Consume's Purchase Behaviors and Perception of Branded Pork in Gyeongnam |
Lee, Mun-hee
(Gyeongnam Agricultural Research & Extension Service)
Kim, Tae-Wan (Department of Animal Resources Technology, Jinju National University) Han, Il-Moon (Gyeongnam Agricultural Research & Extension Service) Kang, Yang-Su (Livestock Division, Gyeongnam Provincial Office) Jin, Sang-Keun (Department of Animal Resources Technology, Jinju National University) Kim, Il-Suk (Department of Animal Resources Technology, Jinju National University) |
1 | Bryhni, E. A., Byrne, D. V., Rodbotten, M. C., Claudi-Magnussen, Agerhem, H., and Johansson, M. (2002) Consumer perceptions of pork in Denmark, Norway and Sweden. Food Quality and Preference. 13, 257-266 DOI ScienceOn |
2 | Choi, S. S., Yoon, G. Y., and Lee, B. O. (2004) Consumers' food preferences and safety concerns. Kor. J. Agri. Manage. & Policy. 31, 52-71 |
3 | Kim, D. J. (2004) Promotion plan of branded animal products in Korea market. MAF. pp. 13-22 |
4 | Jin, S. K., Kim, C. W., Song, Y. M., Hwang, S. S., Jang, W. H., Park, Y. A., Cho, K. K., and Lee, J. I. (2001) Comparison of sensory evaluation fatty acid and amino acid composition of longissimus muscle between the Korean native pig and landrace. Kor. J. Food Sci. Ani. Resour. 21, 183-191 |
5 | Yang, S. J., Kim, Y. K., Hyon, J. S., Moon, Y. H., and Jung, I. C. (2005) Amino acid contents and meat quality properties on the loin from crossbred black and crossbred pigs reared in Jejudo. Kor. J. Food Sci. Ani. Resour. 25, 7-12 |
6 | 권오섭, 박종대, 김명직, 조규호, 박무균, 정연후, 이영창, 김용곤. (1998) 재래돼지 표현형적 특성 및 핵집단 조성연구. 축산시험연구보고서. 2, 878 |
7 | Han, S. I. and Choi, S. C. (2002) The promotion of consumption on fresh-meat brand. Kor. J. Agri. Manage. & Policy. 29, 298-315 |
8 | Cho, S. H., Park, B. Y, Byun, J. S., Kim, J. H., Ahn, J. N., and Yun, S. K. (2004) Visual evaluation factors of pork loin and Korean consumer's preference choice. J. Anim. Sci. & Technol. (Kor.). 46, 415-426 DOI |
9 | Yoo, Y. C. (1998) Studies on the consumer's purchase behavior of brand pork. M. S. thesis, Korea Univ., Seoul, Korea |
10 | Bredahl, L., Grunert, K. G., and Fertin, C. (1998) Relating consumer perceptions of pork quality to physical product characteristics. Food Quality and Preference. 4, 273-281 |
11 | Lee, S. Y. (2001) PR strategies to promote brand-name meat consumption. Kor. J. Agri. Manage. & Policy. 28, 35-61 |
12 | SAS (2003) SAS/STAT Software for PC. Release 8.1, SAS institute, Cary, NC. USA |
13 | Verbeke, W. and Vackier, I. (2004) Profile and effects of consumer involvement in fresh meat. Meat Sci. 67, 159-168 DOI ScienceOn |
14 | Alpert, M. I., Alpert, J. I., and Maltz, E. N. (2005) Purchase occasion influence on the role of music in advertising. J. Business Res. 58, 369-376 DOI ScienceOn |
15 | 김일석. 2004. 돼지고기 소비패턴 및 소비자 의식변화에 따른 과제와 대응방안. Pig & Pork. 4월호 |
16 | Choi, S. C. and Youn, G. Y. (2002) Quantification analysis on the buying behavior of functional fresh meat. Kor. J. Agri. Manage. & Policy. 29, 659-674 |
17 | Choi, S. C., Youn, G. Y., and Kim, T. K. (2004) Brand equity and consumer's purchase intention for branded pork. Kor. J. Agri. Manage. & Policy. 45, 33-51 |
18 | Turrell, G., Hewitt, B., Patterson, C., and Oldenburg, B. (2003) Measuring socio-economic position in dietary research: is choice of socio-economic indicator important?. Public Health Nutrition. 6, 191-200 |
19 | Grunert, K. G., Bredahl, L., and Brunso, K. (2004) Consumer perception of meat quality and implications for product development in the meat sector - a review. Meat Sci. 66, 259-272 DOI ScienceOn |