• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.862-871
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• 2004

This research is ultimately to understand the general behavior of luxury goods consumers and to diversify the consumer groups according to the relationships between their benefit seeking and brand loyalty. The subjects used for the research were 223 female consumers who purchased fashion luxury goods. The data were analyzed by factor analysis and multiple regression. The results showed that there were four factors in benefit seeking of luxury goods; self-improvement, aesthetics, uniqueness and quality. Each of the factors was analyzed in relation to brand loyalty and brand variety seeking motivations. Brand loyalty's factors were continuous brand loyalty, trademark brand loyalty and devoting brand loyalty. Brand variety seeking motivation factors were change/novelty seeking motivation, quality/recommendation, discounted price and unique types of product line. The consumers who were seeking self- improvement were showing trademark brand loyalty rather than continuous or devoting brand loyalty. Meanwhile, the quality benefit seeking customers showed continuous or devoting brand loyalty. The most important motivations in brand variety seeking was change/ novelty seeking. The implications and marketing strategies of the research were discussed.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.197-204
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• 2020

Nowadays, many construction engineering and technology enterprises are evolving to find that prosperity is driven and inspired by an open economy with dynamic markets and fierce multifaceted competition. Besides brand and product uniqueness, the ability to quickly provide customers with quotes are matters of concern. Such a requirement for prompt cost estimation of construction investment projects with the use of a construction price index poses a significant challenge to contractors. This is because the nature of the construction industry is shaped by changes in domestic and foreign economic factors, socio-financial issues, and is under the influence of various micro and macro factors. This paper presents a fuzzy decision-making approach for calculating critical factors that affect the construction price index. A qualitative approach was implemented based on in-depth interviews of experts in the construction industry in Vietnam. A synthetic comparison matrix was calculated using Buckley approach. The CoA approach was applied to defuzzified the fuzzy weights of factors that affect the construction price index. The research results show that the top five critical factors affecting the construction price index in Vietnam are (1) consumer price index, (2) gross domestic product, (3) basic interest rate, (4) foreign exchange rate, and (5) total export and import.

• Journal of the Korean Ceramic Society
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• v.55 no.5
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• pp.419-439
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• 2018

Piezoelectric materials are essential parts of the electronics and electrical equipment used for consumer and industrial applications, such as ultrasonic piezoelectric transducers, sensors, actuators, transformers, and resonators. In this review, the development of piezoelectric materials and the figures of merit for various electromechanical applications are surveyed, focusing on piezoelectric crystals, i.e., the high-performance relaxor-$PbTiO_3$-based perovskite ferroelectric crystals and nonferroelectric high-temperature piezoelectric crystals. The uniqueness of these crystals is discussed with respect to different usages. Finally, the existing challenges and perspective for the piezoelectric crystals are discussed, with an emphasis on the temperature-dependent properties, from cryogenic temperatures up to the ultrahigh-temperature usage range.

• The Research Journal of the Costume Culture
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• v.31 no.6
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• pp.806-823
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• 2023

The aim of this study was to analyze the design characteristics of Chinese fashion designer Feng Chen Wang and interpret their implicit meaning from a neo-deconstruction perspective. A review of domestic and foreign literature, outlined the develop- ment of deconstruction and neo-deconstruction, with neo-deconstruction's aesthetic features termed 'traditional fusion', 'positive playfulness', 'open communication', and 'multiple inclusiveness'. These features informed an analysis of Feng Chen Wang's fashion design. Four key findings emerged. First, 'traditional fusion' combines traditional Chinese colors, items, handicrafts, and patterns with modern design to break down boundaries between past and modern, tradition and fashion. Second, 'positive playfulness' promotes creativity and fun, using bright colors, exaggerated accessories, and playing withthe composition of traditional clothes to create a positive atmosphere. Third, 'open communication' emphasizes design that combines practicality and creati- vity in response to consumer needs, incorporating the thoughts arising from individual experiences and interest in social phenomena. Fourth, 'multiple inclusiveness' breaks down boundaries of sexuality, hierarchy, and body shape, embracing various ideas of beauty and respecting uniqueness through design that are seen as available to all. Using a neo-deconstruction perspective, Feng Chen Wang provides novel product planning ideas for Chinese fashion brands and reflects the values and meaning of modern design pursued by contemporary Chinese designers.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.311-324
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• 2012

This study is to investigate consumer's purchasing behavior by types of retail store and to conduct Importance-Performance Analysis(IPA) to exhort adequate competitive strategy to the traditional market. The results of this study are as follows. First, the result shows that consumer spends more time and less money at the traditional market due to the difficulties of store searching by store arrangement and construction of the market. Second, this study suggest that the traditional market needs to change their competitive strategy in same level with the discount stores, the traditional market can concentrate their capability on specialization and uniqueness of their product to meet the consumer's needs. Third, according to the result on quadrant(concentrate here) of IPA, traditional market is marked on ease of refund, convenience of after service and parking facility, and cleanliness of bathroom while the discount store and the department store are marked on high credibility level and quality of product.

