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http://dx.doi.org/10.5392/JKCA.2022.22.08.297

Influences of Coffee Education Service Quality on Educational Satisfaction, Intention to Recommend, and Job Preparatory Behavior : Focusing on Job Searchers in the Tourism and Hospitality Industry  

Shin, Dong-Jin (호남대학교 호텔경영학과)
Publication Information
The Journal of the Korea Contents Association / v.22, no.8, 2022 , pp. 297-306 More about this Journal
Abstract
This study aims to verify the influence of coffee education service quality recognized by trainees wishing to get a job at coffee-related companies on job preparation behavior through education satisfaction and recommendation intention. In order to achieve the research purpose, this study posited five research hypotheses based on relative literature and also established a research model with the five hypotheses. This study shows the following research results. First, the study found that coffee education service quality had a positive and significant impact on education satisfaction. Second, the study found that educational satisfaction had a positive and significant impact on recommendation intention. Third, the study found that educational satisfaction had a positive and significant impact on job preparation behavior. Fourth, the study found that education satisfaction had a positive and significant impact on the effect of coffee education service quality on recommendation intention. Fifth, the study found that education satisfaction had a positive and significant impact on the effect of coffee education service quality on employment recommendation intention. Such findings of this study imply practical suggestions that the characteristics of a wide range of trainees in the study of coffee education service quality and satisfaction, and provide practical suggestions to help improve the future direction of education services and competitiveness of coffee education institutions.
Keywords
Coffee Education Service Quality; Educational Satisfaction; Recommendation Intention; Job Preparation Behavior;
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Times Cited By KSCI : 4  (Citation Analysis)
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