• Title/Summary/Keyword: customer space

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Identifying the Interests of Web Category Visitors Using Topic Analysis (토픽 분석을 활용한 웹 카테고리별 방문자 관심 이슈 식별 방안)

  • Choi, Seongi;Kim, Namgyu
    • Journal of Information Technology Applications and Management
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    • v.21 no.4_spc
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    • pp.415-429
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    • 2014
  • With the advent of smart devices, users are able to connect to each other through the Internet without the constraints of time and space. Because the Internet has become increasingly important to users in their everyday lives, reliance on it has grown. As a result, the number of web sites constantly increases and the competition between these sites becomes more intense. Even those sites that operate successfully struggle to establish new strategies for customer retention and customer development in order to survive. Many companies use various customer information in order to establish marketing strategies based on customer group segmentation A method commonly used to determine the customer groups of individual sites is to infer customer characteristics based on the customers' demographic information. However, such information cannot sufficiently represent the real characteristics of customers. For example, users who have similar demographic characteristics could nonetheless have different interests and, therefore, different buying needs. Hence, in this study, customers' interests are first identified through an analysis of their Internet news inquiry records. This information is then integrated in order to identify each web category. The study then analyzes the possibilities for the practical use of the proposed methodology through its application to actual Internet news inquiry records and web site browsing histories.

The Effect of Service Quality on E-Service Value, Customer Satisfaction and Loyalty in Internet Banking (인터넷뱅킹의 서비스품질이 e-서비스가치 및 고객만족과 고객충성도에 미치는 영향)

  • Chung, Ki Han;Park, Min Young;Shin, Jae Ik
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.5 no.4
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    • pp.231-247
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    • 2009
  • With the growth of e-commerce banks make the best use of internet banking which can provide all sorts of financial services in cyber space and satisfy customers beyond traditional banking services which are cash reserve and loan based on retail. For survival of internet banking high quality of service should be provided to customers. For this, the attributes of service quality in internet banking should be identified first. The studies on scale of service quality in internet banking have been divided into two ways. While traditional way has focused on SERVQUAL, several researchers have developed scale of e-service quality. However, the dimension of e-service quality is applied from the traditional dimension of service quality. In this paper five dimensions of tangibles, reliability, responsiveness, assurance, and empathy based on SERVQUAL are used as scale of service quality in internet banking through reviewing previous studies. In addition, because service value is correlated to service quality, the dimensions of service quality can affect e-service value. The positive relationship among e-service value, customer satisfaction, and customer loyalty in online or offline service has been identified by previous studies. The purpose of this study is to identify the relationship among service quality, e-service value, customer satisfaction, and customer loyalty in internet banking. SPSS 12.0 is used to test validity and reliability of questionnaire items and correlation of variables and AMOS 4.0 is used to test the hypotheses. The results of this study show that the responsiveness, assurance, and empathy factors of service quality have a positive effect on service value and that the tangible and assurance factors have a positive effect on customer satisfaction. It also shows that e-service value affects positively customer satisfaction and loyalty. Customer satisfaction affects positively customer loyalty. Therefore, to enhance customer satisfaction and loyalty, service quality and value of internet banking should be improved through reinforcing customers' trust in internet service quality.

Survey on Analysis and Improvement of the Stress Status of Customer-facing Workers in the Corporation (공단 고객 응대 근로자의 스트레스 현황과 개선을 위한 인식도 조사)

  • Seung-Han, Kim;Gyou-Beom, Kim;Woo-jin, Hyun
    • Journal of the Korea Safety Management & Science
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    • v.24 no.4
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    • pp.85-93
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    • 2022
  • Today's customer service providers, who have the greatest impact on customer satisfaction, are experiencing severe stress and job burnout due to various causes. Unlike general companies, the corporation has a relatively high level of dissatisfaction with customer service since there is a large conflict between the provision of kindness and the reasonable handling of civil complaints according to laws and regulations. In order to analyze the environment of the NPS' customer service providers, 5.583 branch employees working at the National Pension Service and 407 call center employees were surveyed online using the questionnaire function of the Enterprise resource planning system. The contents of the survey consisted of a survey on customer-facing employees, the level of awareness of customer-facing workers protection measures, and opinions on improvement and supplementation related to customer-facing workers protection measures. As a result of the survey, 72.8% of the total respondents experienced grievance complaints, and the proportion of call center employees was even higher at 89.0%. In addition, both the branch and the call center had the largest share of complaints about obstruction of business, unreasonable demands, abusive language, and verbal abuse. More than 40% of call center employees in their 20s and 30s experienced the highest frequency of complaints 13 or more times a year. The most difficult thing in the process of responding to complaints was that both branch offices and call centers had insufficient psychological recovery time, lack of space, and lack of help from colleagues and superiors. Based on the survey analysis, it is suggested to establish a countermeasure through case analysis rather than the right to suspend work for civil complaints that cannot be handled, such as customized manuals and action strategies for the age group with high grievance complaints.

