Browse > Article
http://dx.doi.org/10.7318/KJFC/2019.34.4.401

A Study on the Service Quality of Management Consulting of Traditional Korean Markets and This Affects the Management's Performance - Mediating Effects of Utilizing Management Consulting -  

An, Sang Hoon (Department of Foodservice and Culinary Management, Kyonggi University)
Park, Mi Ra (Department of Foodservice and Culinary Management, Kyonggi University)
Lee, Yong Chul (Department of Master Chef, Woosong University)
Publication Information
Journal of the Korean Society of Food Culture / v.34, no.4, 2019 , pp. 401-410 More about this Journal
Abstract
This study investigated the influence of the quality of a business management consulting service and the mediating effect of utilizing a business management consulting service. For this purpose, data was collected from 200 self-employed workers of the Moonchang market in Dasejun, the Yongdap market in Seoul and the Jatgeoeul market in Gapyeong. The result of the study are as follows. First, it was found that the quality of interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' financial aptitude. Second, it was found that the quality of the interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' non-financial aptitudes. Thirds, the evaluation of a mediating effect of utilization of a business management consulting service on the relationship between the quality of a business management consulting service and business performance showed that it has a significant influence in all ways and so this, proved its mediating effect. Therefor, as one of the means to activate traditional markets in Korea, it would be beneficial to actively introduce a business management consulting service and this would achieve a better performance through efforts to change the perception of employees and consultants about post-management of business management consulting services.
Keywords
Traditional market; management consulting; service quality; management performance; consulting utilization;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Baek SW. 2016. An improvement of the business performance through the relationship analysis between intellectual property management consulting service qualtiy and intellectual property management activity in SMEs. Doctoral degree thesis, Konkuk University, Korea, p 109
2 Brady MK, Cronin JJ. 2001. Some new thoughts on conceptualizing perceived service quality: a hierarchical approach. J. Marketing., 65:34-49   DOI
3 Chae JW. 2011. A study on the determinants of consulting services for SMEs by consulting type. Pusan University, Korea, p 103
4 Chang BS, Jung JC, Park MG. 2016. Management consulting for traditional market revitalization: focused on the Yangdong market in Gwang-ju metropolitan city. Korean Management Consulting Rev., 16(1):123-135
5 Choi IH, Kim HG. 2017. The influence of the physical environment and accessibility of traditional markets on sales: focused on traditional markets in major city. Korea. Logistics. Rev., 27(6):147-157   DOI
6 Jeon GS. 2009. An empirical study on the effect of management consulting for the business performance of SME and venture enterprise. Konkuk University, Korea, p 80
7 Kim HJ, Cho KY, Lee SW. 2010. A study on the choice factors and possibility of traditional market: compare to other competing markets based on consumer behavior analyses. J. Distribution Res., 15(5):81-102
8 Jung HS, Moon JS. 2016. Review of management consulting research trends and recommendations for future research direction in Korea. Korean. J. Hum. Resour. Development., 19(2):87-124   DOI
9 Kaplan RS, Norton DP. 2000. The strategy-focused organization: how balanced scorecard companies thrive in the new business environment, HBSP Corp, pp 161-211
10 Kim DY, Kim TS, Lee HS. 2011. A study on the moderate effecting of client's organizational character on consulting service quality and business performance. J. Digital Convergence., 9(6):243-254
11 Kim IS. 2006. A study on consulting's role for improvement of SMEs' competitiveness and strategy for development of consulting to SEMs. Korea. Small. Bus. Inst.
12 Lee JH. 2014. Success factors for developing urban and rural traditional marketplace as a tourist attraction: the case of Seoul Gwangjang market and Jangheung toyo (Saturday) market. J. Economic Geographical Society, Korea., 17(2):366-384   DOI
13 Kim JK, Seok KJ. 2012. The effect of consulting service quality uopn an corporate performance and clients' intention to change consultant: SERVQUAL, SERVPERF and KSSQI model. Tax Accoounting Res., 32:133-159
14 Kim MJ, Ryu SM. 2016. Qualitative analysis of traditional market vitalization: focused on traditional market in Korea. J. Distribution Res., 21(4):157-177
15 Kim SW. 2012. An empirical study on the smart business for Korean traditional market. E-bus. Stud., 13(3):139-157   DOI
16 Park BD, Noh JK. 2007. Consumer-recognized competitive advantage factors of conventional market and its policy implications. J. Distribution Res., 12(5):17-48
17 Lee JH, Kim Y, Kim KH. 2013. Analysis of the influence of traditional market vitalization of facility modernization project on traditional markets: focused on jung-ang yudeung market in Jinju. J. Korean. Regional Development Association., 25(1):233-249
18 Lee YW, Kim SS, Lee CS. 2011. Analyses of the completion index of management consulting on consulting performance and the mediating effect of client firm characteristics. Korean. J. Account. Res., 16(4):273-293
19 Parasuraman A, Zeithaml VA, Berry LL. 1988. Servqual. J. Retailing., 64(1):12-37
20 Ryu JH. 2017. A study on the service quality of management consulting affecting the management performance: mediating effects of the consulting satisfaction and the consulting utilization. Doctoral degree thesis, Honam University, Korea, p 34
21 Shim MS, Chang KC. 2016. Research of recognition situation for traditional market environmental improvement: in and around historical cultured cities (Seoul, Suwon, Gangneung, Cheongju, Jeonju, Gyeongju). J. Basic Des. Art., 17(4):189-203
22 Yi HT, Kim KH. 2017. The effect of service quality on the relationship quality, satisfaction, and revisit intention of traditional markets in city on Daegu: moderating effect of accessibility and market differentiations. J. Marketing Stud., 25(4):19-34
23 Yi YJ, La SA. 2003. The relative effects of three dimensions of service quality on CS: a comparative study of existing vs. potential customers. Korea. Marketing Rev., 18(4):67-97
24 Yi YJ, La SA. 2011. Investigating the superiority across service quality models: focusing on SERVQUAL, Gronroos', and Three-dimensional quality models. J. Korea. Parliamentary Law Inst., 4(2):91-126