• Journal of Families and Better Life
• /
• v.27 no.6
• /
• pp.95-109
• /
• 2009

This study focused on the development of a scale to measure the ability of consumers to use credit cards. The purposes of this study were to develop a tool which would be able to measure consumer knowledge, consumer skills and consumer attitudes. Data were collected from 313 credit card using consumers and were analyzed by employing a goodness of fit test, principal component analysis & confirmatory factor analysis(Amos 5.0), multiple regression. The results from this study were as follows: 1) Six factors of consumer knowledge(16-items) were identified: damage salvation; credit delinquency; personal credit information; credit provision period; credit & credit card issuance; credit delinquent striking out a record & credit rating. The total variance was 55.86%. 2) Three factors of consumer skills(17-items) were identified: credit delinquency & over-consumption; credit card management; and loss & damage salvation. The total variance was 62.90%. 3) Three factors of consumer attitudes(16-items) were identified: credit delinquency & credit; credit card issuance & use; and credit card management. The total variance was 58.75%.

• Journal of Korean Home Economics Education Association
• /
• v.6 no.2
• /
• pp.161-174
• /
• 1994

In this study, among the cognitive learning models for information process, Taba’s inductive thinking model and Joyce&Weil’s concept attainment model, which help to obtain and study the concepts, can be applied to the ranges of consumer-education. Considering this, a new teaching-paln can be made. Applying the plan to the present teaching environments. I will do the research possibilities of applying the concept-learning teaching-plan to the consumer education. In the method of this research, many books, related to home economics & consumer-education, characters of concept-learning, and concept teaching-learning models, were studied. Also, on the basis of theoretical evidence, the teaching-plan, that apply the concept teaching model, were made. In addition, experimental research was done to find out the possibilities that the plan focusing on concept learning was applied or not. As a result of this study, two points are briefly summarized : 1. The teaching plan using Taba’s and Joyce & Weil’s concept-attainment model was made. 2. Concept-learning in consumer-education didn’t have a great a great influence to the changes of consumer-roles and attitudes, but had a great influence to the effects of consumer concept-knowledge(p<0.01) The effects of consumer-knowledge had much relation to consumer-roles and attitudes. The learners whose grade is higher in attainments of consumer-knowledge, also have a high grade in consumer-roles and attitudes.

• Journal of Fashion Business
• /
• v.22 no.4
• /
• pp.130-144
• /
• 2018

This study aims to examine the future image of the fashion industry according to the level of consumer knowledge and anxiety about the 4th industrial revolution. An online survey was carried out from March 13 to 23, 2018. A total of 698 consumers participated in the survey. The results of the study are as follows. The consumer knowledge level about the 4th industrial revolution was 10.2% for the first recognition, 48.3% for the term recognition, and 41.5% for the content understanding. The level of consumer anxiety about the 4th industrial revolution was 36.5% lower than average and 63.5% higher than the average. An ANOVA was conducted to confirm the anxiety according to the knowledge level of the 4th industrial revolution. The results revealed that consumers with higher knowledge level felt more anxiety than consumers with a lower level of knowledge. Consumer's knowledge level about the 4th industrial revolution did not affect the future image of fashion industry and individual phases of the fashion industry. Consumer's anxiety level about the 4th industrial revolution had a partial influence on the future image of the fashion industry and on each phase of the fashion industry. In the midstream and downstream areas of the fashion industry, significant differences were observed in the future image according to the level of anxiety.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.9_10 s.146
• /
• pp.1329-1339
• /
• 2005

The purpose of this study was to investigate the effect of consumer knowledge and involvement of apparel products on information processing style. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Consumer knowledge significantly influenced information processing styles. Rational processing style was significantly influenced by objective knowledge, while experiential processing style was significantly influenced by subjective knowledge. 2. Involvement was related to the subjective knowledge more than objective knowledge. Consumers who had higher interest, social importance and followed latest fashion trends tended to process information more experientially.

• Journal of Families and Better Life
• /
• v.4 no.1
• /
• pp.95-107
• /
• 1986

This study is mainly concerned with providing a basis for the development of adolescent consumer education. the objective of this study is to investigate the factors related to consumer knowledge, consumer role attitudes and consumer skills. The samples are composed of 1453 adolecent consumer filtered by purposive sampling. The sample includes 3 subgroups from middle and high school students. the statistics used for data analysis are t-test and ANOVA. Results are as follows; (1) Consumer knowledge differs according to the numbers of school years, region , parents' occupation , farther's education level, discretionary expenditure. (2) Consumer role attitudes differ according to consumer's number of school years, gender, region, family income , parents' occupation, father's education level, discretionary expenditure, (3) Consumer skills differ according to gender, region, family income, parents' occupation, father's education, discretionary expenditure, and consumer experience.

• Journal of the Korean Home Economics Association
• /
• v.37 no.8
• /
• pp.55-72
• /
• 1999

The purpose of this study is to identify the levels of informationized life of individual, consumers knowledge and attitudes to informationized society, and the recognition of consumer problems in informationized society, and to investigate the related variables. Data were collected from 693.consumers living in Seoul using the constructed questionnaires by the authors. Frequency, Percentage and Multiple Regression Analysis were applied for the analysis. The level of informationized life of consumers was lower than the mid-point of the scale, the level of the consumers knowledge about informationized society was sightly higher than mid-point of the scale, and the consumer attitudes to informationized society appeared to be positive. The level of the recognition of consumer problems in informationized society was higher than the mid-point of the scale,and was influenced by job, age of consumers, and the level of consumers knowledge about informationized society.