The Influence of the Brand Asset of Complex Cultural Space on Satisfaction Levels and Community Development -This Research is Conducted on F1963 as a Subject (복합문화공간의 브랜드 자산이 만족도와 지역발전에 미치는 영향 -F1963을 중심으로-)

  • Lee, Chan-Min
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.341-352
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    • 2019
  • Recently, as cultural projects are being carried out in various ways, the interest in the space where culture and arts can be provided is also increasing. Therefore, this study selected and analyzed F1963 in Busan. The purpose of this study is to examine the effects of brand asset factors of brand image, brand awareness, brand asset awareness, and loyalty on customer satisfaction and community development of brand asset in complex cultural space and to examine whether customer satisfaction has a mediating effect on the relationship between brand asset in complex cultural space and community development. As a result of the analysis, brand asset of complex cultural space had a positive effect on the satisfaction of users. Also, brand asset of complex cultural space has a positive effect on community development. The satisfaction that users get from the complex cultural space has a mediating effect on the influence of brand asset of the complex cultural space itself on the community development. The implications of this study suggest that complex cultural space plays an important role in the region, and it is necessary for local communities and local governments to brand complex cultural space through diversity of cultural and artistic activities.

Analysis of the Factors Affecting Customer Satisfaction and Customer Loyalty in a Family Restaurant Chain (체인 패밀리 레스토랑의 고객 만족 및 고객 충성도에 미치는 요인 분석)

  • Kim, Soon-Hong;Yoo, Byoung-Kook
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.103-111
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    • 2015
  • Purpose - When it comes to first impressions of family restaurants, people basically think of the following factors: cozy, a refreshing space, indoor lighting, atmospheric music, the best-quality service through mutual interactions with employees, birthday events, follow-up customer management, brand image, and many others. Focusing on such family restaurants characteristics, with consumption experience and customer satisfaction determined as mediator variables, this study looks into the selection factors that affect customer loyalty when choosing a family restaurant. Subsequently, the study conducts an empirical analysis of these selection factors with the greatest influence. Research design, data, and methodology - This study analyzed 200 total surveys of family restaurant customers including college students, workers, housewives, and others. The survey was conducted over two weeks in May 2014. For statistical processing, SPSS 21 was used for factor analysis and reliability analysis as well as AMOS for structural equation analysis. In terms of a variable that would influence either consumption experience or customer satisfaction at the restaurants, the study introduced the concept of customer equity. The study designed a model based on a hypothesis developed using the following factors: customer encounter service value, customer convenience value, brand equity, relationship equity, and other factors defined as components of customer equity by Rust et al. (2000) determined as independent variables as well as with customer experience and customer satisfaction set as mediator variables. The hypothesis, after all, assumed that customer loyalty would be positively (+) influenced. Results - The analysis results from the study reported that brand value, customer encounter service value, and relationship value have positive (+) effects on consumption experience and customer satisfaction. However, as for customer convenience value, this turned out not to have a statistically significant influence on consumption experience and customer satisfaction. In regard to a relation between consumption experience and customer satisfaction, the results showed that the former affects the latter, and in terms of intervening variables, both of these appeared to have a positive (+) effect on customer loyalty. Conclusions - This study suggests that family restaurants should look for strategies that focus on how to promote customer relationships. For example, restaurants could try birthday events or discount events to achieve this goal. Since the study ended up realizing relatively low levels of suitability and statistical significance, the path of the study changed. After all, in order to increase suitability and statistical significance, the study had to eliminate factors such as service quality and others and for this reason the study was unable to conduct the analysis as initially planned. In addition, the data samples of the research were mainly gathered from students, which made it hard to say that the analysis was carried out on samples from every different group. Future research should analyze the characteristics of each group of customers for factors affecting customer satisfaction and customer loyalty in the family restaurant chain.

