Influence of Characteristics of Performance Video Content on WOM Effect through Trust and Satisfaction (공연 영상콘텐츠 특성이 신뢰와 만족을 통해 구전효과에 미치는 영향)
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- The Journal of the Institute of Internet, Broadcasting and Communication
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- v.19 no.4
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- pp.129-137
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- 2019