• 한국체육학회지인문사회과학편
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• v.56 no.6
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• pp.607-618
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• 2017

The purpose of the study was to examine the mediating effect of attribution style on relationship between students' community sense and school adjustment in middle school on inclusive physical education. For this, the study conducted survey targeting 380 students without disabilities from B city who were participating in middle school on inclusive physical education among them were surveyed through convenience sampling were used for final data processing. To analyze the data to verify the hypotheses, SPSS 21.0 program population sociological characteristics were used for frequency analysis, confirmatory factor analysis was used to test the validity of the collected data, and correlation analysis, and Cronbachs'${\alpha}$ value was used for reliability test. And AMOS 20.0 program were utilized to conduct mediating analysis and the statistically significant level (p) is fixed as .05. The results are the following. First, there was a statistically significant correlation between non-disabled student's sense of community, school adjustment and internal attribution. Second, internal attribution partially mediated the relationship between the sense of community of non-disabled students and school adjustment. However external attribution did not mediate the relationship between sense of community of non-disabled students and school adjustment.

• The Korean Journal of Franchise Management
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• v.11 no.2
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• pp.41-51
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• 2020

Purpose: Fast food franchise companies are trying a variety of innovative services to increase their competitiveness in response to changes in population composition in the fast food market and rapid changes in consumption trends due to technological development. From this point of view, franchise companies that have focused on offline store operations are providing O2O (offline to online) service as a core service for customer convenience. This new attempt is a strategy to increase loyalty by applying an interaction method based on understanding the characteristics of new generation consumers. However, existing studies are focused on the relationship between O2O service and acceptance, so very little is known about how O2O service affects customer loyalty. Therefore, this study examines the impacts of customer involvement and relative advantages of fast food O2O service on customer brand engagement (cognitive and affective engagement) and store loyalty for MZ(Millennials - Z) generations. Research design, data, and methodology: In order to achieve the purposes of this research, several hypotheses were developed. The data were collected from 247 questionnaires in their 16-30s and were analyzed using SPSS 22.0 and SmartPLS 3.0 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses was tested using structural equation modeling. Result: First, involvement has a positive effect on cognitive and affective engagement. Second, relative advantages have has a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: In the process of consumer-brand interaction, it was confirmed that store loyalty was influenced by cognitive and affective engagement sequentially. However, the results show that affective engagement has a relatively stronger on store loyalty than cognitive engagement. Therefore, it is necessary to establish an O2O service strategy to maintain long-term loyal customers by inducing cognitive participation with high-involved consumer, as well as affective interaction, in order to obtain new customers and increase customer loyalty.

• Korean Journal of Food Science and Technology
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• v.52 no.6
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• pp.661-669
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• 2020

Samgak-Kimbap is a popular ready-to-eat (RTE) food at convenience stores, in Korea. Although Samgak-Kimbap is distributed through the cold chain supply system, inappropriate temperature storage conditions prior to consumption are a cause of concern. The objective of this study was to evaluate the risk of Staphylococcus aureus growth in Samgak-Kimbap in the retail market. The prevalence and contamination levels of S. aureus in Samgak-Kimbap (n=170) were monitored, and the predictive growth model of a five-strain cocktail of enterotoxin-producing S. aureus (SEA, SEB, SEC, SED, and SEE) was developed in Samgak-Kimbap as a function of temperature (4, 10, 11, 20, 25, and 37℃). We could not observe the growth of S. aureus and enterotoxin-producing S. aureus in Samgak-Kimbap at temperatures below 10℃. The probability of illness with S. aureus per serving of Samgak-Kimbap was 1.44×10-10 per day. The most influential factor in increasing the risk of foodborne illnesses was the contamination level of S. aureus in Samgak-Kimbap.

