• 제목/요약/키워드: consulting service.

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컨설팅 서비스 품질이 컨설팅 재 구매의도에 미치는 영향에 관한 연구 (A Study on The Effect of Consulting Service Quality on Consulting Repurchase Intention)

  • 이양우;김상봉;홍우형
    • 한국융합학회논문지
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    • 제9권4호
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    • pp.209-222
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    • 2018
  • 컨설팅사는 컨설팅 재구매를 목적으로 컨설팅을 수행하고, 컨설팅 수진 중소기업에서는 컨설팅 품질에 따라 재구매 의도가 발생하는데, 본 연구는 컨설팅서비스품질에 따른 대응정도에 어떤 차이를 보이는지에 대하여 연구 하였다. 컨설팅 수진 중소기업 대상으로 설문 및 통계분석을 실시한 결과 컨설팅 서비스품질이 컨설팅 재 구매 의도에 영향을 미치고, 컨설팅 서비스대응성도 높아야 재 구매 의도가 발생을 확인하였다. 연구결과 컨설팅 서비스 품질이 높다 하더라도 환경변화에 따라 시의 적절하게 대응하지 않는다면 재 구매 발생이 어려움을 확인할 수 있었다. 즉 컨설팅사는 서비스대응성 강화를 위해 서비스 품질과 함께 변화하는 시장정보를 모니터링과 신속 대응시스템을 구축하여야 함을 확인할 수 있었으나, 이를 일반화 하기 에는 데이터 및 시간의 제약으로 연구의 부족함이 있으며, 컨설팅 재구매의도 증가위한 컨설팅서비스품질과 연계된 컨설팅 서비스 대응성 요인을 보완하는 연구가 필요하다.

비즈니스 컨설팅 서비스의 품질과 편익이 고객과의 결속관계에 미치는 영향에 관한 연구 (A Study on the Effect of Quality and Benefit of Business Consulting Service on Customer Commitment)

  • 강형모;김광용
    • 한국IT서비스학회지
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    • 제7권1호
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    • pp.1-22
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    • 2008
  • A business consulting service combines company's knowledge and information with external's ones systematically. This combination achieve knowledge synergy and make added value for the business as a whole. Therefore, a business consulting service has been called Knowledge Ware Industry. Consulting corporations and consultants must provide valuable services for running and growing their business successfully. A value of business consulting service could be identified offset quality and benefits from costs. This study conducted survey about business consulting service quality by SERVPERF model and benefit, customer commitment. The research result showed that the quality of business consulting service effects on the benefit positively and benefit increased customer commitment. Finally, there is positive relationship between customer commitment and intention of continuing of the business consulting service.

Effect of Consulting on Microcredit Repayment in Korea

  • OH, YOONHAE
    • KDI Journal of Economic Policy
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    • 제37권3호
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    • pp.55-74
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    • 2015
  • This study examines the effect of a one-on-one outsourced pre-lending consulting service on the repayment behavior of microcredit borrowers in Korea with administrative data from the Smile Microcredit Bank. A random change in the cut-off loan amount for mandatory consulting is utilized as an identification strategy. This three-day pre-lending business consulting service is effective in encouraging repayment behavior of existing businesses but it has no significant effect on start-up loans. The effectiveness of the consulting service in deterring delinquency with regard to existing loans is greater among male borrowers than among females.

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컨설턴트 역량이 컨설팅 성과, 고객만족, 재계약 의도에 미치는 영향에 대한 연구: GMP 산업의 CSV 컨설팅을 중심으로 (The Effect of Consultant Competency on Consulting Performance, Customer Satisfaction, and Intention to Renew Contract: Focused on CSV Consulting in the GMP Industry)

  • 박대현;백동현
    • 산업경영시스템학회지
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    • 제46권4호
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    • pp.74-92
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    • 2023
  • The computer system validation consulting industry is growing as domestic GMP companies' overseas exports or advancements increase, and computer system validation has been mandatory in Korea since the 2010s, but domestic CSV consulting companies are small in size and have a short history, revealing many shortcomings in terms of service quality and customer satisfaction when conducting consulting. Research related to consulting has been mainly focused on management consulting and IT consulting, and research related to computer system validation is very insufficient. This study confirmed the effect of consultant competency and service quality on consulting performance, customer satisfaction, and intention to renew contract when performing computer system validation through empirical research on food, pharmaceutical, cosmetics, and medical device companies, which are representative companies in the GMP industry. As a result, it was confirmed that consultant competency and service quality had a significant effect on consulting performance, customer satisfaction, and intention to renew contract. In addition, it was confirmed that the reputation and expertise of consulting companies had a moderating effect on the relationship between consultant competency and consulting performance.

