• Title/Summary/Keyword: continuous use Intention

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Influence of Perceptual Recognition and User Characteristics of 3D Printer Consumers on Perceived Value and Intent to Use Continuously (3D프린터 소비자의 지각된 인식과 사용자 특성이 지각된 가치와 지속사용 의도에 미치는 영향)

  • Park, Jun-Hong;Lee, Junsang
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.6
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    • pp.697-703
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    • 2019
  • This study looked at what the perceived recognition and user characteristics of 3D printers have to do with perceived value and intention of continuing use. The data collection was conducted by 300 people, including employees who lived in Korea and used 3D printers. Research has shown that firstly, perceptual perception affects perceived values and intended use. Second, user characteristics have been shown to affect perceived value and intended use. Third, it appears to have a positive effect on perceived values and the intention of continuous use. Therefore, by fully recognizing the usefulness and ease of 3D printers to consumers, and by making them aware of the convenience and reliability of consumers, it will be effective if a strategy is established that has put a lot of interest and effort into making 3D printers more popular and active by enhancing consumers' intention to continuously use 3D printers.

A study on the Continuous Intention to Use of Augmented Reality Applications: Focusing on the Technology Acceptance Model2(TAM2) (증강현실 애플리케이션 지속사용의도 연구: 기술수용모델2(TAM2)를 중심으로)

  • Yun, Sung-Uk;Kim, Geon;Kim, Hyun-Tae
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.383-394
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    • 2021
  • This study examines the determinants that affect the continuous intention to use of augmented reality applications by applying the technology acceptance model2(TAM2). A survey was conducted on 241 people, and the main results were derived by performing confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 and AMOS 21.0 programs. Presenting the results, it was found that the user's interface, interactivity, and relative advantage of the augmented reality application had a positive effect on perceived usefulness, and technological self-efficacy had a positive effect on perceived usefulness and perceived ease. Perceived ease of use had a positive effect on perceived usefulness, and both perceived usefulness and perceived ease had a positive effect on continuous intention to use of augmented reality applications. In future research, it will be necessary to verify the user effect of augmented reality applications by applying the fields of education or games.

The Impacts of Acceptance Decision Factors of Tour Social Network Service on Continuous Use Intention from the Viewpoint of User Participation : Focusing on Mediating Effect of Perceived Value and Satisfaction (이용자 참여관점에서의 관광 쇼셜 네트워크 서비스의 수용결정요인이 지속적 이용의도에 미치는 영향: 지각된 가치와 만족을 매개로 하여)

  • Lim, Chae-Kwan
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.2
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    • pp.119-135
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    • 2014
  • This study is aimed at understanding the factors behind deciding to accept a social network service (SNS) from the viewpoint of tourists who are users of tourism SNS. The study also seeks to clarify the effects these deduced factors have on the intention of users to continuously use SNS. To this end, individual properties (such as self-efficacy, socio-cultural effects, social presence and people's innovativeness), systematic properties (like system quality and information quality)and usefulness/availability were used as factors with regard to the decision to accept tourism SNS based on previous studies and efforts were made to structurally clarify the effects of such previous factors on people's intention to continuously use SNS through perceived value and satisfaction. SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS. To achieve the purpose of the study, a survey was conducted on about 250 Busan residents who had used SNS in relation to tourist activities, such as exhibitions, conventions, accommodation, trips, aviation service and transportation. According to an empirical study, factors behind deciding to accept tourism SNS, including individual properties, systematic properties and usefulness/availability had statistically significant effects on perceived value. The usefulness/availability factor had the largest influence, in particular, followed by the systematic factor and individual factor. The value perceived in the process of using tourism SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS.

A Study on the Integration Model of Continuous Intention to Collect K-POP Records Using SNS (SNS를 활용한 K-POP 기록물 수집활동에 대한 지속의도 통합모델 연구)

  • Kim, Geon;Yun, Sung-uk;Kim, Hyun-Tae
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.441-453
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    • 2020
  • This study conducted a questionnaire survey on SNS users who are conducting K-POP record collection activities using SNS and verified factors affecting the intention to continue K-POP record collection activities. The main methods of analysis were exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 program and AMOS 21.0 program. The results are summarized as follows. First, compatibility for K-POP record collection activities through SNS has a positive effect on perceived usefulness, and observability also has a positive effect on perceived usefulness and perceived ease of use. Second, perceived ease of use for K-POP records collection using SNS has a positive effect on perceived usefulness. Third, perceived usefulness and perceived ease of use for K-POP records collection using SNS have a positive effect on continuous intention of K-POP records collection activity through SNS. As a result of this study, it suggests that the intention to continue the collection activities of K-POP records using SNS can be explained through the integration of innovation diffusion theory and technology acceptance model.

