1 |
Washburn, J. H. and Plank, R. E., "Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale", Journal of Marketing Theory and Practice, Vol 10, No. 1, 2002, pp. 106-121.
|
2 |
Yoo, B., Donthu, N. and Lee, S., "An Examination of Selected Marketing Mix Elements and Brand Equity", Journal of the Academy of Marketing Science, Vol. 28, No. 2, 2000, pp. 195-211.
DOI
|
3 |
Zhang, S. L. and Liu, G., "Empirical Study of the Factors Influencing Customer Confidence in Salesperson", Journal of UESTC (Social Science Edition), Vol. 15, No. 1, 2013, pp. 60-65.
|
4 |
Zucker, L. G., "Production of Trust: Institutional Sources of Economic Structure", Research in Organizational Behavior, Vol.8, 1986, pp. 53-111.
|
5 |
Kressmann, F., Sirgy, M. J., Herrmannc, A., Huber, F., Huber, S. and Lee, D. J., "Direct and indirect effects of selfimage congruence on brand loyalty", Journal of Business Research, Vol 59, No. 9, 2006, pp. 955-964.
DOI
|
6 |
Kim, C. M., Kim, J., Kim, H. and Ryu, H., "Information Quality for Mobile Internet Services: A Theoretical Model with Empirical Validation", Journal Electronic Markets, Vol. 12, No.1, 2002, pp. 38-46.
|
7 |
Lam, S. Y., Shankar, V., Erramilli, M. K., and Murthy, B., "Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a Businessto=Business Service Context", Journal of the Academy of Marketing Science, Vol. 32, No. 3, 2004, pp. 293-311.
DOI
|
8 |
Lin, H. and Wang, Y., "An Examiniation of the Determinants of Customer Loyalty in Mobile Commerce Contexts", Information and Management, Vol. 43, 2006, pp. 271-282.
|
9 |
Liu, C. and Arnett, K. P., "Exploring the factors associated with Web site success in the context of electronic commerce", Information & management, 2000, Vol. 38, pp. 23-33.
|
10 |
Liu, Y. P. and Shrum, L. J., "What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness", Journal of Advertising, Vol. 31, No. 4, 2002, pp. 53-64.
|
11 |
Liu, Y. P., "Developing a Scale to Measure the Interactivity of Web Sites", Journal of Advertising Research, Vol. 43, No.2, 2003, pp. 207-216.
DOI
|
12 |
Lee, M. K. O. and Turban, E., "A Trust Model for Consumer Internet Shopping", International Journal of Electronic Commerce, Vol. 6, No. 1, 2001, pp. 75-91.
|
13 |
Mayer, R. C., Davis, J. H. and Schoorman, F. D., "An Integrative Model of Organizational Trust", Academy of Management Review, Vol.20, No.3, 1995, pp. 709-734.
DOI
|
14 |
Oliver, R. L., "A Cognitive Model for the Antecedent and Consequences of Satisfaction", Journal of Marketing Research, Vol. 17, 1980, pp. 460-469.
|
15 |
Aaker, D. A., "Measuring Brand Equity Across Products and Markets", California Management Review, Vol. 38, No. 3, 1996, pp. 102-120 .
DOI
|
16 |
Oliver, R. L., Satisfaction: A Behavioral Perspective on the Consumer, McGraw-Hill, International Editions, 1997.
|
17 |
Reichheld, F. F. and Schefter, P., "E-loyalty: your secret weapon on the web", Harvard Business Review, 2000.
|
18 |
Schurr, P. H. and Ozanne, J. L., "Influences on Exchange Process : Buyers Preconceptions of a Sellers Trustworthiness and Bargaining Toughness", Journal of Consumer Research, Vol. 11, 1985, pp. 939-957.
|
19 |
Babin, B. J. and Griffin, M., "The Nature of Satisfaction: An Updated Examination and Analysis," Journal of Business Research, 41, 1998, pp. 127-136.
|
20 |
Barnes, S. J. and Vidgen, R. T., "An Integrative Approach to the Assessment of E-Commerce Quality", Journal of Electronic Commerce Research, VOL. 3, NO. 3, 2002, pp. 114-127.
|
21 |
Dick, A. S. and Basu, K. "Consumer Loyalty: Toward an Integrated Conceptual Framework," Journal of the Academy of Marketing Science, 22(2), 1994, pp. 99-113.
DOI
|
22 |
Bhattacherjee, A., "Understanding Information Systems Continuance: An Expectation-Confirmation Model", MIS Quarterly, Vol. 25, No. 3, 2001, pp. 351-370.
