• 제목/요약/키워드: competitors

검색결과 466건 처리시간 0.022초

웹 사이트의 품질 결정요인과 고객 만족도, 몰입, 성과간의 관계에 관한 연구 (A Study on the Determination Factor of Web Site Quality and the Relationship with Customer Satisfaction, Involvement, and Performance)

  • 김성엽
    • 통상정보연구
    • /
    • 제6권1호
    • /
    • pp.51-74
    • /
    • 2004
  • The virtual space of internet has changed the existed market structure as more and more internet users have highly increased. And this situation has given a golden opportunity to the internet service firms that are supposed to meet their customers through the internet web sites. So, it is becoming a critical issues to construct and keep better web sites than their competitors to the internet service firms. This paper is intented as an investigation of determination factors of internet web site quality further, which of them are more important factors to the consumer satisfaction. For this purpose, empirical approach using factor analysis, regression analysis was used to develop dimensions of internet web site quality and to explore more important factors that internet service firms should choice to have competitiveness. Empirical results of the study presented that the determination factors of internet web site quality were composed of five factors like Responsiveness, Accessibility, Ease of use, System Performance, Communication. And we found that Communication and Ease of use are more important factors than other ones. Therefore, the internet service firms that are plan to have more competitiveness than their competitors should choice these important factors and concentrate on these ones to build excellent internet web sites.

  • PDF

A Study on Strategies of Multinational Bakery Retailers in China : Focused on Paris Baguette and Competitors

  • KIM, Byoung Goo;HWANG, Hee-Joong
    • 유통과학연구
    • /
    • 제18권12호
    • /
    • pp.55-66
    • /
    • 2020
  • Purpose: For bakery retailers that want to enter the Chinese market, this study seeks to draw implications through the analysis of Paris Baguette, Paul Bakery and local competitors. In particular, the study analyzes entry strategies, as well as the advantages and disadvantages of the companies. Research design, data and methodology: This study analyzed the Chinese bakery industry and overviewed the policy of bakery industry. The research method utilized Chinese Statistical Yearbook of Food Industry and literature related to Chinese bakery industry. Additionally, this study used case analysis methods for foreign and local bakery enterprises in the bakery industry. Results: During the rapid growth of bakery industry, Paris Baguette made a successful settlement by utilizing localization strategy; while on the contrary, Paul Bakery took a standardization strategy and failed in the Chinese market. Conclusions: Paris Baguette succeeded in launching localized products after thoroughly analyzing products that suit local tastes in China. However, Paul Bakery has been knocked out of the Chinese market for failing to capture the taste of the Chinese people by launching standardized products that reproduce French culture and taste. As such, the Chinese market is huge and differences exist in different provinces, so standardization and localization strategies should be appropriately utilized.

The Effect of Social Entrepreneurship in a Startup Company on Corporate Social Responsibility

  • JUNG, Kum-Jong;JEON, Byung-Hoon
    • 동아시아경상학회지
    • /
    • 제10권1호
    • /
    • pp.47-57
    • /
    • 2022
  • Purpose - Overall social entrepreneurship has a positive effect on the organization's C.S.R. and overall growth. This study aims to identify the effects of social entrepreneurship in startup companies on corporate social responsibility by identifying gaps in the literature and providing feasible solutions to the gaps. Research design, Data, and methodology - The qualitative content analysis that was conducted by this research takes the form of two research designs. The first step to conducting a conceptual content analysis is to choose the level of analysis, specifically words, phrases, word sense and the second step is the relational content analysis by choosing the concept to be examined, only that the analysis entails examining the relationships between concepts Result - According to the investigation of numerous previous literature review, the current authors found out total six solutions and the application of suggested solutions indicated that the use of innovative models, startup organizations can gain a competitive edge against dominant competitors in their industry of operations, Conclusion - Finally, the conclusion of this research indicates through the use of innovative solution models, startup organizations can gain a competitive edge against dominant competitors in their industry of operations and startup companies may range from an increase in reputation to growth in profitability and entrepreneurs' satisfaction.

