• Journal of Pharmaceutical Investigation
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• 제41권3호
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• pp.161-171
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• 2011

The objective of the present study is to systematically characterize a linear viscoelastic behavior of petroleum jelly in small amplitude oscillatory shear flow fields correspondent to the rheological ground state. With this aim, using a strain-controlled rheometer, the dynamic viscoelastic properties of commercially available petroleum jelly have been measured at $37^{\circ}C$ (body temperature) over a wide range of angular frequencies at an extremely small strain amplitude of 0.1 %. In this article, the linear viscoelastic behavior was reported in detail and then explained from a structural view-point of petroleum jelly and discussed in depth with respect to the consumer's requirements. Main findings obtained from this study can be summarized as follows : (1) The storage modulus is always greater than the loss modulus over an entire range of angular frequencies studied, meaning that the linear viscoelastic behavior of petroleum jelly is dominated by an elastic nature rather than a viscous nature. (2) Petroleum jelly shows a desirable linear viscoelastic behavior with respect to the consumer's requirements because it is undesirable for the product to flow down from the skin at an initial stage upon contact with the human skin. (3) A fractional derivative model shows an excellent applicability to describe a linear viscoelastic behavior of petroleum jelly. However, this model should be used with a special caution because there exists no physical meaning for the model parameters. (4) A modified form of the Cox-Merz rule gives a good ability to predict the relationship between steady shear flow properties (nonlinear behavior) and dynamic viscoelastic properties (linear behavior) for petroleum jelly.

• 한국의류학회지
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• 제32권4호
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• pp.573-585
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• 2008

Flow has attracted more interests in consumer behaviors, with pleasure and fantasy getting more important in shopping. "Flow" means the experience with which consumers feel as pleased and satisfied as in playing pleasantly, and the optimal experience they feel when they are indulged in an activity. The purpose of this study is to investigate the relationships among challenges, skills, flow experience, and future behavioral intention in online shopping malls. In addition, a 3D shopping mall and a 2D shopping mall were selected as the stimuli in order to examine the differences in flow experience in accordance with web site types. A survey questionnaire was developed and 700 data(2D group: n=380, 3D group: n=320) were used for analysis. Data were analyzed through structural equation model to explore effects of challenges and skills on flow. The results of this study are summarized as follows. First, the perception of higher challenges and skills led to positive flow experience and higher time distortion. Second, the higher the level of time distortion was, the higher the flow experience was. This means that a shopping mall will increase flow experience, if it is interesting enough to be unaware of time passing. Third, flow experience had a positive influence on future behavioral intention. Finally, in all variables except skills, the impact of 3D shopping mall is greater than that of 2D shopping mall, which means that web site types affect flow experience.

• 패션비즈니스
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• 제27권1호
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• pp.50-60
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• 2023

The purpose of this study was to understand the factors with consumers' fashion experiential store experiences and investigate the effect on flow and brand attitude. The study also aimed to investigate whether gender moderated the relationship between consumers' fashion experiential store experiences and flow. An online survey of consumers in their 20s and 40s was conducted. The SPSS 27.0 program was used to perform frequency, factor, and reliability analysis. The structural equation model was analyzed using the SMART-PLS program. The structural model analysis confirmed that consumers' rational, physical, and relational experiences in fashion brand experiential stores strongly influenced flow and found that relational experience had the strongest influence on flow. The influence of rational, physical, and relational experiences and flow on brand attitude was confirmed, where flow had the strongest effect on brand attitude. The examination of the moderating effect of gender on the relationship between consumers' fashion experiential store experiences and flow found that the effect in men was significant for flow and brand attitude through rational experience and that the effect in women was significant for flow and brand attitude through relational experience. These results provide academic implications, and by strengthening consumer flow, we intend to propose the establishment of a marketing strategy and opportunity plan that can elicit a positive brand attitude.

