• Title/Summary/Keyword: construction management(CM)

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A Study on the Prediction of Referral Intension based on Customer Satisfaction in Construction Management (CM에서 고객만족도에 기반한 추천의향 예측에 관한 연구)

  • Jeong, Min;Lee, Ghang
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.6
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    • pp.100-110
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    • 2010
  • The main roots of CM service contracts include existing customer repurchases and those made by new customers by existing ones. The study on customers and loyalty can be factors to strengthen CM's competitiveness. However, there have been little attempt to study customer satisfaction and customer loyalty. Construction Management (CM), the advanced construction management method, was introduced 15 years ago in the mid 1990's in the domestic market. The aim of this research is to build a model that can predict customer loyalty based on how much customers are satisfied with CM service. To measure customer satisfaction and loyalty, this research surveyed 135 decision-makers who have experienced CM services. Customer satisfaction was tested and analyzed according to different phases: planning, designing, procurement, construction, and post construction. Referral intention was tested based on NPS theory. Customer types were divided into detractors, passively satisfied and promoters according to the tested measurement and multinomial logistic regression between the satisfaction by construction phases and customer types. This research resulted to a model that can predict customer types: detractors, passively satisfied and promoters, which were determined according to satisfaction level. The initial planning phase also revealed which factor is most influential for a customer to become promoter. These results can be used to acquire customer loyalty by managing the satisfaction of customers through a project under an Internet-based environment. Such can provide the needed information in quickly exploring positive and negative word-of-mouth feedbacks.

Characteristics of Marketing Strategies and Methods in CM Service Commodity (CM서비스 상품 관리 전략 및 방법의 특징에 관한 연구)

  • Song, Yeon-Joo;Park, Ji-Chul;Kim, Han-Soo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.487-490
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    • 2007
  • Even though the domestic CM market has expanded in size continually since 2000, concerns of obstacles for vitalizing CM market have risen. A critical concern is clients' low recognition and motivation to make use of CM services. In this situation, it is important for CM firms to actively promote their marketing activities. The objective of this paper is to identify major characteristics of CM firms' marketing strategies and methods in relation to the management of CM service as a commodity.

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Development of an Evaluation Model for CM Service Quality (CM서비스 품질 측정모델 개발에 관한 연구)

  • Jung, Won-Min;Lee, Hyun-Ki;Kim, Han-Soo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2006.11a
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    • pp.351-354
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    • 2006
  • The CM(Construction Management) market has been growing steadily since 2000, but there are a lot of obstructing factors. Recently, many questions have been raised over the level of construction managers' technique, the appropriateness and efficiency of CM, and the performance of using CM because of its short history. In this respect, evaluating CM service quality is a very important issue not only to acquire a better position in unlimited competence markets but also to survive. Therefore, the objective of this study is to present a service quality evaluating model which can be adopted to CM companies.

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Feasibility Analysis of Introducing CM at Risk Delivery Method to the Korean Public Construction Industry by Analyzing Attributes of the Projects (대상공사의 특성요인 적합도 분석에 의한 공공부문 'CM at Risk 방식' 도입의 타당성 분석)

  • Koh, Min-Hyeok;Kim, Yea-Sang;Kwon, Soon-Wook;Chin, Sang-Yoon
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.2
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    • pp.3-14
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    • 2010
  • A high degree of management skills and functions is essential to the success of construction projects. While the various construction management delivery methods have been realized as the solutions, Korean government is planning to introduce 'CM at Risk Method' to the public construction projects. However, even if its effect has been verified successful in the international market, it must be considered before legally adapting the method that it would be suitable to our public sector, In this respect, the purpose of this study is to evaluate and analyze feasibility of 'CM at Risk Method'. In order to do that, 15 attributes of construction projects were found, which were suitable to 'CM at Risk Method' in general, 'CM at Risk-GMP Method', and 'CM at Risk-Cost Reimbursable Method' and suitability of each attribute to each of 9 categories of public construction facilities was evaluated by questionnaire survey to CM specialists. Results showed that 'CM at Risk Method' might not bring improper effect to the industry but due to the characteristic of public sector, the effect would be very limited.

Analysis of Construction Management Market Using System Thinking (시스템 사고를 이용한 건설사업관리 시장 영향요인 분석)

  • Kim, Yoon-Woo;Park, Hee-Sung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.32 no.3D
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    • pp.239-245
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    • 2012
  • The necessity of professional construction management has been increased as a construction project is getting larger, more complex and specialized. Thus, the CM market has steadily expanded since 1996 in Korea. Despite the external expanding of the CM market, experts claim that domestic CM regulations and infrastructures should be revised. Therefore, this paper developed a causal map which consists of elements vitalizing CM market. Then, the simulation model using NUMBER (Normalized Unit Modeling by Elementary Relationships) to predict the size of the CM market is established. As a result, in the case of more regulation related CM, the quantity of CM projects could not reach of construction supervision until 2020. This paper can be used as a baseline providing a prospection of the change of CM market according to causal relation between the improvement as well as the base of revitalization research of CM market based on non-institutional factors change.

A Study on the Proper Methodology for Selecting Domestic Public Sector Construction Management Contracts (국내 공공부문 CM의 평가 및 낙찰자 선정방법 개선안 연구)

  • Lee Yong-Jun;Lee Hak-ki
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.296-299
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    • 2002
  • Construction Management tends to create a formal procurement resulted from recent legislative procedures system in domestic construction industry. However, the fact that construction Manager(CMr) has been chosen, in practice, under a poor circumstance in selecting and discriminating specialty requires the more optimal procedures. Therefore, in this research, we analyze the existing shortcomings. the various procedures, influence factors, and the criteria to be considered in selecting and evaluating CMr. Also. this study suggests the improved method based on the facts above. To accomplish the construction project successfully, it is one of the advanced schemes to choose an adequate CMr needed to the project through the precision in the formation and application of the procedure as well as the suggested criterion in selecting CM.

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A Study on the Current Situations about the Use of Big Data for Cost Estimating Tasks in CM Companies (CM사 견적업무의 빅데이터 활용 현황에 관한 연구)

  • Kim, Hyeon Jin;Kim, Han Soo
    • Korean Journal of Construction Engineering and Management
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    • v.22 no.6
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    • pp.24-33
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    • 2021
  • Cost management is a major function of CM (construction management) companies for clients and cost estimating is a critical task in that it provides a baseline for cost management and a foundation for decision making in construction projects. For this purpose, CM companies need to obtain and use good quality data, which leads to more accurate and efficient cost estimating. As the use of big data becomes increasingly important in the construction industry, researches related to the theme have become the active areas of studies. However, literature review shows that the current situations in relation to the use of big for cost estimating of CM companies are under-researched. The objective of the study is to identify key characteristics and implications in the use of big data for cost estimating of CM companies, which can contribute to develop strategies for such purposes.