• Journal of Nutrition and Health
• /
• 제53권4호
• /
• pp.431-444
• /
• 2020

본 연구의 목적은 미국과 일본을 타깃시장으로 선정하여 건강관심도에 따른 인구 통계학적 분석과 식품선택 동기를 파악함으로써 소비자 니즈를 반영하여 마케팅 전략 구축의 기초자료로 활용될 수 있으며 향후 해당 국가의 소비자들의 건강하고 올바른 식품 선택에 도움이 되고자 하였다. 미국 115명, 일본 120명의 현지 소비자들을 대상으로 수집된 자료를 SPSS (ver. 25.0) 통계 프로그램을 이용하여 분석을 진행하였다. 전체 소비자의 군집별 미국과 일본 소비자를 대상으로 진행한 건강관심도에 따른 인구 통계학적 분석과 식품선택 동기에 관한 연구 결과는 다음과 같다. 건강관심도에 따라 '건강한 식습관 지향 집단', '영양 균형 지향 집단', '건강 무관심 집단'으로 군집을 나누었으며, 건강관심도에 따른 인구통계학적 분석은 국가, 성별, 연령, 교육 수준의 항목에서 유의적인 차이를 나타냈다. 건강관심도 집단별 식품선택 동기의 결과로는 건강 무관심 집단은 다른 집단과 비교했을 때 건강, 효율성, 가치, 기분 4가지 요인 모두 상대적으로 낮게 조사되었으며, 군집에 따라 점수의 차이는 있지만 세 집단 모두 자신이 투자한 시간에 대비하여 맛이나 조리시간 등의 효율성을 중요하게 생각하는 것으로 나타났다. 이는 전 세계적으로 생활양식이 변화하면서 식품선택 동기가 변화하고 있음을 반영하는 것으로 소비자들이 식품 소비에 있어 투자한 시간이나 자산대비 더 높은 만족감을 얻고자 함을 알 수 있다. 본 연구 결과는 미국과 일본 소비자의 건강하고 올바른 식품 선택을 기반으로 하는 해당 국가의 외식시장 진입전략의 기초 자료로 활용할 수 있을 것이며, 소비자의 니즈가 반영된 제품개발 방향을 제시하여 미국과 일본 소비자의 건강하고 올바른 식품 선택에 기여할 수 있으리라 판단된다.

• 대한가정학회지
• /
• 제38권12호
• /
• pp.29-45
• /
• 2000

The purposes of this study were to determine what factors influence risk perceptions of females and males for milk produced using food-related biotechnology, to test whether risk perceptions or other factors influence self-protection actions and to estimate milk demand response in light of self-protection actions and other economic and demographic factors. The expected utility model was applied to explain the way consumers would take self-protection actions regarding risk perceptions and to drive milk demand. Telephone interviews were conducted and the data were collected from households(females=1,029, males=437) nationwide in the U.S. And the data were analyzed by Heckman two-step method using the software package LIMDEP. Risk perceptions were found to be influenced not by demographic factors but by outrage factors as well as attitudinal factors in both females and males, although some factors were different. In addition, risk perceptions and labeling availability were found to significantly influence self-protection actions in both groups. Furthermore, as an important concern in this study, self-protection action was found to significantly influence milk demand in only male group, implying a consistent behavior of males. Also milk price and household size were found to significantly influence milk demand in both groups. In fact, the results did demonstrate that labeling availability significantly influenced self-protection actions. That is, in markets where labeled laternatives were present, concerned consumers were more likely to self protect by substituting to these products. A policy implication of this result is that labeling food products produced using biotechnology enhances consumer choice. Hence, consumer could express a more accurate demand response and reduce the perceived food safety risk. Furthermore, education for females might be necessary to have a consistent behavior because self-protection action did not significantly influence female's milk demand, though they have greater risk perceptions than males have.

