• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.55-65
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• 2003

Since 1990s, despite the emergence of innovative telecommunication services in accordance with technological changes, only few services have attained satisfactory number of subscribers, and create revenues. As with other products or services, the possibility for the success of new telecommunication services is low, thus a systematic business strategy by businesses is required to achieve market success with broadband wireless Internet. For the current broadband wireless Internet to successfully enter the early market with an early growth, a customer oriented market strategy and service provisioning strategy is inevitable. In this study based on the market survey of individuals and business customers, the customer demand and related needs of broadband wireless Internet have been analyzed in depth. Then with the analysis and establishment of the killer applications and market segmentation, market development strategy is proposed.

• Journal of the Korea Safety Management & Science
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• v.3 no.4
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• pp.181-191
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• 2001

Integrated Supply Chain Management is a important subject for all enterprise activities as include logistics/sales, transfer and storage, manufacturing, purchasing of materials. A recent customer wants to receive high level service of all parts as Qualify, Delivery, Cost and Product. Therefore, Enterprise effort to supply for customers needs use some techniques like Data Mining, POS, MIS. Inventory and Logistics cost is the highest expense of all cost from first supplier to final customer on supply routine. So, SCM's basic purpose is reduce to that cost. So that this paper explain necessary, background, concept of SCM, analyze several using methodology and function of main SCM solution, after propose to ATP model include arithmetic procedure, functions, input data for determines available due date.

• Journal of Korean Society for Quality Management
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• v.30 no.3
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• pp.120-138
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• 2002

In order to carry out TQM and 6 Sigma management, it is the key elements to make clear a goal and a mission. Above all, we can succeed In achieving a dramatic change and a great outcome only when we make clear the method, incentives, organization and plans under the clear objective. In order to secure the competitiveness against the external challenge, it is essential to keep the several crucial factors such as CEO's will, the systematic process to measure and manage, monitoring to satisfy customer's needs and an aggressive development of TQM activity to encourage the endeavour of the relentless enhancement, and also a positive effort Is to be made for evaluating all quality culture like training experts internally by an outstanding training program under CEO's firm leadership. This study is carried out to understand that which features and factors of success can exist in a company culture if a company accepts a theoretical basis and concept, the general of TQM and 6 Sigma which are one of a management strategy, and carries out TQM and 6 Sigma for achieving improvement of quality and customer's satisfaction.

• Asia Marketing Journal
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• v.10 no.1
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• pp.1-23
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• 2008

It is natural that firms would like to increase their profits and value through customer satisfaction (CS). It is therefore important for the academic and practical purposes to investigate the relationship between CS and firm's performance. Previous studies about this relationship have examined mainly the current effect of CS on firm's performance. According to the research that many marketing activities have dynamic effects over time, however, the dynamic effect of CS on firm's performance needs to be tested. Failure to assess the dynamic effects might lead to the underestimation of the impact of CS. This study thus attempts to investigate the dynamic effects of CS on firm's profitability and value by panel data analysis. The results show that CS has dynamic effects on firm's profitability and value. There was a significant improvement in model fit compared with the model examining the current effects only. On the other hand, it was difficult to interpret the estimation results of the alternative model incorporating two lagged variables of CS, and there was also a multicollinearity problem.

• Journal of Distribution Science
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• v.4 no.2
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• pp.123-144
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• 2006

For the property right's protection of the nation, the uncertainty's dissolution and the reliability's security of real estate trade are very important. With the life style's change, the market of real estate becomes diversification, and the level of the real estate trade becomes diversification. But compared with this, the trade system of the real estate has not broken away from the mode in the past yet. To cope with it actively, it needs to review the real estate trade form. Especially, it needs to investigate a plan that can advance the Agency Listing method. The Exclusive Agency Listing and the real estate Information Network System have been the usual system in some advanced countries like America, Japan. It is the system that establishes the real estate brokerage's trade order and encourages the execution for the real estate client's property right's protection and benefit offer. In our country, The Exclusive Agency Listing and the real estate Information Network System were created in the revised real estate brokerage law in 12, 1993. But because of varies of questions, it can not be settled down. So this paper will develop the characteristic factors of the Exclusive Agency Listing and the real estate Information Network System revitalization and examine the mutual relation depends on the factors. And these factors were studied through the proved analysis to the effecting made on the Agency function's consideration and real estate broker' trust and customer satisfaction. So depends on these, the existed value now will present the revitalization plan and political implication about the Exclusive Agency Listing and the real estate Information Network System.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.84-91
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• 2021

