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http://dx.doi.org/10.14400/JDC.2020.18.5.441

A Study on the Integration Model of Continuous Intention to Collect K-POP Records Using SNS  

Kim, Geon (Graduate School of Archives and Records Management, Jeonbuk National University)
Yun, Sung-uk (Institute of Culture Convergence Archiving, Jeonbuk National University)
Kim, Hyun-Tae (Department of French & African Studies, Jeonbuk National University)
Publication Information
Journal of Digital Convergence / v.18, no.5, 2020 , pp. 441-453 More about this Journal
Abstract
This study conducted a questionnaire survey on SNS users who are conducting K-POP record collection activities using SNS and verified factors affecting the intention to continue K-POP record collection activities. The main methods of analysis were exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 program and AMOS 21.0 program. The results are summarized as follows. First, compatibility for K-POP record collection activities through SNS has a positive effect on perceived usefulness, and observability also has a positive effect on perceived usefulness and perceived ease of use. Second, perceived ease of use for K-POP records collection using SNS has a positive effect on perceived usefulness. Third, perceived usefulness and perceived ease of use for K-POP records collection using SNS have a positive effect on continuous intention of K-POP records collection activity through SNS. As a result of this study, it suggests that the intention to continue the collection activities of K-POP records using SNS can be explained through the integration of innovation diffusion theory and technology acceptance model.
Keywords
K-POP; Records collection activity; Innovation diffusion theory; Technology acceptance model; Intention;
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