• 한국조리학회지
• /
• 제9권3호
• /
• pp.182-196
• /
• 2003

This study is about color-image of chilled noodle packages. The improvement of living standard has lead the development of food industry, which has changed consumer's way of thinking toward food products and made clear the preference for food which was obscure before. In the past, the the right of choice for the products were not given to consumers in the market. But today, the market initiatives have been transferred to consumers. They are allowed to purchase their favorite products as the markets provide them with diversified products. Consequently, the importance of package design has increased. Color-image of chilled noodle packages stimulates consumers to purchase the products by offering necessary information which is very important as it is supposed to provide consumers with a good impression about the products.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제17권1호
• /
• pp.1-20
• /
• 2006

The family life cycle is a useful indicator of consumer behavior, as well as the family life cycle concept utilizes a combination of demographic and socioeconomic variables that best explains the changes in the construct of the family. The family decision-making research has frequently examined role relationship between husband and wife across stages and sub-decisions. The objective of this research is to measure children and parents' perceptions of the influence of the decision-making process for a family dining-out experience, and to determined the customers' choice behavior of restaurants according to isolated factors underlying the important attributes of the restaurants, and finally authors applied a market segmentation approach by capturing customers' preference of restaurant attributes in family dining-out situation and to investigated influence of the family decision making for family dining out in family life cycle. For practitioner, marketing implications are provided and recommendations for future research are also discussed.

• 한국가정과교육학회지
• /
• 제22권2호
• /
• pp.101-113
• /
• 2010

본 연구는 고등학교 1학년 기술 가정 교과의 가정생활문화 변화 단원의 식생활의 변화 중 유전자변형식품의 선택을 학습 주제로 선정하여 실천적문제중심의 가정과 수업을 위한 교수 학습 과정안을 개발하고 평가하였다. ADDIE 교수설계 모형을 적용하였으며, 분석 단계에서 교육 내용에 대한 요구도를 파악하여 학습 목표와 내용을 추출하였다. 설계 및 개발 단계에서는 실천적문제 중심으로 학습 내용을 재구성하고, 수업에 활용할 수 있는 학습자료(학생용 학습 활동지 17종, 학생용 읽기자료 17종, 교사용 읽기자료 3종)를 개발하였다. 1, 2, 3차시는 유전자변형식품에 대한 올바른 정보제공 및 문제해결방안, 4차시는 안전한 식품선택을 위한 소비자로서의 권리 이행과 실천의 학습내용으로 설계하였다. 실행 단계에서는 경기도 분당시 소재의 S고등학교 6개 학급 학생을 대상으로 수업을 실시하였다. 그리고 평가 단계에서는 유전자변형식품에 대한 인식 변화와 학습방법에 대한 학습자 반응을 조사하였다. 그 결과 수업적용 후 유전자변형식품에 대한 관심도가 높아졌으며, 이는 식품구매에 대한 의식의 변화로 이어져 내가 먹는 식품이 유전자변형식품인지의 여부를 확인하겠다는 학생 비율이 증가하여 수업을 통해 학생들의 태도와 마음가짐이 능동적으로 변화되었음을 알 수 있었다. 그리고 학습방법 및 자료에 대하여 만족도가 높게 나타났다. 따라서 실천적문제중심 수업 방식이 가정과 교과의 성격에 부합되는 적절한 교수 학습 방법이라는 결론을 내릴 수 있었다.

• 한국식생활문화학회지
• /
• 제35권5호
• /
• pp.417-425
• /
• 2020

There is a growing global interest in food choices that could affect health. Consumer food choices are dictated by numerous factors such as attitudes, beliefs, desires and preferences stemming from psychological and physiological attributes. The present study aimed to understand consumers' internal perceptions about cream soup, cream sauce, and tomato sauce using ZMET (Zaltman's Metaphor Elicitation Technique). The 9 step ZMET interview process was conducted for a sample of 36 consumers (12 consumers for each sauce). A content analysis of the survey results was carried out. From this, 56 concepts of cream soup were derived, and 15 constructs that met with the agreement of more than one-third of the total sample consumers were extracted. These 15 constructs included 'Soft', 'Recollection', 'Familiar', 'Warm', 'Comfortable', etc. Similarly, for cream sauce, 67 concepts and 20 constructs 'Silky', 'Warm', 'Restaurant', 'Family', 'Memory', etc. were deduced. A total of 66 concepts and 20 constructs for tomato sauce 'Sourness', 'Sauce Bottle', 'Pleasant', 'Ingredient', 'Cooking', etc. were derived. The analysis of consumers' consensus maps through this study provides a deep and useful understanding of consumers and their latent needs. Also, the results of this study indicate that exploring consumers' internal perceptions is critical to understanding their healthy food choices. This can be used as basic data for formulating marketing strategies.

