• Journal of Fashion Business
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• v.19 no.6
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• pp.127-138
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• 2015

Due to the virtual nature of online businesses, online apparel stores need to enhance the consumer experience by utilizing store design attributes to provide their customers relevant and sufficient information. Since online apparel stores mainly communicate with their customers virtually and digitally, it is important to understand how consumers perceive and react to different design attributes commonly found on apparel stores' online websites. The purpose of this paper is to examine the importance of design attributes commonly found on online apparel stores' websites using three different importance measurements. The design attributes examined in this study include enlarged pictures, product detail pictures, product reviews by other buyers, coordinating items, and size measurement charts. The three different measurements used in this study include two direct measures and one indirect measure using conjoint analysis. Across the three different measures, both the men and women indicated that enlarged pictures represent the most important design attribute when they purchase clothes online followed by size measurement charts and they considered the availability of coordinating items the least important design attribute.

• Journal of Information Technology Services
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• v.10 no.3
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• pp.265-284
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• 2011

The purpose of this study is to analyze the demand for telemedicine and telehealthmanagement services, which are key elements of home based u-health. The conjoint analysis, which is a conventional method for demand analysis for newly introduced products, is employed, utilizing the survey data on 500 seoul citizens. Further, multivariate probit model is used to estimate the demand. The result shows that the demand for telemedicine services is greater than that of telehealthmanagement services. Further, home-based u-health services will play a role as a complementary for face-to-face medical treatments, rather than a substitute. Meanwhile, the demand for home-based u-health services is found to be very sensitive to price.

• Journal of Technology Innovation
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• v.13 no.1
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• pp.73-89
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• 2005

As a scientific educational facility, the role of science museum has been enlarged. However there are few study to evaluate the public value of science museum. This paper applies a conjoint analysis to measuring the public value of science museum. At first, this paper chose the attributes of science museum and derived the marginal willingness to pay, As a result, the choice works for selecting a preferred option among three alternatives were within respondents' ability and the derived marginal willingness-to-pay estimates were statistically different from zero. This paper contributes to complementing the existing valuation methods by estimating the attributes of science museum and providing policy-makers with useful methodological framework and quantitative information in the decision-making process related to the policy of cultural facilities.

• Korean Management Science Review
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• v.22 no.1
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• pp.149-165
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• 2005

From the growth of internet technology, many e-commerce principles have been Introduced In airline industry. The computer reservation systems(CRS) has been considered as the first real-time business application and the earliest examples of e-commerce. in airlines, the early e-business activity was to build the web site for providing flight Information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.

• Korean Management Science Review
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• v.32 no.4
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• pp.29-43
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• 2015

Word-of-Mouth (WOM), which is the unpaid spread of a positive marketing message from person to person, has been shown to be even more effective in influencing purchase decisions than traditional advertising channels. The effects of WOM might be different by types of persuaders (purchasers vs. non-purchasers), however, the current body of research has not given attention to the differential effects of WOM. This study focuses on whether or not potential customers are influenced by the WOM from non-purchasers as well as from purchasers, and it investigates if the impacts of WOM from non-purchasers are different with those from purchasers. Based on conjoint analyses, it concludes that potential customers are affected by the communication with non-purchasers as well as with purchasers but the impacts of non-purchasers are not greater than those of purchasers.

• Journal of Korean Society for Atmospheric Environment
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• v.30 no.3
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• pp.270-280
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• 2014

The objective of this research is to quantitatively valuate the economic value of analysis model related to climate change mitigation and adaptation. Due to the fact that the subject of this research, which is the Korean climate change mitigation and adaptation model, has not been actualized, a conjoint analysis applying stated preference data has utilized. As results, among the many attributes considered in this research, the value of the attribute related to reflecting Korea's current situation is analyzed to be largest in both greenhouse gas (GHG) mitigation model and climate change adaptation model. Additionally, if all the considered functional aspects are assumed to be feasible, the economic value of the Korean GHG mitigation model is assumed to be 60.3 billion Korean won(KRW) and the Korean climate change adaptation model is assumed to be 51 billion KRW.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.380-384
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• 2000

Effectiveness of information conveyance in reading is affected by several factors such as line length, letter size, line spacing arrangement as well as typeface itself. This study examined relative importance of these factors by asking people to read the texts that was constituted with non-square form letter and rank the preference of texts through conjoint analysis. In the case of reading time, justification was the most important factor, followed by leading, line spacing, letter width, line length, font size, font type in their order of importance. And in the case of preference decision, letter width was the most important factor, followed by font size, justification, line spacing, leading, line length, font type. The result will be useful in understanding how to consider human preference in the hangul typography.

• Korean Management Science Review
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• v.27 no.3
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• pp.149-160
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• 2010

This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.440-443
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• 2008

In this research, we develop the model of selecting and setting technology modular alternatives. We compose the selecting process(CHP) after setting technology modular alternatives based on technical couple by Conjoint Analysis(CA). Through this process, we can have several advantages. (1) Increasing the accuracy of R&D project evaluation (2) Declining the load of pair-wise comparison

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.4
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• pp.1525-1531
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• 2012

This study has been developed to make a marketing tool for word-of-mouth marketing for "Low-Budget Movie". By developing an application program of Low-Budget Movie for 20millions of Smart-Phone user, it can find out the best environment of service, function, etc. Hereby, it could contribute the progress of Korean film industry with this marketing tool of Low-Budget movie. For the research, conjoint analysis has been done through conjoint survey and general survey.