고차자원이 성과 지속성에 미치는 영향: 국내기업을 중심으로 (Performance Persistence in the Presence of Higher-order Resources-Focus on Domestic Companies)

  • 김민조;이윤표;황승준
    • 산업경영시스템학회지
    • /
    • 제47권1호
    • /
    • pp.1-8
    • /
    • 2024
  • This study analyzed the impact of Higher-order resources on profit sustainability for domestic companies using a mathematical statistical model. Higher-order resources refer to resources that do not directly affect profits but influence other resources that directly contribute to profits. As a result of analysis using 30 years of actual data from more than 650 domestic companies, the average duration of competitive advantage including high-order resources was found to be about twice as long as the period suggested by the autoregressive model excluding high-order resources. Through this, if companies want to earn more profits over a long period of time than their competitors, they must not only possess resources that are more valuable, rare, difficult to imitate, and non-substitutable compared to their competitors, but also that higher-order resources can contribute to changes in these resources over time. It was confirmed that it must lead the long-term profit difference. High-level resources include strategic planning, mergers and acquisitions (M&A) capabilities, and good forecasting.

A study on analysis of 7-Eleven's competition structure and competitiveness using Porter's 5 Force model

  • Kwang-Keun LEE
    • International Journal of Advanced Culture Technology
    • /
    • 제12권1호
    • /
    • pp.202-208
    • /
    • 2024
  • Objective: The purpose of this study is to examine the competitive environment of 7-Eleven using Porter's 5 Force model to analyze the specific competitiveness of 7-Eleven that has maintained continuous growth as a competitive company. Methods: This study is a case study of 7-Eleven. Results: As a result of the analysis, 7-Eleven has reinforced its competitiveness with existing competitors by raising entry barriers by expanding domestic stores and developing overseas convenience store business, focusing on North America, based on economy of scale. In addition, 7-Eleven seeks to differentiate itself from other convenience stores by developing a "private brand" and strengthens its bargaining power with suppliers through the development of new products by gathering information and know-how of experts in product development based on customer needs. The bargaining power with customers has been strengthened by building loyalty and trust in the brand by allowing consumers to purchase the same products at the same price no matter which store they visit. As a threat to potential competitors, 7-Eleven has secured a competition advantage by raising the barrier to entry by concentrating stores in specific areas through a dominant franchise development strategy and increasing awareness of 7-Eleven among consumers. In the case of threats from substitute products, it was confirmed that 7-Eleven has overcome the threat from substitute products by opening 24 hours a day and providing various services such as ATMs and copiers.

평면 데이터 분포에 영향을 끼치는 점 분포의 부분집합 추출 방법 - 소규모 소매점포의 매출자료를 이용한 상권 및 경쟁력 분석기법을 사례로 - (A Method for the Extraction of a Subset of Points from a Large Set of Points Affecting the Distribution of Surface Data - A Case Study of Market Area and Competitive Power Analysis by Sales Data of Micro Scale Retail Stores -)

  • 이정은;사다히로 유키오
    • 한국지리정보학회지
    • /
    • 제9권1호
    • /
    • pp.1-12
    • /
    • 2006
  • 공간분석에서는 사용되는 공간데이터 종류에 따라, 각각의 특징있는 분석법을 요구하므로, 다양한 접근법을 필요로 한다. 특히, 두 종류의 상이한 공간데이터 집합이 공존하는 경우, 어느 한 공간객체의 분포에 영향을 끼치는 다른 공간객체 집합에 대한 부분집합을 추출하여, 공간객체간의 관계성을 규명할 수가 있다. 지리정보시스템 등의 공간객체 분석기술의 발달로, 시각적으로도 간단히 공간객체간의 관계성을 파악할 수 있으나, 데이터의 양이 방대해지는 추세에서는, 지리정보시스템 (geographical information system)상에서 시각화된 공간객체 정보만으로는 서로 다른 공간객체간의 분포에서 상호관계성을 정량적으로 분석하기 어렵다. 따라서, 본 연구에서는 정량적 기준을 통해, 서로 다른 두 공간객체 간의 관계성 분석을 주목적으로 한다. 모델화된 정량적 기준의 평가를 위해 분석에 사용되는 실제 데이터는, 소규모 소매점포의 매출데이터를 사례로 들기로 한다. 데이터 수집에 제한이 있다는 특수환경으로 인해, 본 연구에서 사용되는 모델은 로짓모델을 기반으로 한 미지파라미터 추정이 가능하도록 구성되어있다. 제안된 모델을 사용하여, 대상점포의 매출분포에 큰 영향을 끼치는 것으로 판단되는 경쟁점포를 일련의 경쟁점포 집합에서 추출하며, 그 결과의 타당성을 검증하도록 한다.

