품질경영학회지 (Journal of Korean Society for Quality Management)

  • 제32권3호
  • /
  • Pages.153-165
  • /
  • 2004
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  • 1229-1889(pISSN)
  • /
  • 2287-9005(eISSN)
한국품질경영학회 (Korean Society for Quality Management)
권호 표지

QFD를 이용한 국내 금융기관의 프라이빗 뱅킹 서비스 설계

QFD Applied to Strategic Development for Private Banking System in Korea

  • 이지수 (연세대학교 컴퓨터 산업시스템공학과) ;
  • 조수현 (연세대학교 컴퓨터 산업시스템공학과) ;
  • 손소영 (연세대학교 컴퓨터 산업시스템공학과)
  • 발행 : 2004.09.01
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초록

Recently, financial service industry of Korea started to pay attention to private banking targeting to the rich. However, as the advanced foreign competitors have entered the market, strategic approaches are needed focusing on the general rich rather than the exceptional VIPs. In this paper, we use QFD to provide marketing strategies for Korean financial service providers. Our finding is that ‘intangible service provided by private banker’ and ‘off-line sales’ have marketing priority and ‘investment management’ and ‘value-added service’ follow.

키워드

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