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An Empirical Study of Influencing Factors of the Purchase Intention to the Internet Shopping Mall in Gangwon Region (강원지역 인터넷쇼핑몰의 구매의도 영향요인 분석)

  • Park, Young-Ki
    • International Commerce and Information Review
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    • v.11 no.1
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    • pp.177-197
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    • 2009
  • In this study we presented the plans to activate the Internet Shopping Mall for GWmart under its present situation recording a rapid growth in sales and recognized as a local new distribution channel since its early stage, using the analysis that affects the purchases of consumers. On studying the reliance of a shopping mall, only the shopping mall image and the efficiency in providing information are significant. Regarding the concentration on the shopping site by shoppers, what becomes significant are the efficiency in providing information and the convenience in searching for products, which is one of the important factors in increasing sales, does not affect the reliance of a shopping mall and the concentration on the shopping site by shoppers. Therefore, this finding suggests that it is not easy to access the internet shopping mall when consumers go shopping for certain products. Because of this, it is necessary to change the design and structure of internet shopping mall to focus on the consumers. Moreover, this study showed that the efficiency in providing information to customers and the image of the shopping mall do not affect the consumers' intention to purchase, which means that shopping mall lacks in its information service and the management of its structure. To address this, it is required to advance the User Interface and contents of internet shopping mall.

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The Factors Influencing on the Loyalty of Self-Media (개인미디어의 충성도에 영향을 미치는 요인)

  • Nie, Yan-Ting;Kim, In-Jai
    • The Journal of Information Systems
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    • v.27 no.3
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    • pp.103-121
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    • 2018
  • Purpose As web 2.0 has taken root in the Internet environment, people began to create specific values to produce and disseminate contents on their own. In order to emphasize the personalized media attributes, the concept of self media was derived. In this paradigm shift, self media has emerged that succeeded in commercializing themselves in social media. Taking advantage of the influence of self media will have a tremendous positive impact on management activities such as marketing strategy, brand promotion, customer retention, and profit growth. This study examines the factors affecting the loyalty of self media in Korea and China because the studies in the area of selfmedia is not enough. Design/methodology/approach This study analyzed what factors influenced the loyalty of self-media in terms of Korea-China comparison. The research model was proposed on the basis of previous research papers. Content value, interactivity, ease of access, self-congruity, sympathy, and reputation were used as independent variables. Trust and satisfaction are used as mediating variables, nationality as moderator variables, and loyalty to self-media as a dependent variable. Results As a result, it was found that all independent variables directly influence the loyalty of self-media except interactivity, and interactivity indirectly influence loyalty through trust and satisfaction. There was a moderating effect of nationality between satisfaction and loyalty, but was not a moderating effect between trust and loyalty.

The Avata Construction System for Image Lossless Scaling (이미지 손실없는 확대/축소가 가능한 아바타 생성 시스템)

  • 김원중;장미화
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.6 no.2
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    • pp.181-189
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    • 2002
  • In this paper, we designed and implemented Avata construction system using XML(extensible Markup Language) and SVG(Scalable Vector Graphic). The Web character created with Avata(or Web character) construction system are displayed in same (on without damage of image, regardless terminal type and user can modify and change image easily in form that want. Compare with existing Web character system, the Reusability of web character part element Is increased greatly with Avata construction system of this paper. Because SVG is described by text, graphic retrieval is convenient, and applications can use easily SVG document. Also, SVG can create web graphic document dynamically with database because can access easily in all graphic primitives of line, Polygon, text, image etc. As well as web character using study finding, we may develop usable technology to some contents on World Wide Web.

Study on the Development of Online Credit Consumer Education Programs for Teenage Consumers: A Comparison of Korean & Japanese Teenage Consumers (청소년소비자의 온라인 신용소비자교육 활성화 및 프로그램 개발을 위한 기초 연구: 한.일 청소년소비자의 비교 분석)

  • Kim, Si-Wuel
    • Journal of Families and Better Life
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    • v.25 no.3 s.87
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    • pp.169-185
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    • 2007
  • The purpose of this research is to analyze Korean and Japanese junior high school and high schools students to inquire into the attitudes these students have towards credit, the importance of credit related education, and the necessity of education on online credit. This will provide an insight into the problems associated with teenage credit related consumer education, and allow a solution to be brought up. The results of the research and the proposal are as follows. First, younger Korean teenagers are more passive in consumption than the same age group in Japan. Second, for Korean teenagers, the amount of allowance and savings were an important factor in the attitude towards credit. In Japan there was a discrepancy between gender groups in the attitude towards credit. Third, personal education sessions for teenagers and follow up is necessary. Fourth, since the current teenage population have been familiar with the internet all their lives, credit education should utilize this medium as a tool. Fifth, when looking into the requests Korean and Japanese young teenagers made on credit web sites, the contents and quality of information is more important than the outlook of the site itself. Sixth, there is a need to provide teenagers, who are accustomed to visual data, information, an experience opportunity, and access to related web sites.

A Case Study on the Usage of Mobile Banking Service (농협의 모바일 뱅킹 서비스 사례)

  • Kim, Byung-Gon
    • Proceedings of the Korea Database Society Conference
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    • 2010.06a
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    • pp.249-264
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    • 2010
  • Mobile banking is a subset of electronic banking which underlies not only the determinants of the banking business but also the special conditions of mobile commerce. Nowadays wireless networks are being evolved and diversified. In this situation The wireless e-commerce is in the limelight on new profits of Carriers. Because of this situation, the importance of mobile billing service is being emphasized. This paper searches the definition and service types of mobile banking, and suggests status and prospects of domestic mobile banking. We suggest the basic direction, the stage of development and functions of services by analyzing the cases of Nonghyup's. Finally we derive the critical factors from those and suggest the effect of introduction and the direction of development. From the customer perspective, mobile banking has many strengths. For example, it allows that all customers access banking service at anytime, anywhere more easily than telephone banking or pc banking. And it reduces the time and the effort for using the service. It enables the company to make a business against global customers. On the other hand, from the company perspective, it has a lot of potential that affect market share and reduce the costs of human and material resources which used to operate and support branches. However, it needs many efforts to reach at the stage of completion. And We will have to solve the problems that develop many contents, expend the range of services and raise the service convenience.

