• The Research Journal of the Costume Culture
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• v.27 no.3
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• pp.285-297
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• 2019

Retail firms have begun to pursue the marketing strategies, which stimulate consumers' sensibility and lead people to purchase their products. The visible effects of visual merchandising (VM) arouse consumers' interest and play an effective role in having busy people efficiently choose products. Apparel retail stores such as SPA use the offline store to be the experiential environment of their branding. Consumers' sensitivity and response toward various visual merchandising strategies needs to be accessed. The purpose of this study is to identify VM consciousness and VM evaluation attribute factors. Relationship of such variables with other variables were accessed. As consequence variables, product satisfaction and unplanned purchase behavior were included in the study. An empirical survey data was collected from men and women of various ages. Results indicated that VM consciousness and VM evaluation attribute factors were not correlated with consumer demographic variables. VM evaluation attributes were factored into appropriateness, attractiveness and functionality dimensions. Clothing involvement and brand orientation significantly influenced product satisfaction and unplanned purchase. The direct and indirect effect (via VM consciousness) were significant. For unplanned purchase, brand orientation only had indirect effect. The influence of VM evaluation attribute factors were significant. Appropriateness had stronger effect on product satisfaction whereas attractiveness had stronger effect on unplanned behavior. Functionality dimension had only indirect effect on product satisfaction but did not show significant direct and indirect effects on unplanned purchase. This study identified the pivotal role of VM consciousness in various shopping and purchasing circumstances in offline retail store of apparel brands.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.365-378
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• 2022

This study attempted to understand the effect of subjective class consciousness on the quality of life of female elderly people and to verify the multi-mediated effect of expectation of living standards and depression. To this end, an analysis was conducted using the SPSS Process Macro for 8,070 female elderly people aged 55 or older in the data of the "2018 Aging Research Panel Survey 7" of the Korea Employment Information Service. As a result of the analysis, first, it was found that the higher the subjective class consciousness of the elderly women, the higher the quality of life. Second, the higher the subjective class consciousness of the elderly women, the higher the expectation of living standards and the lower the depression. Third, in the relationship between the subjective class consciousness and quality of life of female elderly, when expectations and depression of living standards were simultaneously put into the regression equation, both variables were found to have significant mediating effects. Based on these research results, practical and policy implications for improving the quality of life of the elderly women were discussed together.

• Industry Promotion Research
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• v.8 no.2
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• pp.93-100
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• 2023

This study used Gangwon provincial social survey data(2021) to verify the effect of working environment satisfaction of the main working population on settlement consciousness and the mediating effect of subject employment stability. The working environment satisfaction was analyzed by dividing it into three sub-factors: income satisfaction, working conditions satisfaction, and community life satisfaction. As a result of the study, all three sub-factors of working environment satisfaction and subjective employment stability had a positive correlations with settlement consciousness. It was confirmed that subjective employment stability had a partial mediating effect when each of the three sub-factors of working environment satisfaction affected settlement consciousness. Based on the results of the study, it is meaningful to provide empirical data for preventing outflow of the local population by revealing the effect of working environment satisfaction and subjective employment stability on the settlement consciousness.

• Journal of the Korean Society of Costume
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• v.56 no.5 s.104
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• pp.59-74
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• 2006

The purpose of this study is to investigate the skin type of $20{\sim}30’s$ women that use skin type test paper of cosmetic companies and usual using condition for the cosmetics. The result is as follows; The research target is $20{\sim}30’s$ woman in Seoul area, around capital city area and Geonra province, we surveyed the difference among the group, after dividing the groups with job, monthly income. As the result of research on the usual using cosmetics and cleansing products, $20{\sim}30’s$ woman mostly have toilet water, lotion and foam type cleansing product and use them. As the result of consciousness of skin type combination skin type is 46.1%, dry skin type is 23%, oily skin type is 15%, sensitive skin type is 9%, normal skin type is 7%. To compare results of skin type test paper of cosmetics companies with consciousness of skin type, result of skin type test paper of cosmetics companies was different consciousness of skin type. The result of skin type test paper of B company is same as consciousness of skin type is 31.2% and this result among cosmetics companies was appeared high ratio. Among the results from 3 companies, the rate that all result for 1 person's skin type are accord, is just 8%. 2 companies among them have matching rate of 42%. Most of all, each results of skin type test paper of cosmetics companies was appeared difference. This result show the problem of objectivity about skin type test paper of cosmetics companies that they using it.

• Archives of design research
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• v.19 no.5 s.67
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• pp.255-268
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• 2006

This study raised a question about 'how user's psychological value consciousness influences design evaluation and evaluated 14 product samples. Three main categories were chosen to be analyzed; product evaluation by step, value consciousness toward products, and creation of shape image and design evaluation. In order to obtain results, four research hypotheses were established a and case study was conducted as part of 'conclusive research' for verification. 120 university students in their 20s majoring in product design were chosen as testees in a bid to increase the accuracy of data. With data collected, the whole flow was analyzed by simple tabulation and further analysis was carried out in three evaluation items. An analysis method was mainly quantitative, focusing on multivariate analysis like factor analysis, cluster analysis, etc. The empirical analysis of this study was verified at P<.05 significance level and SPSSWIN 12.0 program was used for statistic process. As a result, four conclusions were gained regarding 'user's value consciousness toward products and pattern of design evaluation'.

