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QFD Applied to Strategic Development for Private Banking System in Korea  

Lee Ji Soo (연세대학교 컴퓨터 산업시스템공학과)
Cho Soo Hyun (연세대학교 컴퓨터 산업시스템공학과)
Sohn So Young (연세대학교 컴퓨터 산업시스템공학과)
Publication Information
Journal of Korean Society for Quality Management / v.32, no.3, 2004 , pp. 153-165 More about this Journal
Abstract
Recently, financial service industry of Korea started to pay attention to private banking targeting to the rich. However, as the advanced foreign competitors have entered the market, strategic approaches are needed focusing on the general rich rather than the exceptional VIPs. In this paper, we use QFD to provide marketing strategies for Korean financial service providers. Our finding is that ‘intangible service provided by private banker’ and ‘off-line sales’ have marketing priority and ‘investment management’ and ‘value-added service’ follow.
Keywords
Private Banking; QFD;
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