A Study on the Factors Affecting the Intention of Continuous Use of Intelligent Government Administrative Services (지능형 정부 행정서비스 지속사용의도에 영향을 미치는 요인에 대한 연구)

  • Lee, Se-Ho;Han, Seung-jo;Park, Kyung-Hye
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.85-93
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    • 2021
  • The government is pursuing plans to create new e-government services. In terms of improving business procedures, dBrain (finance), e-people (personnel), and Onnara (electronic payment and business management) have achieved considerable results, and are currently making efforts to improve existing administrative services using newly emerged ICT. Among them, this paper attempted to study whether self-learning-based intelligent administrative services are efficient in the work process of public officials promoting actual work and affect their continued use. Based on individual perceptions and attitudes toward advanced ICTs such as AI, big data, and blockchain, public officials' influences on administrative services were identified and verified using UTAUT variables. They believe that the establishment and introduction of innovative administrative services can be used more efficiently, and they have high expectations for the use and provision of services as ICT develops. In the future, a model will be also applied to citizens

A Study on the continuous Intention of MyData Service Users Based on the Innovation Resistance Model (혁신저항모형에 기반한 마이데이터 서비스 사용자의 지속사용의도에 관한 연구)

  • Haengnam Sung;Taeho Hong;Taewon Lee
    • Journal of Korea Society of Industrial Information Systems
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    • v.29 no.2
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    • pp.101-117
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    • 2024
  • The purpose of this study is to consider the characteristics perceived by users who utilize MyData services in the financial sector. It aims to examine how these factors influence users' understanding for sustained usage and their resistance to innovation. The research seeks to explore the relationship between users' awareness of characteristics and its impact on both enhancing comprehension for continued usage and addressing users' resistance to innovation. Utilizing a specialized survey agency, we examined the relative effects of innovation resistance factors, such as relative advantage, perceived risks, complexity, clarity and perceived ease of use on MyData service users. Furthermore, this research focuses on employing empirical analysis to validate the relationships between these factors through the survey. The findings of this study suggest that MyData service should dedicate ongoing efforts to minimize user resistance to service utilization. Specifically, it was revealed that among the innovation resistance factors, perceived ease of use, relative advantage, perceived risk, and complexity exert influence in that order.

A Study on Effects of Experiential Value of Hotel users for 5 Star Hotels on Usage Satisfaction and Continuous Usage Intention (특급호텔 이용객의 경험가치가 이용만족과 지속적 이용의도에 미치는 영향관계 연구)

  • Lee, Soon-Taek
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.59-68
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    • 2019
  • To continue the growth of use of 5-star hotels by Koreans, who have recently shown the consumption trends pursuing the empirical value of a consumption process, and have turned into core customers of 5-star hotels in Seoul, it is necessary to study factors of experience value pursued by Koreans. As a result, fantasy is identified as a major leading factor in usage satisfaction among experiencial values. So it is important to reflect special concepts and atmospheres for emotional values, such as other world experience, new experience, and high-quality experience. And consumer return on investment was identified as a leading factor in positively affecting usage satisfaction. So it is important to develope a proper products that can enough benefits with reasonable prices. In the relationship between usage satisfaction and continuous usage intention, gender characteristics and occupational characteristics were found to play a moderating role. Male customers, and those with professional and self-employed occupations, were found to have higher continuous usage intention than females and other occupational customers. This is a result of the fact that customers with an economical power are likely to be continuous repeat customers of 5-star hotels, so the necessity of strengthening marketing activities such as research on the development of more differentiated and specialized products, service creation and atmosphere production for excellent consumers group.

