Browse > Article
http://dx.doi.org/10.9716/KITS.2011.10.3.265

Analysis on the Demand for Ubiquitous Healthcare Services: Focusing on Home-based Telemedicine and Telehealthmanagement Services  

Koh, Dae-Young (산업연구원 서비스산업연구센터)
Cho, Hyun-Seung (산업연구원 서비스산업연구센터)
Publication Information
Journal of Information Technology Services / v.10, no.3, 2011 , pp. 265-284 More about this Journal
Abstract
The purpose of this study is to analyze the demand for telemedicine and telehealthmanagement services, which are key elements of home based u-health. The conjoint analysis, which is a conventional method for demand analysis for newly introduced products, is employed, utilizing the survey data on 500 seoul citizens. Further, multivariate probit model is used to estimate the demand. The result shows that the demand for telemedicine services is greater than that of telehealthmanagement services. Further, home-based u-health services will play a role as a complementary for face-to-face medical treatments, rather than a substitute. Meanwhile, the demand for home-based u-health services is found to be very sensitive to price.
Keywords
u-Health; Telemedicine; Telehealthmanagement; Conjoint Analysis; Multivariate Probit Model;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Train, K., Discrete Choice Method with Simulation. Cambridge University Press, Cambridge, 2003.
2 Zhao, X. and M. N. Harris, "Demand for Marijuana, Alcohol, and Tobacco:Participation, Levels of Consumption and Cross-Equation Correlations", The Economic Record, Vol.80(2004) pp.394-410.   DOI   ScienceOn
3 Edwards, Y. D. and G. M. Allenby, "Multivariate Analysis of Multiple Response Data", Journal of Marketing Research, Vol.40 (2003), pp.321-332.   DOI   ScienceOn
4 Green, P. E. and V. Srinivasan, "Conjoint Analysis in Consumer Research:Issues and Outlooks", Journal of Marketing Research, Vol.5(1978), pp.103-123.
5 Jeong, G., D. Koh, and J. Lee, "Analysis of the Competitiveness of Broadband over Power Line Communication in Korea", ETRI Journal, Vol.30(2008), pp.469-479.   DOI
6 Kim, Y., "Estimation of Consumer Preferences on New Telecommunication Service:IMT 2000 Service in Korea", Information Economics and Policy, Vol.17(2005), pp.73-84.   DOI   ScienceOn
7 Kim, Y., J. Lee, and D. Koh, "Effects of Consumer Preferences on the Convergence of Mobile Telecommunications Devices", Applied Economics, Vol.37(2005), pp.817-826.   DOI   ScienceOn
8 Mackenzie, J., "A Comparison of Contingent Preference Models", American Journal of Agricultural Economics, Vol.75(1993), pp. 593-603.   DOI   ScienceOn
9 Koh, D. and J. Lee, "Analysis of Consumers' Choices and Time-Consumption Behaviors for Various Broadcasting and Telecommunication Convergence Services", ETRI Journal, Vol.32, No.2(2010), pp.302-311.   DOI
10 Layton, D. F., "Random Coefficient Models for Stated Preference Surveys", Journal of Environmental Economics and Management, Vol.40(2000), pp.21-36.   DOI   ScienceOn
11 Roe, B., K. J. Boyle, and M. F. Teisl, "Using Conjoint Analysis to Derive Estimates of Compensating Variation", Journal of Environmental Economics and Management, Vol.31(1996), pp.145-159.   DOI   ScienceOn
12 Rossi, P. E., G. M. Allenby and R. McColluch, Bayesian Statistics and Marketing, John Wiley and Sons, New York, 2005.
13 San Miguel, F., M. Ryan, and E. McIntosh, "Applying Conjoint Analysis in Economic Evaluations:an Application to Menorrhagia", Applied Economics, Vol.32(2000), pp.832-833.
14 Alvarez-Farizo, B. and N. Hanley, "Using Conjoint Analysis to Quantify Public Preferences over the Environmental Impacts of Wind Farms:an Example from Spain", Energy Policy, Vol.30(2002), pp.107-116.   DOI   ScienceOn
15 Baltas, G., "A Model for Multiple Brand Choice", European Journal of Operational Research, Vol.154(2004), pp.144-159.   DOI   ScienceOn
16 김옥남, u-healthcare가 다가온다, LG경제연구원, 2009.
17 Carlsson, F., "The Demand for Intercity Public Transport:the Case of Business Passengers", Applied Economics, Vol.35(2003), pp.41-50.   DOI   ScienceOn
18 Cappellari, L. and S. P. Jenkins, "Multivariate Probit Regression Using Simulated Maximum Likelihood", The Stata Journal, Vol.3(2003), pp.221-222
19 Chib, S. and E. Greenberg, "Analysis of Multivariate Probit Models", Biometrika, Vol.85(1998), pp.347-361.   DOI   ScienceOn
20 이윤태, 김시연, 국내 u-health 등장에 따른 정책대응방안 연구, 한국보건산업진흥원, 2008.
21 김문구, 박종현, "u-health 개인 가입형 서비스 수용도 분석 및 시장창출방향", 대한병원협회지, 대한병원협회, 2009.
22 지경용, 김문구, 박종현, u-health 수요전망과 정책과제, 한국전자통신연구원, 2006.
23 Ahn, J., J. Lee, J. D. Lee, and T. Y. Kim, "An Analysis of Consumer Preferences among Wireless LAN and Mobile Internet services", ETRI Journal, Vol.28(2006), pp.205-215.   DOI
24 Adamowicz, W., P. Boxall, M. Williams, and J. Louviere, "Stated Preference Approaches for Measuring Passive Use Values:Choice Experiments and Contingent Valuation", American Journal of Agricultural Economics, Vol.80(1998), pp.64-75.   DOI   ScienceOn
25 고대영, 조현승, "홈네트워크 기반 원격진료서비스 및 원격건강관리서비스 소비자 이용의향 결정요인 분석", 보건경제와 정책연구, 제16권, 제1호(2010), pp.63-84.
26 고대영, 조현승, "u-health 서비스 소비자 인식 조사 및 정책적 시사점", 산업연구원, 2011.
27 강성욱, 김재윤, u-health의 경제적 효과와 성장전략, Issue Paper, 삼성경제연구소, 2007.