• Korean Journal of Community Nutrition
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• v.25 no.6
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• pp.464-473
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• 2020

Objectives: The purpose of this study was to compare and analyze e-commerce food purchase behavior and the perceptions of adult women according to their household types. Methods: The e-commerce food purchases of 318 adult women were surveyed and analyzed according to their household types (one-person or couple household (OCH); a household with children (HC); a household with parents (HP)). Results: The total amount of food purchases over 6 months through e-commerce according to household types was in the descending order of OCH (60.3%), HC (57%), and HP (55.1%) thus showing a significant difference (P < 0.05) in behavior between household types. The reasons for purchasing food through e-commerce included: a lower price than offline (30.8%), convenient delivery and transportation (30.2%), and food diversity (21.1%). When purchasing food online, the most important factor was price and quality, followed by quick and accurate delivery for OCH, exact information given about the product for HC, and recommendation from other consumers for HP (P < 0.01). The main foods purchased through e-commerce were coffee, tea (42.1%), instant and frozen foods (39.9%), water, beverages, dairy products (37.7%), snacks, bread, rice cakes (31.5%), and functional foods (27.4%). The percentage of respondents who were very satisfied or satisfied with their e-commerce food purchases was HP (84.1%), OCH (69.9%), and HC (65.6%) in that order (P < 0.05), and 96.5% of all subjects stated that they would be willing to purchase food through e-commerce in the future. The advantages of purchasing food through e-commerce were seen to be the highest in order and payment convenience with 4.1 points out of 5, followed by low price (4.0), variety of products (3.9), and ease of food purchase (3.9). Among the disadvantages listed, concerns about product damage and deterioration during delivery and differences between the displayed product and the delivered product were the highest with 3.7 points. Conclusions: The characteristics and perceptions of female consumers according to household types are important factors in enhancing the reach of e-commerce, and in preparing guidelines for food selection through e-commerce.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.437-444
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• 2021

The purpose of this study is to investigate the relationship between consciousness of marine safety, re-participation behavior of marine safety virtual reality experience education. For the study, participants in marine safety virtual reality experience education were surveyed from July to August 2020. Specifically, all participants were NakDanbo Water leisure center and Song-do Marine leisure center. A total of 300 participants were sampled using convenience sampling method, but 253 were finally used in the data analysis excepting incomplete or faithless questionnaires. the data analysis was conducted through frequency analysis, Cronbach's alpha, Exploratory Factor Analysis (EFA), correlation analysis, simple and Multiple regression analysis using SPSS 20.0. The results are as follows. Firstly, participants in marine safety virtual reality experience education positive impact on had a significant effect on consciousness of marine safety. Secondly, participants in marine safety virtual reality experience education positive impact on had a significant effect on re-participation behavior intention. Lastly, consciousness of marine safety had positive effects on re-participation behavior intention.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.1
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• pp.5-33
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• 2021

This Study seeks for a plan for promotion of smartification of digital services for improving convenience in use and user services of public libraries in smart digital environment. Thus, in this Study, a survey on awareness of a plan for revitalization of digital data and smart libraries has been conducted for the persons in charge of digital data and librarians from public libraries. The result of this Survey are as follows: first, the introduction of smart libraries was effective by first implementing them in small and medium-sized cities with high interest in in information technology, and spreading them to public libraries in metropolitan cities and special autonomous cities; second, it is analyzed that the essential factor of success in introduction of smart libraries is the contents free from the terminals and the upgrade of computer equipment of users available for the use of these services. Terminals are to be individually utilized by smartphone users but it is necessary for upgrade and introduction of 5G which can secure the mobility of users including open type Wi-Fi; third, it is discovered that the information technology the applicability of which is expected to be easy while introducing smart libraries is RFID, which has been already generalized, and bigtata technology. The introduction of IoT technology in which the stakeholders of public libraries in metropolitan cities and special self-governing cities must be considered first.

• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.75-87
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• 2021

The purpose of this investigate the effect of the educational institution service quality f the government-supported beauty-related educational institution on the students' perceived usefulness and career preparation behavior. Participations in the study collected 362 students at a government-funded educational institution located in Seoul and Gyeon-ggi by a convenience sampling method. The collected data was analyzed through descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis using SPSS statistical package version 26.0 version. The results derived through a series of research procedures are as follows: First, educational service quality, perceived usefulness and career preparation behavior showed a statistically significant positive(+) correlation. Second, it was found that educational service quality had a statistically significant positive(+) effect on perceived usefulness. Third, the educational service quality showed a positive(+) influence on the career preparation behavior of information collection activities and job preparation activities. Fourth, the perceived usefulness was found to have a statistically significant positive(+) effect on the career preparation behavior of the information collection activities ad job preparation activities. The results of this research can be used as basic data to increase the efficiency of beauty-related government funding projects by evaluating the quality of education services of state-funded beauty related educational institutions.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.207-216
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• 2021

The purpose of this study was to empirically examine the servicesape focused on Taekwondo gym. More specifically, this study was to investigate the effect of servicescape on gym's image, parents' satisfaction and re-enroll intention. The 250 survey questionnaires were distributed among the trainee's parents of through convenience sampling. Due to the reliability of data, 18 samples were discarded and 232 samples were put to actual analysis. By using SPSS Ver. 21.0, data were analyzed for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The results of the study were as follows. First, the variables of servicescape which was ambient condition, cleanliness and comfort had positive effects on gym's image. Second, the servicescape which was consist of ambient condition, cleanliness, comfort and safety had significantly effects on parents' satisfaction. Third, servicescape which was consist of s ambient condition, cleanliness, comfort and safety had significantly effects on re-enroll intention. This study has a positive meaning in that it confirms the importance of the servicescape of the Taekwondo gym and presents the operation strategy through the servicescape.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.423-432
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• 2021

The purpose of this study is to investigate the effect of role recognition of students participating in middle school soccer club activities applying sports education model on responsibility and self-directed learning. In order to achieve this purpose, 410 samples were selected from male students based in Busan using the convenience sampling method. Among them, and 370 data were finally verified through frequency analysis, exploratory factor analysis, Cronbach's α coefficient calculation, and correlation analysis using the SPS statistics 25.0 program. Finally, a regression analysis was performed for hypothesis testing, and the results were as follows. First, the awareness of the role of the student participating in middle school soccer club activities, which applied the sports education model, was found to have a positive effect in part on the sense of responsibility. Second, the role recognition of students participating in middle school soccer club activities, which applied the sports education model, was found to have a partial positive influence on self-directed learning. Finally, the responsibility of students participating in middle school soccer club activities, which applied the sports education model, was found to have a positive effect on self-directed learning in part. Therefore, physical education teachers should ensure that students can choose the right roles for themselves through various role experiences in soccer classes so that more active learning can take place.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.71-80
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• 2021

This study is aimed at analyzing the characteristics of each service quality and the requirements of the customers followed by the classification of service quality factors of youth sports clubs by using Kano model. For this purpose, a survey was conducted by targeting on 257 subjects in 10 youth sports clubs in Seoul and Gyeonggi areas and for data processing, Microsoft Office Excel 2016 and SPSS 22.0 were used to carry out Frequency Analysis, Factor Analysis, Reliability Analysis, Kano model Quality Classification, Timko's Customer Satisfaction Coefficient, and the computation and analysis of Public-service Customer Satisfaction Index. The following shows the research findings. First, as a result of using Kano model to classify each item of the service quality factors of the youth sports club through Dualistic Quality Theory Attribution, one-dimensional quality elements resulted in all 22 items of service quality factors of youth sports club. Second, the customer satisfaction coefficient computation result showed that satisfaction coefficient appeared by the order of 'kind response of the instructor,'(0.81), 'attitude of the instructor'(0.80), 'systematic lecture program'(0.76), and 'variety of program)'(0.76) and dissatisfaction coefficient appeared by the order of 'clean and pleasant facility'(-0.79), 'attitude of the instructor'(-0.76), 'kind response of the instructor'(-0.76), 'convenience of parking facility'(-0.73), and 'promptness of business process'(-0.73). Third, the public-service customer satisfaction index placing appeared by the order of the 'attitude of the instructor', 'kind response of the instructor', 'clean and pleasant facility' and 'systematic lecture program'.