A Study about the Mediating Effects of Website Attitude and Trust in Continuously using the Website (웹사이트의 계속적 이용에 있어 신뢰와 태도의 매개효과 연구)

  • Lee Kook-Yong;Hyung Sung-Woo;Park Kyung-Soo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.30 no.2
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    • pp.81-104
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    • 2005
  • In the past days, most of studies about users' behavior in online environments have been mainly focused on the adoption of website and internet shopping or shopping mall. But the generic model of website usage behavior has not been made and the leading theory of website usage behavior has not been existed. The purpose of this study consists of two parts: (1) to find the determinant variables of the website users' continuous using Intention in a certain website, (2) to examine the relative influences of the variables influencing the users' behavior in online environments. The framework of this study is based on the combination of some theories - Davis(1989)'s TAM, Fishbein(1975)'s TRA, Hoffman et al.(1997), Schneiderman(2000), Yoon(2002), Lee and Turban(2001), Sultan et al.(2002), Shankar et al.(2002a, 2002b), McKnight et al.(2002), Chen and Dhillon(2003), Heijden(2003) and so on. Major findings of this research are summarized as fellows: First, determinant of website continuous using intention was affected by 1) the-attitude and 2) the trust of the website except of perceived usefulness. Second, the website attitude was affected by the perceived usefulness, design, experience, reputation. But perceived ease of use did not affect the website attitude. Third, the website trust was affected by the perceived usefulness, perceived ease of use, design, experience of website. But the reputation of website did not determine the trust of Website in this research model.

A Study on Vendor Managed Inventory to Apply Technology Acceptance Model (기술수용이론을 적용한 공급자 재고관리 의도에 관한 연구)

  • Yang, Jong-Gon;Kang, Kyong-Su;Yu, Yung-Mok
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.2
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    • pp.45-57
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    • 2016
  • The purpose of this study applies Technology Acceptance Model(TAM) to better understand the role of antecedents leading to intention of VMI use. The findings are as follows. First, the model that applied VMI, a SCM information technology, to TAM is appropriate for measuring and analyzing the acceptance intention of organizational members, VMI users. Second, higher satisfaction in VMI system factors led to a greater level of perceived usefulness and perceived ease of use of VMI. Third, higher satisfaction in VMI cooperation factors led to a greater level of perceived ease of use of VMI. Fourth, the perceived ease of use of VMI had an impact on the perceived usefulness of VMI, similar to the findings of other studies. Fifth, the perceived ease of use of VMI had a positive impact on intention of the continuous VMI use.

Effects on the continuous use intention of AI-based voice assistant services: Focusing on the interaction between trust in AI and privacy concerns (인공지능 기반 음성비서 서비스의 지속이용 의도에 미치는 영향: 인공지능에 대한 신뢰와 프라이버시 염려의 상호작용을 중심으로)

  • Jang, Changki;Heo, Deokwon;Sung, WookJoon
    • Informatization Policy
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    • v.30 no.2
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    • pp.22-45
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    • 2023
  • In research on the use of AI-based voice assistant services, problems related to the user's trust and privacy protection arising from the experience of service use are constantly being raised. The purpose of this study was to investigate empirically the effects of individual trust in AI and online privacy concerns on the continued use of AI-based voice assistants, specifically the impact of their interaction. In this study, question items were constructed based on previous studies, with an online survey conducted among 405 respondents. The effect of the user's trust in AI and privacy concerns on the adoption and continuous use intention of AI-based voice assistant services was analyzed using the Heckman selection model. As the main findings of the study, first, AI-based voice assistant service usage behavior was positively influenced by factors that promote technology acceptance, such as perceived usefulness, perceived ease of use, and social influence. Second, trust in AI had no statistically significant effect on AI-based voice assistant service usage behavior but had a positive effect on continuous use intention. Third, the privacy concern level was confirmed to have the effect of suppressing continuous use intention through interaction with trust in AI. These research results suggest the need to strengthen user experience through user opinion collection and action to improve trust in technology and alleviate users' concerns about privacy as governance for realizing digital government. When introducing artificial intelligence-based policy services, it is necessary to disclose transparently the scope of application of artificial intelligence technology through a public deliberation process, and the development of a system that can track and evaluate privacy issues ex-post and an algorithm that considers privacy protection is required.