Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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The Commercialization Ways of Wellness Tourism and the Problems of Healing Tourism in Gangwon Province Model

강원도형 치유관광의 과제 및 웰니스 상품화 방안

  • Kim, Sang-Yoon (Department of Tourism Management, Kyungdong University)
  • 김상윤 (경동대학교 관광경영학과)
  • Received : 2019.05.29
  • Accepted : 2019.07.20
  • Published : 2019.07.28
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Abstract

Amid the recent growing social demand for wellness culture and healing tourism, I, through a literature survey and case study, reviewed the conditions of healing tourism in Gangwon-do as a destination of healing tourism, and examined the development project of Gangwon-do type healing tourism and commercialization of the wellness perspective. According to the survey, it was found that the Yeongdong area in Gangwon Province had excellent healing-based conditions in virtue of abundant natural resources, but it was found that it was necessary for local governments to cooperate in order to prevent overlapping investments and create synergy effects by connecting with one another as development contents or business items of healing tourism projects overlap or remain in the planning stage. In the case of Goseong-gun, which was reviewed as the main site, it has high potential as a silver-healing tour and if the County seeks a wellness merchandising strategy for each healing tourism target based on a therapy program linked with local specialized resources, and effectively links and specializes regional strengths in Gangwon-do's Yeongdong region, it is expected to become a regional success story of operating the development of the local tourism for silver and health-oriented tourists.

최근 웰니스 문화 및 치유관광에 대한 사회적 수요가 증대되고 있는 가운데 문헌조사 및 사례연구를 통해 치유관광 목적지로서 강원도의 치유관광 여건을 검토하고, 강원도형 치유관광의 발전 과제 및 웰니스 관점의 상품화 방안을 고찰하였다. 조사 결과, 강원 영동권은 자연적 자원을 기반으로 한 우수한 치유기반 여건을 지니고 있는 것으로 파악되었으나, 지자체 간에 치유관광사업의 개발 컨텐츠나 사업 아이템이 중복되거나 계획단계에 머무르고 있어 중복투자를 방지하고 서로 연계하여 시너지 효과를 창출할 수 있도록 유기적인 협력이 요구되는 것으로 조사되었다. 주 사례지로 검토한 고성군의 경우, 실버치유관광으로서의 잠재력이 높은 것으로 분석되었으며, 지역의 특화된 자원과 연계한 테라피 프로그램을 중심으로 치유관광 대상별 웰니스 상품화 전략을 모색하고 강원 영동권의 지역별 강점을 효과적으로 연계 특화시켜 나간다면 실버 및 건강지향형 관광객을 타겟으로 하는 웰니스 관광상품 개발 운영의 지역적 성공 사례로 자리매김 할 수 있을 것으로 기대된다.

Keywords

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Fig. 1. Korea Healing Tourism Area

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Fig. 2. Model of Healing Tourism Therapy Village in Goseong County

Table 1. Current Status of Healing Tourism in Yeongdong Area, Gangwon Province

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Table 2. Analysis of Healing Tourism SWOT in Goseong County, Gangwon Province

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Table 3. Ocean Wellness(Thalassothérapie) Related Facilities and Features in Japan

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Table 4. Strategies for Wellness Commercialization of Healing Tourism in Yeongdong, Gangwon Province(Example of Goseong County)

OHHGBW_2019_v10n7_317_t0004.png 이미지

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