A Study on The Space Composition of Shop and Customer Circulation System in Department Store (백화점 매장공간의 구성과 고객동선체계에 관한 연구)

  • 황영섭;임채진
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 1999.04a
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    • pp.31-36
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    • 1999
  • The concept of Customer Circulation of department stores is translated into one of the most critical factors in their survival strategy, that is the strategy of service-differentiation and efficiency- maximization of shopping floors' unit area. Considering that the Customer Circulation affects the attractiveness of a department store and ultimately the number of shoppers, misunderstanding of it merely as one of the interior factors is highly likely to lead to lowered utility of each shopping floor. In this respect, the objective of this paper lies in identifying and analysing unique features of shoppers' spacial behaviors and eventually in proposing more efficient drawing of the Customer Circulation.

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The Theoretical Power-factor Correction of a 3-phase Induction Motor using Customer STATCOM (수용가용 STATCOM을 이용한 3상 유도전동기의 이론적인 역률 보상)

  • Lim, Su-Saeng;Lee, Eun-Woong;Choi, Jae-Young;Kim, Hong-Kwon
    • The Transactions of the Korean Institute of Electrical Engineers B
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    • v.49 no.7
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    • pp.475-482
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    • 2000
  • This paper presents a novel power-factor correction method using customer STATCOM which generally improves the power quality of electric customers. Customer STATCOM detects the reactive currents of a induction motor(IM) and so injects compensation currents which is in 180$^{\circ}$ phase with load currents that the reactive power of IM is compensated. In particular, the paper proposes the general compensation current references in the synchronous coordinate system and makes converter output voltages using space-vector PWM. The compensation effect of customer STATCOM is confirmed through the simulation according to the operation condition of an induction motor (at no load and full load).

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A Study on the Effect of Customer's Repurchasing and Switching Intention on Characteristic of e-brand Loyalty (e-브랜드애호도의 특성이 소비자 재구매 및 전환의도에 미치는 영향에 관한 연구)

  • Hong, Sang-Jin
    • Journal of the Korea Safety Management & Science
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    • v.12 no.2
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    • pp.139-146
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    • 2010
  • The advent of Internet has greatly increased the ability of companies to conduct their business faster, more accurately, over a wider range of time and space, at reduced cost and with the ability to customize and personalize customer offerings. However it may be difficult for companies to sustain a long-run survival in competition environment of e-business. The purpose in this study is to analyze the relationship among site loyalty characteristics, customer's repurchasing intention and switching intention of internet shopping mall. The results showed that reputation variables of internet shopping mall only affected significantly e-loyalty. And the relationship among e-brand loyalty, customer's repurchasing intention and switching intention was significantly supported.

Status and Prospect of the Korean Space Industrial Structure (국내 우주산업구조의 현황과 전망)

  • Baek, Kitae
    • Journal of Aerospace System Engineering
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    • v.16 no.2
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    • pp.1-12
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    • 2022
  • The purpose of this study was to investigate the supply and demand structure of the domestic space industry through analysis of industrial concentration index, by sector and dependence on revenue by customer type. As a result of industrial concentration analysis, in the case of space application, a supply monopoly or oligopoly structure was revealed in fields such as satellite broadcasting, space insurance, and satellite navigation. In the field of space equipment manufacturing, referred to as the traditional space industry, a supply monopoly structure appeared only in the field of launch pads and test facilities. As a result of analyzing the dependence on revenue by customer type, the dependence on the demand in the space application field is diversified among foreign countries, private institutions, and others. However, in the case of space equipment manufacturing, it is highly dependent on the demand of public institutions, and it seems that there is a monopsony structure.

Research on the Interior Circumstance Planning of a Fitness Center (휘트니스센터의 실내 환경계획에 관한 연구)

  • 조영연
    • Korean Institute of Interior Design Journal
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    • no.41
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    • pp.155-162
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    • 2003
  • The factors to limit interior circumstance and the expression of the space start In the point how to provide the order in the interior space according to the intention of design. The controlling of the natural and artificial surroundings should be focused by synthesizing and analyzing the condition of circumstance, function, and emotion to provide the comfortable room to a customer in a fitness center. A fitness center aiming at the future requires various function according to it's role depending on the change of the social values. In addition, the fitness center reflecting the various regional culture according to the change of values requires the expansion of the cultural and life space. The characteristics of fitness space like this affects the mental effect of a customer with the color and quality of the materials suitable for the characteristics of grouping, continuity, symbolism, and generation as well as the unification in the total design and the simplicity of maintenance and management. The paper aims to extract factors related to the circumstance plan of the interior and to suggest it's application in the interior design. The design applicable to the circumstance plan of the interior will keep changing according to the social change and the change of the understanding along with the factors. The continuous research on the interior circumstance planning of a fitness center could be approach to develop in a systematic method and the paper will be expected to be a little step toward it.