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Performance Monitoring Study of Unglazed Transpired Solar Air Heating Module (무창 기공형 태양열 공기 난방 모듈 성능 모니터링 연구)

  • Kang, Eun-Chul;Hyun, Myung-Taek;Lee, Euy-Joon
    • Journal of the Korean Solar Energy Society
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    • v.22 no.1
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    • pp.67-72
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    • 2002
  • Solar Air Systems (SAS) have unique advantages for space heating and tempering ventilation air. Air, unlike water, needs no protection against freezing nor are leaks damaging to the building structure or its contents. In contrast to glazed collector, unglazed steel solar collector may have higher efficiencies over glazed flat collector due to the absence of the glass. Therefore, the monitoring of SAS is so important to evaluate actual performance of SAS for right applications. This study is to provide a testing method with a movable test cell developed in KIER to evaluate the thermal performance of SAS based on international standard method ASHRAE 93-86, "Method of Testing to Determine the Thermal Performance of Solar Collectors". The monitoring tool used advanced technique LabVIEW 6i with portable notebook computer. Sample results have been obtained to access the performance of a reference and a target SAS module. The process and tool introduced here could be used to provide a performance verification data for future implementation study applications.

Client level QoS/SLA Management using UML and Ontology (UML과 온톨로지를 이용한 고객 등급 QoS/SLA 관리)

  • Ha, Yan
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.2
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    • pp.243-248
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    • 2011
  • According to increasing of accessing multimedia stream contents, Web services have become popular. However, these Web services are not supported with the same quality to Web clients who frequently access multimedia services. This paper proposes ontological technique to apply client level Quality of Service(QoS) that provides two different levels to serve Web service with proper quality by contribution value. And, it describes with UML(Unified Modeling Language) how to relate QoS and SLA(Service Level Agreement). Main contribution of this paper is to support client level QoS and SLA and to use Ontology for it. Therefore, this work uses an ontology-based approach to organize QoS and SLA, enabling semantic classification of all Web services based on domains and QoS and SLA attributes.

Applying the Identical Content to Various Types of Mobile Devices Using the Image Map Method (이미지 맵 방법을 이용한 다양한 모바일 단말기에서의 동일한 컨텐츠 적용)

  • Zhao, Mei-Hua;Seo, Chang-Woo;Ko, Hee-Ae;Lim, Young-Hwan
    • Journal of Internet Computing and Services
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    • v.11 no.2
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    • pp.173-184
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    • 2010
  • The advancement of ubiquitous networks facilitates and increases access to the Internet via mobile devices, which offers the advantages of enhanced mobility and accessibility. While Mobile Internet is largely free of temporal and spatial restrictions, producing content for mobile websites is a challenging work due to the existence of multiple device types and markup languages. This paper proposes a technique that makes use of image maps to improve the visual consistency of mobile web content displayed on a variety of mobile devices. The proposed image map method captures several objects comprising the webpage into a single image, and provides the image in Mobile Web services. Mobile devices employing the proposed method can reorganize webpages with multiple objects more easily and obtain the visually identical content on their screen.

Analysis of the Contents and Characteristics in DDC Ed. 21 (DDC 21판의 개정내용과 그 특성분석)

  • Nam Tae-Woo
    • Journal of the Korean Society for Library and Information Science
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    • v.30 no.4
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    • pp.85-104
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    • 1996
  • The purpose of this study is to analyze the edition of 21 of the Dewey Decimal Classificatin. Edition 21 includes major revisions of three schedules : 350-354 Public administration, 370 Education, and 560-590 Life sciences. The aim of Edition 21 was user convenience, Regularization, Faceting, Terminology, International needs and Cooperative development and Changes in the database. The Dewey Decimal Classification is preparing for the future in a number of ways. Editorial work is supported by a UNIX-based system and access to online bibliographic databases. Two edition of Electronic Dewey have been published and a Windows version have been published.

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Microstructures and Hardness of DISK Laser Welds in Al-Si Coated Boron Steel and Zn Coated DP Steel (Al-Si Coated Boron Steel과 Zn Coated DP Steel 이종금속의 DISK Laser 용접부 미세조직과 경도)

  • An, Yong-Gyu;Kang, Chung-Yun;Kim, Young-Su;Kim, Cheol-Hee;Han, Tae-Kyo
    • Journal of Welding and Joining
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    • v.29 no.1
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    • pp.90-98
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    • 2011
  • Al-Si coated Boron steel and Zn coated DP steel were welded using DISK laser and the microstructure and hardness of the weld were investigated. Full penetration was obtained, when the welding speed was lower than 4m/min. In the specimen welded with laser power of 3 kW and welding speed of 2 m/min, the hardness was the highest in the heat affect zone in the boron steel (HAZ-B) and that of the heat affect zone in the DP steel (HAZ-D) was lower than HAZ-B. The hardness of fusion zone was in between those of HAZ-B and HAZ-D. The decreased hardness from each HAZ to base metal(BM) could be explained that ferrite contents increases when access to the BM. The variation of hardness in the welds could be explained by the difference of microstructure, that is, full martensite in HAZ-B, mixture of martensite and bainite in the fusion zone, and the mixture of martensite, ferrite and bainite in HAZ-D.