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http://dx.doi.org/10.15207/JKCS.2018.9.4.209

A Study on The Effect of Consulting Service Quality on Consulting Repurchase Intention  

Lee, Yang-Woo (Dept of Smart Convergence Consulting, Hansung University)
Kim, Sang-Bong (Dept of Economics, Hansung University)
Hong, Woo-Hyong (Dept of Economics, Hansung University)
Publication Information
Journal of the Korea Convergence Society / v.9, no.4, 2018 , pp. 209-222 More about this Journal
Abstract
The consulting company conducts consulting for the purpose of repurchasing consulting and the intention of repurchase according to the consulting quality appears in the small and medium enterprises which received the consulting service. The purpose of this study is to find out the difference of consulting service quality according to the degree of correspondence. As a result of the questionnaire and statistical analysis for consulting SMEs, it was confirmed that the quality of consulting service affects the intention of repurching consulting, Research shows that even though consulting service quality is high, it does not lead to re-purchase unless it responds appropriately to changes in the environment. In other words, in order to enhance service responsiveness, consulting firm should be able to monitor the market information that changes with service quality and build a response system to respond quickly. However, to generalize it, In order to increase the consulting repurchase intention, further research is needed to supplement the responsiveness of the consulting service in connection with the quality of the consulting service.
Keywords
Consulting; Consulting Service Quality; the level of consulting responsiveness; Consulting satisfaction; intention to repurchase;
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Times Cited By KSCI : 2  (Citation Analysis)
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