Proceedings of the Korean Society for Emotion and Sensibility Conference (한국감성과학회:학술대회논문집)
- 2000.04a
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- Pages.380-384
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- 2000
Relative importance of factors affecting text reading time and preference(II) : Focusing on non-square form letter
- Yi, Joon-Suk (Taegu University) ;
- Jin, Young-Sun (Kyungpook National University) ;
- Park, Min (Kyungpook National University) ;
- Lee, Jong-Hyoung (Kyungpook National University)
- Published : 2000.04.01
Abstract
Effectiveness of information conveyance in reading is affected by several factors such as line length, letter size, line spacing arrangement as well as typeface itself. This study examined relative importance of these factors by asking people to read the texts that was constituted with non-square form letter and rank the preference of texts through conjoint analysis. In the case of reading time, justification was the most important factor, followed by leading, line spacing, letter width, line length, font size, font type in their order of importance. And in the case of preference decision, letter width was the most important factor, followed by font size, justification, line spacing, leading, line length, font type. The result will be useful in understanding how to consider human preference in the hangul typography.