보육컨설팅에 관한 예비보육교사의 인식 및 요구 (A Study on the Awareness, Requests of Early Childhood Pre-service Teachers on Childcare Consulting)

  • 정은희
    • 수산해양교육연구
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    • 제28권2호
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    • pp.564-581
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    • 2016
  • The purpose of this research was to provide basic data to childcare consulting scholarship which will be expanded completely in the future by examining awareness on childcare consulting, requests for childcare consultant, operation method of childcare consulting and tendency and meaning of childcare consulting for 500 early childhood pre-service teachers who are attending senior classes of departments related to childcare teachers in Busan. The results of research, obtained by the above process, are as follows. In the awareness of early childhood pre-service teachers on childcare consulting, they replied that they know concept and method of childcare consulting well. Also, qualifications of childcare consultant are actual knowledge and technology related to childcare process, they wanted consultants to provide ideas about class technology and problems which are expected among the consultants are lack of time by heavy works, etc. As expanded in the aspects of educational necessities and qualitative and quantitative system as the awareness or publicity of childcare consulting is insufficient.

농가의 컨설팅 수용태도에 따른 특성 분석 (Analysis on Farm Consulting Reception With Socio-Economic Characteristics)

  • 이두희;김재홍
    • 농업과학연구
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    • 제30권1호
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    • pp.102-113
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    • 2003
  • Various government-based consulting techniques are being adapted to increase competitive power and to achieve management innovation of Korean farms. These business consulting services are offered by free or paid consulting. This study focuses on what socio-economic characteristics are affecting farmers' intension of adapting consulting services, based on 169 surveyed data from Chunchungnam-do. Logit Model is used to identify the relationship between the probability of consulting intent and factors representing farm characteristics. The model was applied on each of free and paid consulting. According to the results, degree of consulting recognition, age, education, raised crop are significant factors affecting farmers' intension of adapting consulting service in the case of free consulting at 10% of significance level. In the case of paid consulting, level of farming, age, income, insufficiency of farming, and education were identified as significant factors. In terms of elasticity of each variable, most variables for free consulting service are inelastic to consulting intent, whereas age, level of farming, and education are elastic for paid consulting service. Overall results implies that more public relations are required to activate free consulting services for the farms with moderate level of farming. In the case of paid consulting, it is effective to adapt consulting services for younger farms with higher level of farming and education.

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컨설팅 특성 요인이 중소기업의 경영성과에 미치는 영향 - 정부지원 컨설팅을 중심으로 - (Effects of Consulting Characteristics on SMEs Management Performance -focusing on government supported consulting-)

  • 송거영;홍정완;유연우
    • 디지털융복합연구
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    • 제12권7호
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    • pp.205-215
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    • 2014
  • 본 연구는 중소기업을 대상으로 하는 정부지원 컨설팅에 있어 수요자 및 공급자 특성 요인이 경영성과에 미치는 영향을 확인하고자 진행하였다. 정부지원 컨설팅을 경험한 중소기업을 대상으로 설문조사를 실시한 후 분석하였으며 연구 결과는 다음과 같다. 첫째, 수요자인 중소기업의 컨설팅에 대한 인지도는 컨설팅결과활용도에 정(+)의 영향을 미치는 것으로 나타났으나, 조직문화는 컨설팅결과활용도에 영향을 미치지 않는 것으로 나타났다. 둘째, 공급자 특성인 컨설턴트역량은 컨설팅서비스품질에 정(+)의 영향을 미치는 것으로 나타났으나, 정부지원정책은 컨설팅서비스품질에 영향을 미치지 않는 것으로 나타났다. 셋째, 수요자 특성인 컨설팅결과활용도와 공급자 특성인 컨설팅서비스품질은 모두 경영성과에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구 결과는 정부의 중소기업 컨설팅지원 사업에 있어 컨설팅에 대한 이해도 및 컨설팅 결과물의 활용도 향상과 컨설턴트역량 강화를 위한 제도적 지원을 추진할 필요가 있음을 시사하고 있으며, 중소기업에 대한 컨설팅지원 사업에 있어 공급자 측면 뿐 아니라 수요자 측면을 고려한 정책 방향성을 제시하였다는데 의의가 있다.

