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http://dx.doi.org/10.15207/JKCS.2019.10.7.317

The Commercialization Ways of Wellness Tourism and the Problems of Healing Tourism in Gangwon Province Model  

Kim, Sang-Yoon (Department of Tourism Management, Kyungdong University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.7, 2019 , pp. 317-323 More about this Journal
Abstract
Amid the recent growing social demand for wellness culture and healing tourism, I, through a literature survey and case study, reviewed the conditions of healing tourism in Gangwon-do as a destination of healing tourism, and examined the development project of Gangwon-do type healing tourism and commercialization of the wellness perspective. According to the survey, it was found that the Yeongdong area in Gangwon Province had excellent healing-based conditions in virtue of abundant natural resources, but it was found that it was necessary for local governments to cooperate in order to prevent overlapping investments and create synergy effects by connecting with one another as development contents or business items of healing tourism projects overlap or remain in the planning stage. In the case of Goseong-gun, which was reviewed as the main site, it has high potential as a silver-healing tour and if the County seeks a wellness merchandising strategy for each healing tourism target based on a therapy program linked with local specialized resources, and effectively links and specializes regional strengths in Gangwon-do's Yeongdong region, it is expected to become a regional success story of operating the development of the local tourism for silver and health-oriented tourists.
Keywords
Healing tourism; Wellness; Wellness tourism; Forest healing; Ocean wellness; Medical spa;
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