of new products and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized core factors of success factors of new products. From previous studies, we drawed core factor. Core factor is technology factors(marketing skills, technical skills), specific of new product(more innovative, less innovative, cost advantage, competitive advantage), the process of product development(crossfunctional integration, staff involvement). Except for more innovative factors, the others factors affect on success. To be winner, companies must be consider these key factor(less innovative, cost advantage, competitive advantage, cross-functionalintegration, staff involvement).

Keywords