컨설팅 서비스 품질과 참여도에 미치는 영향 요인 (A Study on the Effects of Consulting Service Quality and Participation on the Effect of Consulting Expertise on Business Performance)

  • 최용국;홍우형;김상봉
    • 디지털융복합연구
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    • 제16권4호
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    • pp.117-126
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    • 2018
  • 본 연구는 컨설팅 수진기업을 대상으로 컨설팅사 전문성이 기업의 경영성과에 어떠한 영향을 미치고, 컨설팅 서비스 품질이 매개하는지와 수진 기업의 컨설팅 참여도가 영향을 주어 차별화된 컨설팅 경영성과를 보이는지에 대하여 규명하여 추후에 이뤄질 컨설팅사 서비스 품질 및 참여도 높일 수 있는 방안을 찾는 연구들에 도움이 되고자 하였다. 본 연구결과를 요약해보면 컨설팅사 전문성이 서비스 품질을 매개하여 경영성과에 영향을 미칠 것이라는 가설에 대해 대응성, 공감성, 유형성, 확신성, 신뢰성이 유의한 영향을 미치는 것으로 확인할 수 있었다. 또한 수진기업의 참여도가 높을수록 경영성과가 유의한 영향을 미치는 것으로 확인되었다. 컨설팅에 따른 경영성과를 더 높이기 위해서는 수진기업의 적극적인 참여도 노력이 필요함을 시사하고 있다. 향후 참여도를 높일 수 있는 특성을 연구해 보는 것이 의미 있는 시사점 도출을 이끌 수 있을 것이라 사료된다.

중소기업 컨설팅서비스의 품질 및 고객만족에 관한 연구 (Quality Determinants and Customer Satisfaction in Consulting Service for Small and Medium Sized Company)

  • 장영순
    • 품질경영학회지
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    • 제39권1호
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    • pp.24-33
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    • 2011
  • This paper investigates the quality determinants in the consulting service for small and medium sized company. The results of the analysis show that the quality dimension is composed of two factors, consulting skills and interaction, and consulting skills are composed of understanding, expertise, and reliability. Also, this paper examines how the quality factors affect customer satisfaction and loyalty using a structural equation model. The result shows that all consulting skills affect customer satisfaction and customer satisfaction affects customer loyalty. The consulting results have an effect on customer satisfaction but have no direct influence on customer loyalty.

전통시장의 경영컨설팅 서비스품질이 경영성과에 미치는 영향 - 컨설팅 활용도의 매개효과 - (A Study on the Service Quality of Management Consulting of Traditional Korean Markets and This Affects the Management's Performance - Mediating Effects of Utilizing Management Consulting -)

  • 안상훈;박미라;이용철
    • 한국식생활문화학회지
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    • 제34권4호
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    • pp.401-410
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    • 2019
  • This study investigated the influence of the quality of a business management consulting service and the mediating effect of utilizing a business management consulting service. For this purpose, data was collected from 200 self-employed workers of the Moonchang market in Dasejun, the Yongdap market in Seoul and the Jatgeoeul market in Gapyeong. The result of the study are as follows. First, it was found that the quality of interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' financial aptitude. Second, it was found that the quality of the interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' non-financial aptitudes. Thirds, the evaluation of a mediating effect of utilization of a business management consulting service on the relationship between the quality of a business management consulting service and business performance showed that it has a significant influence in all ways and so this, proved its mediating effect. Therefor, as one of the means to activate traditional markets in Korea, it would be beneficial to actively introduce a business management consulting service and this would achieve a better performance through efforts to change the perception of employees and consultants about post-management of business management consulting services.