A Study on The Space Composition of Shop and Customer Circulation System in Department Store

백화점 매장공간의 구성과 고객동선체계에 관한 연구

The concept of Customer Circulation of department stores is translated into one of the most critical factors in their survival strategy, that is the strategy of service-differentiation and efficiency- maximization of shopping floors' unit area. Considering that the Customer Circulation affects the attractiveness of a department store and ultimately the number of shoppers, misunderstanding of it merely as one of the interior factors is highly likely to lead to lowered utility of each shopping floor. In this respect, the objective of this paper lies in identifying and analysing unique features of shoppers' spacial behaviors and eventually in proposing more efficient drawing of the Customer Circulation.