• Journal of Global Scholars of Marketing Science
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• v.20 no.1
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• pp.27-34
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• 2010

During the past 10 years, sales of luxury goods increased significantly to more than US$ 130 billion in 2007. In this industry, more than half of the revenue comes from Asia where the average income has risen significantly, and the demand for luxury products is forecast to grow rapidly. Purchasing luxury brands appears to be an intriguing social phenomenon that is profitable for companies in this region. As a newly developed country, Korea is one of the most attractive luxury markets in Asia. Currently, a total of 120 luxury fashion brands have entered the Korean market, primarily in luxury districts in Seoul where the competition is fierce. The purposes of this study are to: (1) identify antecedents of attitude toward luxury brands, (2) examine the effect of attitudes toward luxury brands on customer equity, (3) determine the impact of attitudes toward luxury brands on customer lifetime value, and (4) investigate the influence of customer equity on customer life time value. Previous studies have examined materialism, social need, experiential need, need for uniqueness, conformity, and fashion involvement as antecedents of attitude toward luxury brands. Richins and Dowson (1992) suggested that that materialism influences consumption behavior relative to quantity of goods purchased. Nueno and Quelch (1998) reported that the ownership of luxury brands conveys information related to the owner's social status, communicates an image of success and prestige, and is a determinant of purchase behavior. Experiential need is recognized as an important aspect of consumption, especially for new products developed to meet consumer demand. Since luxury goods, by definition are relatively scarce, ownership of these types of products may fulfill consumers' need for uniqueness. In this study, value equity, relationship equity, and brand equity are examined as drivers of customer equity. The sample (n = 114) was undergraduate and graduate students at two private women's universities in Seoul, Korea. Data collection was conducted using a self-administered questionnaire survey in March, 2009. Data analysis included descriptive statistics, factor analysis, reliability analysis, and regression analysis using SPSS 15.0 software. Data analysis resulted in a number of conclusions. First, experiential need and fashion involvement positively influence participants' attitude toward luxury brands. Second, attitude toward luxury brands positively influences brand equity, followed by value equity and relationship equity. However, there is no significant relationship between attitude toward luxury brand and customer lifetime value. Finally, relationship equity positively influences customer lifetime value. In conclusion, young consumers are an important potential consumer group that tries different brands to discover the ones most suitable for them. Luxury marketers that use effective marketing strategies to attract and engender loyalty among this potentially lucrative consumer group may increase customer equity and lifetime value.

• Korean Institute of Interior Design Journal
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• v.22 no.2
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• pp.194-202
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• 2013

Commercial spaces are very sensitive in terms of trend and uniqueness, and many elements expressing space coexist together with brilliant ideas aiming to attract consumer attention and even induce sudden desire of purchase. Coexistence in space is expressed in various ways and out of those ways, representation by material is especially apparent. The application of material does not individually influence the expression of space, but the characteristics of multiple materials applied contribute to the distinction of space through mutual communication. This study intends to analyze how conversion is centered to express the distinction of space through materials communicated in space. The detailed study results are as follows. First, the conversion expression method of material resulted as 'Substitution', 'Contrast', 'Assimilation', 'Creation'. These four was divided and analyzed into 'Time', 'Space', 'Genre'. As a result of this analysis, such significances were shown as 'Contrast' in 'Time', 'Substitution' in 'Space', and 'Assimilation' in 'Genre'. Second, the conflict due to heterogeneity by conversion of 'Contrast' in 'Time' through past and current materials appeared to induce interest amongst consumers. Third, within 'Space', 'Substitution' of natural/artificial materials was noticeably applied. This is evaluated as a constructive way of expressing natural forms into artificial forms further intending to provoke attention and stimulate emotion. Fourth, in conversion through 'Assimilation' in 'Genre', rather than using materials only from other areas, synchronizing it by combining architectural materials is an effective method. Such results are thought to be a distinctive design method that draws attention of customers by communicating disparate materials in commercial space. Thus, the study results are expected to be utilized as an elementary resource in designing commercial space with character and high satisfaction.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.722-734
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• 2008