• Journal of Korean Home Economics Education Association
• /
• v.19 no.3
• /
• pp.1-17
• /
• 2007

The purposes of this study are to examine the adolescents' consumer knowledge and consumption behavior and analyze the factors affecting them. The sample of this study is 640 middle school students living in kyunggi province. The data are collected using structured questionnaires and analyzed by the descriptive statistics, t-test, One-way ANOVA and multiple regression analysis. The results of this study are as follows. First, the third grade students and the female students get higher scores in the consumer knowledge compared with the first grade and the male students. Other factors affecting the level of consumer knowledge are occupation of parents, education level of mother, household income and GPA. Second, the consumption behavior of students is moderately resonable and affected by sex and grade of students, education level of mother, household income, and GPA. Third, the adolescent's consumer knowledge affects their consumption behavior. The results of multiple regression analysis show that 4% to 9% of variances of sub categories of the consumption behavior are explained by the level of consumer knowledge. Since the consumer knowledge learned at schools is rarely transferred to the reasonable consumption behavior, the systematic and relevant consumer education considering the development stages of adolescents is required in the future.

• Journal of Korea Trade
• /
• v.23 no.8
• /
• pp.89-109
• /
• 2019

Purpose - We perform an empirical analysis of the effects of global consumer culture positioning (GCCP) in TV advertisements on consumer's brand evaluations (perceived quality, perceived price, and brand prestige) and attitude toward brand. Also, we analyze the moderating roles of consumer characteristics (ethnocentrism and level of product knowledge) in those effects. Design/methodology - This research is based on a survey of 210 randomly-selected university students in Seoul, Korea. The participants in the survey were shown a total of 8 TV advertisements of consumer goods of nondurable goods (fast food and carbonated drinks), and durable goods (sports shoes and digital camera), which included two advertisements for each product where one uses GCCP strategy while another uses LCCP strategy. We estimate the structural model using the AMOS 18.0 computer program. Findings - We find that GCCP has more positive effects on consumers' brand evaluations and attitude toward brand than LCCP in TV advertising. We also find that GCCP has stronger effects on brand evaluation and attitude toward brand in consumers with weak ethnocentrism and in those with a low level of product knowledge. Practical implications - Using GCCP in an advertisement is an effective way of improving consumer's evaluation of the brand and attitude toward the brand mainly when cosmopolitan consumers and consumers with low knowledge levels are segmented as targets. Originality/value - The study contributes to identify how and for what consumer groups' global brand positioning strategies in TV advertisements affect consumers' brand evaluations and their attitudes toward brands.

• Journal of Distribution Science
• /
• v.15 no.1
• /
• pp.51-56
• /
• 2017

Purpose - The study verified the effects of consumers' knowledge perception upon word-of-mouth intention and purchase intention of consumers who were exposed to a lot of information, and examined consumer's behavior from multi-dimensional points of view. Research design, data, and methodology - The study conducted the test of difference between consumer's cognition on importance and satisfaction of HMR product by gap of HMR (Home Meal Replacement) product for IPA analysis. The consumer's reliability and words-of-mouth were measured by the questionnaire method with 4 questions according to Likert 7-point scale. Conversion into z-score removed the difference of variables. Results - The causal relation model for importance, satisfaction and gap, not relying upon multi-dimensional scaling and others, could construct causal relation model to give implications. Difference (d) of the products could lessen consumer's reliability to increase consumer's knowledge perception, word-of-mouth intention, knowledge perception, and purchase intention. Therefore, enterprises should make an effort to lessen consumers' complaint for the products and to elevate consumers' reliability. Enterprises also try to give consumers exact information and to promote purchase intention. Conclusions - Difference (d) of consumers' complaint and/or disappointment decreased consumers' reliability to increase knowledge perception. Enterprises should supply consumers with products according to their requirements to minimize the gap and to give them proper information.

• Knowledge Management Research
• /
• v.18 no.1
• /
• pp.159-176
• /
• 2017

Recently, the popularity of smartphones has led to a dramatic increase in the frequency of use of App(Application) services. LBS (Location-Based Service) App service adopts various methods such as push marketing and useful information by region through providing location-based service based on the location of the consumer. In particular, an enterprise or an App management company can provide necessary information to the consumer through the necessary information among the customer related knowledge information obtained by utilizing the location information of the consumer in real time. Nevertheless, since LBS is a service that can be performed only when the company obtains consent to provide location information voluntarily by the consumer, there is a case of privacy infringement due to consumers' use of personal information. The purpose of this study is to identify the characteristics of privacy related variables and the knowledge structure for consumer value formation based on the theory of privacy calculation. We also compared the characteristics of Korea with those of China in privacy issue. As a result of the analysis, it was confirmed that factors such as information utilization ability and information control ability were influential as a key factor of privacy calculation. In addition, perceived value influences the reputation of the LBS App service.