• 한국생산제조학회지
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• 제20권6호
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• pp.805-810
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• 2011

Recently, Use of Auxiliary power unit(APU) is increasing by growing demand for improvement of insufficient electric power and installation of emergency generation devices in military tracked vehicles and civil markets. And the trend is that the units are demanded for smaller size, lighter weight and higher output power, etc to suit consumer demands. To achieve these, it is essential to develop high performance system. Therefore, in this study, it was conducted in numerical analysis to investigate flow characteristics of rotor in APU generator. Also output performance of APU applied on the rotor is analyzed by experimental method. As the result, higher rotating speed of rotor caused high air flow rate at suction and it leads to linear increase of discharging flow rate. The maximum theoretical power was achieved at 12 $m^3$/min of flow rate and, at that time, output power of generator was about 7.825 kW. Also, it can be confirmed the stabilization of output performance is achieved in about 2 seconds by experiment.

• 가정과삶의질연구
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• 제32권5호
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• pp.125-143
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• 2014

The purpose of this study was to gain a better understanding of households with a negative cash flow. The Household Budget Survey conducted in 2000, 2005, and 2010 by the Bureau of Statistics in South Korea were used for this study. The households used in this study were divided into four groups according to their income levels; they were categorized the lowest, low, middle, and high income groups. This study made several findings regarding households with a negative/positive cash flow. Firstly, the demographic and economic characteristics were different between those who have a negative cash flow and those with a positive cash flow. A female household head, a household head age 65 and older, a household head with a lower educational attainment, an unemployed household head, and the presence of a child/children in schools were related with the household deficit. Secondly, the households with a positive cash flow had a higher income level compared to the households with a negative cash flow, while the households with a negative cash flow had a much higher consumption level compared to the households with a positive cash flow. Thirdly, the household deficit to total income ratio of the lowest income group was higher when compared to any other income group. Lastly, the multivariate statistics showed that households including a child/children in schools are more likely to be a household with a negative cash flow. Especially, the expenditures on education and transportation were related with the likelihood of a household deficit.

• 마케팅과학연구
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• 제12권
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• pp.59-75
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• 2003

본 연구는 Hoffman and Novak(1996)을 중심으로 마케팅 분야에서 연구되기 시작하는 flow 개념을 인터넷 환경에서 소비자들의 구매의도 관련변수를 중심으로 하여 지각된 위험, 관여도와 서비스품질에 어떠한 영향을 미치며 더 나아가 구매의도에 미치는 영향력을 파악하고자 연구를 진행하였다. 본 연구의 구체적인 목적은 첫째, 선행연구를 기초로 전자상거래에서 flow 개념을 이해하기 위해 기존의 flow 관련 연구를 살펴보고, 숙련도와 도전감으로 분류한다. 둘째, flow개념이 지각위험, 관여도 더 나아가 구매의도와의 상호관계를 정립하여 이를 모형화하고 검증한다. 즉, flow의 구성 요인인 숙련도, 도전감에 있어서 지각된 품질, 지각된 위험과 관여도와의 영향관계를 파악하고 구매의도와의 영향관계를 알아보고자한다. 따라서 본 연구에서는 인터넷 환경에서 소비자의 구매행동을 파악하고 특히 어떤 요인들이 소비자들의 구매의도를 결정짓는지를 알아보기 위하여 최근에 연구되고 있는 flow개념이라는 이론적 틀에 바탕을 두어 소비자 구매의도 결정요인들을 분석하고자 한다. 연구 결과, 숙련도와 도전감이 높울수록 관여도와 지각된 품질은 증가하고 숙련도는 도전감보다 지각된 위험에 부의 영향을 미치며, 지각된 품질은 관여도와 구매의도에, 지각된 위험은 구매의도에, 관여도는 구매의도에 유의한 영향을 미치는 것으로 나타났다.

• 대한안전경영과학회지
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• 제15권4호
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• pp.245-251
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• 2013

In this paper, the expert system to reduce the amount of food waste is proposed. The method of material flow analysis (MFA) is applied. Proper handling of waste beyond the terms of the need for proactive research been mentioned before, but actually cause the waste generator research focuses on consumer behavior and the business community to analyze the flow of materials within the study are insufficient. In this paper, the type of food consumption and food waste, look at the relationship between the occurrence of secondary schools in the diet is provided for students to examine the preferences of the target model diet expert system was reconfigured. Preference for leaving the food in the diet leads to the important information that is Each diet recipes that make up the target material flow analysis (MFA) was constructed to perform all the database. This database is currently being generated from the rain while cooking diet edible plants and materials to reflect the self-esteem following the recommended diet is used to create. Reducing food waste is actually being used currently in research knowledge to the knowledge base was constructed. Future Home Smart System was developed in conjunction with the system to the user, by providing guidelines for the utilization can be expected.