This study focuses on the trend of modern society that places importance on health and happiness. By using gilsang (signs that brings good fortunes) patterns that wishes for fortune and health, the objective of this study is to design a distinct but universal fashion good that is unique to Korea and is used not only as a piece of artwork, but as part of development of new and assorted cultural products that is competitive in the international society. This study was conducted first by studying related documents for the theoretical background. In addition, in order to satisfy consumer demands, a jacquard that can procure international competitiveness was designed and fashion goods fitting to this was planned. Through this, the various possibilities of using the jacquard designs were suggested. The development process of fashion goods using jacquard was divided into 10 stages: theme setting, gilsang pattern setting, sketching, textile plan, design organization, input, simulation process, perforation and sewing, selection of design for the fashion good and goods production. Fashion materials are a very important element in creating variations and uniqueness in the fashion industry. Development of new materials has made the aesthetic and ornamental elements, together with the practical and functional aspects of textiles possible. A major issue today is rising out of the past mass production method of OEM (Original Equipment Manufacturing), and developing various artistic patterns that can be used in mass-produced products and assorted production in small quantities in order to develop specialized fashion goods.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.10
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• pp.1188-1198
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• 2011

This study proposes the use of firework shapes to design fashion accessories in the judgment that they are appropriate for the expression of creative images in consideration of the display of fireworks as a kind of entertainment and a festive symbol. This study promotes the sustainable application of firework shapes to develop the designs of fashion culture items that feature a distinctive personality and uniqueness. In this present study, the proposed fashion accessory design was intended to create an entertaining new atmosphere that uses an Organic Light Emitting Diode (OLED) that draws attention as a futuristic display. In terms of methodology, a literature review of firework shapes and OLED was conducted; in addition, Adobe Illustrator CS2 and Adobe Photoshop CS2 were used to develop six different standard motive designs with formative design elements represented by a variety of firework shapes. Each of the six motifs was further expanded with different color combinations. Rich images are produced with the use of pink, blue, purple, green, yellow, orange, and red, in conjunction with various OLED effects to express the three-dimensional images of fireworks. The motifs are applied to three types of items: bags, bracelets, and necklaces. For the video images, evening and tote bags, pendants, and bangles were used. Shifting images and lights should produce unique images as well as satisfy the consumer desire for entertainment. The Adobe Image Ready software was used to present the motive of fireworks applied to the design of fashion accessories in video images but not in still-cut images due to physical constraints of this paper.

• The Research Journal of the Costume Culture
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• v.7 no.4
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• pp.80-98
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• 1999

The purpose of this study was to examine what consumers virtyally thought about deconstructional method used in fashion and its cloths. For attaining the purpose, earlier studies were reviewed to see what kind of deconstructional methods were used in fashion and its cloth, and questionnaire survey was carried out based on the result. 10 kinds of deconstructional method were surveyed : indeterminate form, lingerie look, layering, unsymmetrical form, seethrough cloth, slash or making a hole, fray, padded cloth, patchworked cloth, and wrinkled cloth. There appeared 6 kinds of image for deconstructional fashion, esthetics, womanliness, youth, elegance, uniqueness, and fashionability. Consumers considered most deconstructional fashion to be unique but unique but lack elegance. However, they didn\`t feel indeterminate form, fray or padded cloth was unique, and one notable thing was that they had an impression wrinkled cloth was graceful. The design assessed to be generally esthetic was lingerie look, laying, seethrough cloth and wrinkled cloth. Those who were older set more esthetic value on layering, seethrough cloth, fray, padded cloth and wrinkled cloth. On the contrary, they didn\`t have a good impression from slash, making a hole or patchworked cloth. As a result of investigating the subjects\` willingness to wear deconstructional design, there was deconstructional design which they might possibly put on, and those who were older found more difficulties in wearing ir. Toward indeterminate and layering fashion, younger people whose age was ranged from 18 to 22 or from 18 to 22 or from 23 to 27 showed particularly better response. Married woman wanted to wear wrinkled cloth, and considered it possible to put on seethrough design more than unmarried women. Rather, younger people were more unwilling to wear seethrough design.