• Journal of Fisheries and Marine Sciences Education
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• v.14 no.1
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• pp.1-26
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• 2002

In this paper, we studied the consciousness of Fisheries high school students Through these kinds of works, this paper will focus on how to activate the Fisheries high school in Kyungbuk province. Primarily, research of the consciousness of people living in the fisheries community of the Kyungbuk coast has been engaged in fisheries. Secondly, research is done the consciousness of Fisheries high school students. Thirdly, research of consciousness of neighboring middle school teachers. Finally, searching for reform measures toward activating Fisheries high schools in the whole country. The conclusions of the study were as follows: First, the proper view of fisheries should be settled again. The understandings of basic knowledge about maritime affairs and fisheries in the stages of elementary schools and middle schools are needed. Secondly, in order to find a way out of the difficulties in fishering villages, governmental financial support has to be presente. from the view of fisher folks who are engaged in the fisheries. Thirdly, larger portions of economic value should be allocated to fisheries villages by improving fisheries structure of the fishery. Actually, lower incomes have burdened fisheries villagers with more debts. Fourthly, academic and care counseling must concentrate on the diversification of courses after graduation from fisheries high schools. Realistically, students of fisheries high schools are longing to enter into universities. Fifthly, reorganization of specialized highschool systems, changes of titles of schools and reconstruction of departments should be steadily carried out. Finally, high morale of fisheries highschool teachers should be revised using various steps. They didn't appear to be proud of their teaching jobs. Supervisors ought to exchange their opinions with teachers for the purpose of development of fisheries high schools.

• The Research Journal of the Costume Culture
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• v.22 no.2
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• pp.225-239
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• 2014

This study examines how environmental consciousness and socially responsible clothing consumption attitude influence people's perceptions of the consequences of fast fashion. Data were collected through a questionnaire survey administered to females in their 20s to 40s, and a total of 430 surveys were used in the final analysis. The research results are as follows. First, environmental consciousness-which was conceptualized as interest in consumer effectiveness and the environment-had a positive influence on attitudes toward socially responsible clothing consumption attitude, i.e., clothing recycling and resource conservation. As the perception of consumer effectiveness was high, respondents had a tendency not to follow trends. Second, consumers with a high level of interest in the environment perceived the effect of fast fashion on the environment as serious, and they felt negatively toward personal use of fast fashion. Third, consumers with strong resource conservation behavior perceived the effect of fast fashion on the environment as serious, but those with positive attitudes toward secondhand clothing did not appear to have that perception. Finally, consumers who followed trends and those with weakly held attitudes about resource conservation felt positively toward personal use of fast fashion. The results of this research indicate that environmental consciousness is an important factor for socially responsible clothing consumption behavior. In addition, consumers with strong attitudes regarding resource conservation were more perceptive of the negative effect of fast fashion on the environment.

• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.19-32
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• 2004

Not only consumers but also corporations need to use and develop sustainable consumption for environmental preservation these days. This research studied the level of environmental consciousness, knowledge of environmental problems and consumption behavior for environmentally sustainable home electrical goods. This study was conducted by survey method and the sample was 300 housewives aged 20-50 living in Seoul and urban areas in 2003. The consciousness for the environment and seriousness of theenvironmental problems were very high. Nevertheless, the level of consumption behavior for environmentally sustainable goods was lower than the consciousness. Of the total sample, 33% were aware of the ultrasonic-waves-sink, 73% of the non-detergent-wash machine, 50% of the vacuum-without-trash envelope, and only 17% of the micro-oven-zero air power. Over 50% of the sample wanted to buy these environmentally sustainable, home electrical goods, especially working housewives.

• Journal of the Korean Home Economics Association
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• v.35 no.6
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• pp.55-69
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• 1997

This research was focused on the filial piety, familism of the undergraduates and consciousness for supporting their parents. The subjects of this study were 675 undergraduates living in the Gyeongnak area. The major findings are as follows: First, the undergraduate's filial piety and consciousness for supporting their parents was high but familism was low. Second, the more the undergraduate's filial piety and familism were high, the more the undergraduate's consciousness for supporting their parents was high. also filial piety was shown to be the most important factor for the undergraduate to support their parents. third, the attitude of undergraduate's towards supporting their parents has been changed and Undergraduates felt t6ha there is a lack of communication with heir parents.

• Journal of the Korean Home Economics Association
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• v.32 no.5
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• pp.29-44
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• 1994

It is an urgent time to give impetus to an ecological understanding of relationship between man and environment and to promote an action to preserve environment. This paper is to examine factors which give influence to environmental education environmental consciousness and environmental behavior of housewives. The subjects of this study are 806 Seoulite housewives. A questionaire is used as the survey method and the statistical methods such as frequency percentage ANOVA multiple regression path analysis have been applied for research. Major findings are summarized as follows: Major findings are summarized as follows: When environmental education program is relatively low differences are shown according to variables of age, education and occupation. Second, when environmental consciousness is high differences are shown according to variables of age education income and housing. Third when environmental behavior is low group difference is shown only according to age. Relative influence to environmental behaviour is shown in the order of spare-life type environmental education environmental consciousness socio-oriented type fashion-oriented type and age difference.