The purpose of this study is to investigate the structural relationship between resort selection attributes, emotional responses, and empirical values of scuba diving participants. The general population who enjoys scuba diving in Korea was selected as the population. Using the convenience sampling method, 553 of the 600 questionnaire samples were extracted as the final valid sample. For data processing, frequency analysis, exploratory factor analysis, and Cronbach's α test were performed using SPSS 23, and confirmatory factor analysis and structural equation model analysis were performed with AMOS 18. The results are as follows: First, among the sub-factors of selection attributes, equipment, facility environment, and diving point showed a positive effect on emotional response, but staff service did not have any significant effect. Second, the emotional response positively affected by the selection attribute showed a positive effect on all factors of service excellence, consumer utility, fun value, and aesthetic value of empirical value. Therefore, scuba diving resort managers must recognize the importance of equipment, facility environment, and diving point among these selection attributes of customers. And to satisfy the customer needs the resort must accurately identify the needs for diving equipment, facility environment and diving point. Various methods for this should be explored through the needs of the identified customers, and efforts should be made to provide safe equipment, comfortable facilities, and various diving points.

• The Korean Journal of Franchise Management
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• v.14 no.4
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• pp.67-83
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• 2023

Purpose: The beauty market is growing rapidly and becoming more competitive as new shops enter the market and offer similar products and services. The way for industries such as beauty shops to succeed in market competition is to understand customer needs and provide a marketing mix appropriate for those needs. Research design, data, and methodology: The survey was conducted for a total of 4 days from October 4 to October 7, 2023, and a total of 2,431 copies were distributed and 463 copies were returned. Excluding 2 copies with insincere responses, 461 copies were used for analysis. The data were analyzed with SPSS 25.0 and SamrtPLS 4.0. Result: Product, price, promotion, people, and physical evidence influence perceived value, but place and process didn't. Product, process, and physical evidence influence reputation, but price, location, promotion, and people didn't. Perceived value influences revisit intention but did not reputation. Reputation influences revisit intention. Conclusions: First, beauty shops must develop beauty services that can satisfy customers' needs. Second, beauty shops must continue to invest in external facilities and interior design. Third, intangible service processes can help the beauty shop's reputation. Fourth, beauty shops need to maintain a balance between price and perceived value so that customers can be satisfied with the service experience.

• Journal of Korean Society for Quality Management
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• v.28 no.3
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• pp.91-103
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• 2000

It is very important to rationally allocate manufacturing processes because customer's needs are being various, and product life cycle in the market Is being shortened. The process allocation is needed before making process control plan and is mostly being done by the field experience or intuition of machine operator, process engineer and/or maintenance technician. Therefore, a modified allocation method using the process variation is proposed. This paper presents the result of comparative studies between current method and the proposed one.

• Journal of Korean Society for Quality Management
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• v.22 no.4
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• pp.152-159
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• 1994

A study of improvement of printing accuracy of special PCB has been carried out by applying the corrected data of laminate dimensional variation to real products. The result of this study improved the accuracy of product by decreasing the deviation between design specifications and end products. This paper will be useful when PCB manufacturers using paper phenol laminates make preparation for customer's needs, more complicated specifications. And so, it will be successful for image renovation of any company by assuring the reliabilities to customers.

• Proceedings of the Safety Management and Science Conference
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• 2003.05a
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• pp.285-290
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• 2003

There is only one server available and arriving work require services from this server. Job are processed by the machine one at a time. The most common objective is to sequence jobs on the severs so as to minimize the penalty for being late, commonly called tardiness penalty Based on other objectives, many criteria may serve as s basis for developing job schedules. Therefore, this study tries to proposed that Scheduling by customer needs group for minimizing the problem and reducing inventory, product development time, cycle time, and order lead time.