DOI
|
23 |
Bhattacherjee, A. and Premkumar, G., "Understanding Changes in Belief and Attitude Toward Information Technology Usage: A Theoretical Model and Longitudinal Test", MIS Quarterly, Vol. 28, No. 2, 2004, pp. 229-254.
|
24 |
Buzzel, R. and Gale, B., The PIMS Principles, New York: Free Press, 1987.
|
25 |
Czepiel, J. A. and Rosenberg, L. J., "Consumer Satisfaction: Toward an Integrative Framework", Proceedings of the Southern Marketing Association, 1976, pp. 149-171.
|
26 |
Delone, W. H. and McLean, E. R., "Information System Success: The Quest for the Development Variable", Information System Research, Vol. 3, No.1, 1992, pp. 66-95.
|
27 |
Doney, P. M. and Cannon, J. P. "An Examination of the Nature of Trust in Buyer-Seller Relationships", Journal of Marketing, Vol.61, No.2, 1997, pp. 35-51.
DOI
|
28 |
Escalas, J. E. and Stern, B. B., "Sympathy and Empathy: Emotional Responses to Advertising Dramas", Journal of Consumer Research, Vol 29, No. 4, 2003, pp. 566 - 578.
DOI
|
29 |
Ha, L. and James, E. L., "Interactivity reexamined: A baseline analysis of early business web site", Journal of Broadcasting & Electronic Media, Vol. 42, 1998, pp. 457-474.
|
30 |
Howard, J. A. and Sheth, J. N., The Theory of Buyer Behavior, New York, John Wiley & Sons, 1969.
|
31 |
Jarvenpaa, S. L., Tractinsky, N., and Vitale, M., "Consumer Trust in an Internet Store", Information Technology and Management, Vol. 1, 2000, pp. 45-71.
DOI
|
32 |
박성규, 박영봉, "e-점포 속성이 신뢰, 만족 및 충성도에 미치는 영향에 관한 연구", 마케팅과학연구, 제15집 제1호, 2005, pp. 21-39 .
|
33 |
가명호, 정대율, "소셜네트워킹 사이트의 e-고객충성도에 관한 실증연구", 정보시스템연구, 제19권 제2호, 2010, pp. 1-21.
|
34 |
김태중, 황장선, 이문석, "한국형 블로그에 대한 이용자의 지각된 상호작용성 수준이 사이트 태도 및 블로그 이용 정도에 미치는 영향", 한국광고홍보학보, 제8-3호, 2006, pp. 7-36 .
|
35 |
박명호, 조형지, "고객만족 개념의 재정립", Asia Marketing journal, 제1권 제4호, 1999, pp. 126-125.
|
36 |
유성덕, 신광수, 나운봉, "광고메시지 유형에 따른 정서적 반응에 관한 연구: 동감과 공감반응을 중심으로", 한국마케팅 하계학술대회 논문집, 2009.
|
37 |
윤혜정, 안승혜, 이중정, "파워블로그의 신뢰 요인이 제품 및 서비스구매 의도에 미치는 영향", 한국콘텐츠학회, 제12권 제2호, 2010, pp. 411-419.
DOI
|
38 |
이승훈, "'동감'의 조건과 그 구성: 한국사회에 대한 비판적 성찰", 공공사회연구, 제5권 제1호, 2015, pp. 5-35 .
|
39 |
이지형, "브랜드 개성과 브랜드 명성이 고객의 브랜드 동일시, 고객만족 및 고객 충성도에 미치는 영향에 관한 연구-외부고객과 내부고객을 중심으로", 임하대학교 박사학위 논문, 2010.
|
40 |
정철호, 정영수, "인터넷 쇼핑몰의 신뢰 결정요인에 관한 실증연구: 한국․중국 이용자 비교 분석", Journal of Information Technology Applications & Management, 제14권 제2호, 2007, pp. 72-96.
|
41 |
최용길, 박종원, "인터넷 상호작용성이 만족, 신뢰, 그리고 충성도에 미치는 영향에 관한 연구", 인터넷전자상거래, 제7권 제1호, 2007, 87-106.
|
42 |
형연희, "자아일치성이 브랜드충성도에 미치는 영향-스포츠브랜드를 중심으로", 산업경제연구, 제24권 제5호, 2011, pp. 3227-3255.
|
43 |
호우(David Howe), 공감의, 이진경 역, 2013
|
44 |
Aaker, D. A., Building Strong Brands, New York: Free Press, 1996.
|