• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.328-338
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• 2022

This study aims to identify the influential relationship between the characteristics of tourism information of the MZ generation's SNS content, tourist destination reputation, and intentions of traveling behavior with a focus on Jeju Province. To achieve the purpose of this research, this study was conducted on 270 tourists who had recently traveled to Jeju Island after being exposed to characteristic tourism information on SNS within the last year among the MZ generation through a commissioned survey company. A total of 270 results were collected and used for empirical analysis. The results of the research are as follows. First, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the reputation of the tourist destination. Second, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the intentions of traveling behavior. Third, it was found that the tourist destination reputation has a positive (+) effect on the intentions of traveling behavior. This study discussed the future tourist destination reputation formation and future behavioral decision process of the MZ generation tourists who are constantly seeking tourist destinations. In addition, the theoretical implications presented in this study were discussed.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1049-1054
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• 2009

Jeju Special Self-governing Province continues to try to attract tourists on the basis of an active investment in the tourist industry. But most of the researches and studies on Jeju Tourism were made on a viewpoint of hardware. Therefore, the researches and studies which are related to 'the inclination of tourists who visit Jeju Island', 'the tourist satisfaction by a selection of tourist destination' and 'tourists' activities after the visit to Jeju Island' are insufficient. Accordingly, this study will support a basic datum needed for formulating a policy of Jeju tourism by closely examining the related influences among the Jeju tourists' inclination, their satisfaction and their activities after a tour of Jeju.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.328-333
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• 2008

지역에 밀착한 관광이 추진되면서, 관광레크레이션지역의 개발 및 관리운영에 있어서는 시민참여에 의한 자원 및 지역만들기가 상당히 중요한 이슈로 떠오르고 있다. 그러나 국내에서는 이러한 시민참여 활동의 역사가 짧고, 특히 관광과 관련해서는 아직 시민참여 활동이 본격화 되고 있지 못해, 그의 구체적인 활동범위 및 방향 등이 정리되지 못한 상태에 있다. 본 연구는 관광레크레이션지역에 있어서 시민참여의 활동범위와 그 추진방향에 대한 틀을 마련하기 위한 기초연구로서, 일본국영공원을 대상으로, 관광레크레이션지역에서의 시민참여 활동의 실태와 그 특성을 분석한 것이다. 연구결과 국영공원의 시민참여 활동은 테마 자원과 시설을 중심으로 매우 세분화되고 있고, 그 범위는 단순한 안내 및 관리가능을 넘어 연구회 및 학습회 등을 통해 보다 조직적, 능동적으로 참여함으로서 개발계획과 평가단계까지 그 영역이 확대되고 있는 것으로 나타난다. 또한 이들의 활동은 대상지 내에 국한되지 않고, 역 외의 유관단체와 연계해 하나의 교류네트워크의 축을 형성함으로써 자원자체의 활성화에도 크게 기여하는 것으로 나타난다.

• International Journal of Contents
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• v.18 no.1
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• pp.85-97
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• 2022

Students' perceptions of generosity and fairness in lecture evaluation and grades, communication with professors, and self-fidelity and satisfaction during the COVID-19 situation were statistically analyzed by surveying students at M university in Daejeon. These data were analyzed in the context of parameters that might impact online class lecture evaluations, namely gender and school year. Descriptive analysis shows students' perceptions of online lectures are significantly high. As for differences by gender and school year, the t-test results indicate female students generally have better perceptions of online classes than male students. However, there is no statistical difference between male and female students regarding the generosity of lecture evaluation. Also, ANOVA test results show that as the school year increases, the general perceptions for online classes become negative. However, there is no statistical difference by school year regarding the generosity of lecture evaluation. Regression analysis shows that the "perceptual generosity of grades" most significantly influenced the "perceptual generosity of lecture evaluation."

• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.317-323
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• 2019

Amid the recent growing social demand for wellness culture and healing tourism, I, through a literature survey and case study, reviewed the conditions of healing tourism in Gangwon-do as a destination of healing tourism, and examined the development project of Gangwon-do type healing tourism and commercialization of the wellness perspective. According to the survey, it was found that the Yeongdong area in Gangwon Province had excellent healing-based conditions in virtue of abundant natural resources, but it was found that it was necessary for local governments to cooperate in order to prevent overlapping investments and create synergy effects by connecting with one another as development contents or business items of healing tourism projects overlap or remain in the planning stage. In the case of Goseong-gun, which was reviewed as the main site, it has high potential as a silver-healing tour and if the County seeks a wellness merchandising strategy for each healing tourism target based on a therapy program linked with local specialized resources, and effectively links and specializes regional strengths in Gangwon-do's Yeongdong region, it is expected to become a regional success story of operating the development of the local tourism for silver and health-oriented tourists.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.230-243
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• 2020

The purpose of this study is to identify the effect of package tour motivation(harmony, amusement, and convenience) on satisfaction through its attitude and perceived value(emotional value and functional value). This study was conducted an empirical analysis of 297 people aged 19 years or older who experienced package tours. The results of the study are as follows. Firstly, all of the sub-factor like tourism motivation -amusement, convenience- had a positive influence on the attitude. but the harmony which is one of the sub-factor of tourism motivation did not have any influence on the attitude. Secondly, harmony, a sub-factor of tourism motivation, did not positively affect the perceived value sub-factor of emotional value. Thirdly, the character of attitude had a positive effect on satisfaction. Finally, both emotional and functional value factors, a sub-factor of perceived value, were found to have a positive effect on satisfaction. Through these research results, the competitiveness of package tours should be secured and expanded to research on efficient marketing strategies so that package tours can be activated.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.364-368
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• 2006

Recently the Northeast Asia region, which includes Korea, China and Japan, has become one of the top three regions for trade and, therefore, is being recognized as a new hub for the global economy. Meanwhile, tourism not only improves the economy, but also enhances mutual understanding through interchange and has cultural functions such as that of the sharing of human values for a bright future. In addition, the promotion of the tourism industry will not only ensure Korea of becoming a hub for the Northeast Asia economy, but it can be a win-win plan that contributes in forming a future Northeast Asian community achieved through peace and prosperity based on the social and cultural connections within the region. Taking the above into consideration, there is a need to carefully scrutinize the status of tourism in Northeast Asia for the management of the future of Korea.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.176-182
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• 2007

The natural treasure is not only a product of nature and but also a heritage we need to protect. Among natural treasures, because an animal and a plant have lives, one of them are sure to be disappeared. The natural treasure, Sok-ri mountain's Jungyeepoomsong is unique. It is the only alive tree which secure a government position. Currently the Jungyeepoomsong gets into difficulty because of natural disasters and insect attacks. In addition, it is in a critical condition of dying old since the age of the tree is over 600 years. The purpose of this paper is to investigate plans for tourism resources of the Jungyeepoomsong. Because the Jungyeepoomsong is a rare variety, it can be commercialized as a plant resource. Also, it can be used as the method of creating income for local residents. To achieve research objective, this paper proposes the plans of a lineage certification using a genetic analysis technology, a genealogical table control system utilizing purebred preservation and storytelling, a database construction between producers, sellers, and owners, a tourism event, a method of building Jungyeepoomsong's brand and preserving its value.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.81-88
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• 2007

Having been speed development of information delivery using the mobile phone, it is generalization. The Mobile has one of the importance for their information searcher as tool. It is widely recognized that tourism information can be defined as useful and reliable reference which significantly influence the traveler' decision-making. This paper presents pioneer and ongoing study of the method for the pinpionting mobile tourism information system with RTLS, 2D Barcode and mobile phone itself. And, this paper relief that benefit and influence of TCO a view on the business administration points.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.347-354
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• 2010

Rapidly increasing aged population provides an ample market opportunity for the Korean travel industry, and from national policy perspective, it poses an fortified demands for welfare tourism. In the fierce competition, this emerging market can serve as a lucrative target market for tourism & travel industry in Korea. In addition, using tourism for the aged as a social welfare policy can be a potentially viable means to mitigate the increase social pressure due to rapid population aging. This rationale is based on the assumption that tourism contributes to higher level of perceived life satisfaction compared to other leisure activities among the aged. In this study, using empirical data collected from 185 respondents aged 55 and above in Cheong Ju area, the effect of demographic factors and trip-related behaviors on life satisfaction was tested. The results indicate that economic and health conditions affect life satisfaction positively, while trip-related behaviors did not exert any significant effect on life satisfaction. In light of the results, practical implications for marketing and policy-making were presented in detail.