• 기술혁신연구
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• 제12권1호
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• pp.241-269
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• 2004

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously n this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' intentions to play, flow, and the impacts of several other key game-related constructs n consumer behavioral intentions. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' behavioral intentions to play, flow, and interactions. Other interesting results concerning game development strategy are also provided.

• 마케팅과학연구
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• 제20권2호
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• pp.123-134
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• 2010

考虑到消费者和供应商的利益, 公司利用网络为媒介来沟通并向消费者销售产品. 这一趋势使得很多研究者和实践者都关注网上购物环境这一领域. 本文测试了网上消费者行为和具有不同快乐主义水平的网址的模型. 与以往的研究不同, 我们包括了所有三种情绪(激励, 快乐和支配)并将此运用到模型中. 本研究中, 我们假设网址的外观, 例如背景颜色, 音乐和字体在消费者最初接触到网址时均影响三种情绪(Mazaheri, Richard, and Laroche, 2011). 反之, 这些情绪会影响消费者对网址氛围的感知–网址信息量, 效率和娱乐性的感知. 这些假设与Zajonc (1980)的研究一致. 他认为情感的作用是独立于感性的和认知操作并且可以影响回应. 我们因此提出网址氛围和流量的感知影响消费者对网址和产品的态度, 网址卷入和购买意图. 另外, 我们研究网址的快乐主义水平对模型中所有关系的调节作用. 因此, 我们比较享乐网址路径系数 "高" 和 "低". 我们用39个真实的网站涵盖了12种产品类别(8种服务和4种实物产品)来测试模型. 这其中, 回复者认为20个是高享乐, 19个为低享乐. EQS6.1的结果支持整体模型: x2=1787 (df=504), CFI=.994; RMSEA=.031. 所有假设都是显著的. 另外, 多群组分析表明在高享乐和低享乐网址群组之间的几个非不变量结构路径. 这些结果支持三种情绪影响消费者对网址氛围, 流量和其他消费者行为变量的认知. 我们发现快乐极大的影响这网址态度和网址娱乐性的认知. 激励积极的影响其他两种情绪, 网址信息量的认知和网址卷入. 而且, 激励对流量的影响非常显著. 这些结果说明在支配和消费者对网址效率的认知之间有很强的相关. 支配同时和网址态度和流量相关. 另外, 结果还表明网址卷入和对产品的态度是购买意图最重要的两个因素. 网址信息量和流量也积极的影响购买意图. 多群组分析的结果支持网址快乐主义的调节作用. 与低(高)享乐网址相比, 实用(享乐)属性对其他变量的影响比高(低)享乐网址更强. 在这三种情绪中, 支配(控制感)影响在高享乐网址中更强. 快乐影响在低享乐网址中更强. 而且, 网址信息量的影响对高享乐网址更强. 另一方面, 信息效率对网址信息量认知的影响和网址卷入对产品态度的影响在低享乐网址中更强.

• 한국의류학회지
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• 제30권8호
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• pp.1188-1198
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• 2006

This study recognizes that individual's experience is important in change over Internet fashion consumers to Internet users, and find out fashion consumer's flow experience in Internet shopping of the fashion merchandise. Also, the purpose of this study is to analyze whether flow experience and perceived utilitarian value have an effect on Internet purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted out from June 20 to July 30 in 2005, and an subject of study was married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 306 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. 3 hypotheses were accepted, the result of this study were as follows: First, a married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls were skilled Internet enough to regarding Internet shopping as an easy thing, and was challenged in Internet activity. Their Internet skills, challenges and interaction had an effect on flow experience and perceived utilitarian value. Therefore, the more Internet skills, challenges. and interaction were higher, the more flow and utilitarian value about Internet shopping was higher. Second, a married women aged from 20s to 30s were high-purchased group of the fashion merchandise to Internet shopping malls, and had a repurchase intention in Internet shopping mall within the purchase experience of the fashion merchandise. Their flow experience and perceived utilitarian value had an effect on Internet purchase intention of the fashion merchandise. Therefore, the more flow experience and perceived utilitarian value were higher, the more Internet purchase intention of the fashion merchandise was higher.