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http://dx.doi.org/10.5762/KAIS.2012.13.4.1525

A Study on Development of Smartphone Mobile Application for Word-of-Mouth Marketing in Low-Budget Independent Film  

Kim, Hye-Won (Dept of Cinema, Chungwoon University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.13, no.4, 2012 , pp. 1525-1531 More about this Journal
Abstract
This study has been developed to make a marketing tool for word-of-mouth marketing for "Low-Budget Movie". By developing an application program of Low-Budget Movie for 20millions of Smart-Phone user, it can find out the best environment of service, function, etc. Hereby, it could contribute the progress of Korean film industry with this marketing tool of Low-Budget movie. For the research, conjoint analysis has been done through conjoint survey and general survey.
Keywords
Low-Budget Movie; an application program;
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