  • PDF

소프트웨어 에이전트를 위한 협상 결정함수에 관한 연구 (A Study on Negotiation Decision Functions for Software Agents)

  • 김중한
    • 한국산업정보학회논문지
    • /
    • 제8권3호
    • /
    • pp.76-84
    • /
    • 2003
  • 소프트웨어 에이전트에 의해서, 일상 업무는 자동화 되어왔으며, 그에 따라 사람이 담당하는 업무는 특정 업무범위로 축소되고 있다. 그러나 아직까지 대부분의 에이전트는 전체 업무 프로세스의 일부 단계에서만 그 역할을 수행할 뿐이다. 자동화 업무에서의 주요 단계에서 사용자들을 지원하기 위하여 특정 방향으로 협상 당사자들을 설득하는 데 있어서 소프트웨어 에이전트의 역할은 필수적이다. 사용되는 협상의 종류는 매우 여러 가지 이지만, 본 논문은 '협상에 기초한 경쟁적 비즈니스 환경' 과 같은 특정 협상행위에 중점을 두고 있다. 이러한 환경에서의 협상을 위해서 자율적 에이전트는 환경적 변수(예: 협상 경쟁자 수, 각 협상 참여자 수, 협상업무가 완료되는 최대한의 시간, 사용자의 선호도)를 중점적으로 고려하고 있다. 경쟁적 비즈니스 환경에서는 협상진행 중에 끼어 들어 계약을 성사시키는 잠재 협상 경쟁자들이 있지만 자동화된 협상을 위하여 제안된 이전의 협상 결정함수들은 단지 시간이나 정해진 수의 협상참여자들만을 변수로 사용해왔다. 따라서 본 논문은 경쟁적 시장환경에서 잠재적 경쟁자에 대한 고려가 포함된 협상 결정 함수와 그러한 고려사항이 포함되지 않은 협상 결정 함수에 대한 기능의 평가를 시도했다. 이 평가를 위해서 본 논문은 다수의 구매자와 판매자가 제한된 자원을 위해 한 공간에서 경쟁하는 전자상거래 시장을 적용 범위로 선택했다.

  • PDF

QFD를 이용한 국내 금융기관의 프라이빗 뱅킹 서비스 설계 (QFD Applied to Strategic Development for Private Banking System in Korea)

  • 이지수;조수현;손소영
    • 품질경영학회지
    • /
    • 제32권3호
    • /
    • pp.153-165
    • /
    • 2004
  • Recently, financial service industry of Korea started to pay attention to private banking targeting to the rich. However, as the advanced foreign competitors have entered the market, strategic approaches are needed focusing on the general rich rather than the exceptional VIPs. In this paper, we use QFD to provide marketing strategies for Korean financial service providers. Our finding is that ‘intangible service provided by private banker’ and ‘off-line sales’ have marketing priority and ‘investment management’ and ‘value-added service’ follow.

A Study on the Creative Value Innovation Strategy and Creative Value Design

  • Lee, Kang-Koon;Park, Young-H.
    • International Journal of Quality Innovation
    • /
    • 제7권3호
    • /
    • pp.82-91
    • /
    • 2006
  • In order to achieve sustainable growth in the era of global competitiveness, a speedy and flexible strategy is needed in the fast changing management environment. For this purpose, strengthening the core confidence in the organization along with acquiring competitive advantages that cannot be easily copied by competitors should be done based on dealing with needs from customers and markets positively. In this study, the creative value innovation strategy and creative value design methodology will be presented to improve company competitiveness.

An Efficient Implementation of Decentralized Optimal Power Flow

  • Kim, Balho H.
    • Journal of Electrical Engineering and Technology
    • /
    • 제2권3호
    • /
    • pp.335-341
    • /
    • 2007
  • In this study, we present an approach to parallelizing OPF that is suitable for distributed implementation and is applicable to very large inter-connected power systems. The approach could be used by utilities for optimal economy interchange without disclosing details of their operating costs to competitors. It could also be used to solve several other computational tasks, such as state estimation and power flow, in a distributed manner. The proposed algorithm was demonstrated with several case study systems.