• 한국조리학회지
• /
• 제22권8호
• /
• pp.17-26
• /
• 2016

This study conducted to identify the influence of consume propensity on the visiting satisfaction among 253 people who visited the themed restaurants across the country within two months from the date of January 7, 2016. The result of this study are as following: Sociality, impulsivity, and planning are used for estimating the propensity to consume, and sociality (${\beta}=.551$, p<.001), impulsivity (${\beta}=.094$, p<.05), and planning (${\beta}=.328$, p<.001) had the significant positive (+) influence on satisfaction. Second, the choice of the themed restaurant had the significant positive (+) influence on the all variables of consume propensity in the first stage model that the propensity to consume of consumers was considered as an independent variable. In the second stage input model, the choice of restaurant (${\beta}=0.228$, p<.01) had the significant positive influence. That is, the choice of restaurants generally elevated the satisfaction of visiting the themed restaurants. In the third stage that the interaction between the propensity to consume of consumers was considered as an independent variable. The results show there was the significant positive (+) regulation effect with sociality (${\beta}=.108$, p<.05) and planning (${\beta}=.167$, p<.05), but there was no influence with impulsivity.

• Food Quality and Culture
• /
• 제2권1호
• /
• pp.6-12
• /
• 2008

This study examined the actual consumption status and consumer preference for juk via questionnaire survey to provide useful basic data for the development of diversified commercial juk products. The survey data were collected from a target number of 450 participants living in the Seoul area. The subjects represented different age groups (over 20 years old) and both genders. Through a market survey based on five different retailers, which included juk-specialty stores, supermarkets, and local shopping marts, 17 kinds of commercial juk were chosen for the survey. Consumption frequency and purchasing factors were examined, along with preferences toward commercial juk products and areas for quality improvement. The results revealed that 54.0% of the respondents consumed commercial juk, and male consumers exceeded female consumers in number. It was also shown that those in their $20^{\circ}{\O}s$ consumed commercial juk products the least as compared to other age groups. With regard to commercial juk preferences by type of production mode, females especially preferred specialty store juk while males preferred retort juk sold in supermarkets or local shopping marts. In addition, 85.7% of the total respondents indicated that commercial juk should be further improved in quality, and they specifically noted possible improvements in the areas of 'choice diversification' and 'healthy juk' products. Therefore, one can conclude that by making such improvements, increase in consumption and further diversification of commercial juk products could be realized.

• 식품보건융합연구
• /
• 제9권3호
• /
• pp.1-9
• /
• 2023

Nowadays, with the development of the internet and e-commerce, opening tea shops online has become an increasing choice for selling tea. However, the product page information of many online tea shops cannot effectively attract consumers, resulting in their profits being compromised. To investigate this, we conducted this paper and hope to provide effective suggestions. This paper is based on 229 questionnaires and selects the product page information of online tea shops as the research object. Using the four dimensions of perceived value theory as independent variables with consumer purchase intention as the dependent variable. A structural equation model was constructed to analyze the role of the perceived value of product page information in online tea shops how influencing consumers' purchase intentions. It was found that information on the perceived functional value of online tea shops did not have a significant positive effect on consumer purchase intentions. However, information on the perceived monetary value, perceived social value, and perceived emotional value of online tea shops had a significant positive impact on consumers' purchase intentions. Based on the above conclusions, online tea shops should focus on the expression of product page information to enhance the level of consumers' perceived value of tea products, thereby enhancing their intention to purchase tea products.

• 한국축산식품학회지
• /
• 제25권3호
• /
• pp.271-276
• /
• 2005

경남 지역에 거주하는 178명의 주부를 대상으로 브랜드 돈육의 소비행동을 분석하였다. 소비자들은 브랜드 돈육에 대한 인지도와 신뢰도는 낮은 것으로 조사되었다. 돼지고기 구입 시 고려하는 품질 요인은 안전성과 위생성, 맛과 연한 정도, 육색 순이었다. 재래 브랜드 돼지고기가 일반 돼지고기 보다 맛이 더 좋다($68.7\%$)고 하였으나, 가격은 비싼 편($67.0\%$)이라고 하였다. 한편, 돼지고기 품질인증은 정부기관보다는 소비자단체에서 하는 것을 선호하였다. 소비자들은 연령이나 수입에 따라서 정보를 얻는 경로나 구입횟수 및 구입장소가 다른 소비행동을 보인 것으로 분석되었다. 따라서 향후 브랜드 돈육 개발 시에는 브랜드의 가치에 대한 소비자들의 인식을 파악하고 또한 소비자의 구매 행동과 인지도, 기호도, 의사 결정 과정 등을 종합적으로 분석하여 반영하는 더 많은 연구가 진행되어야 할 필요성이 있다.