• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.3
• /
• pp.399-409
• /
• 2022

The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers' insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.

• KIEAE Journal
• /
• v.12 no.6
• /
• pp.3-10
• /
• 2012

Small park in the community is a public asset that is commonly used by the residents daily and performs an important role to activate the community. The purpose of this study is to draw a small park plan through community participation. In concrete, this study tries to find out the demand of the residents about their small park plan, observe the changes in their demand in the process of debate and analyze the effect of the residents' participation. Small group workshop method was adopted in the study and three groups were set up and surveys were made in two stages. Two dimensional pictogram cards and three dimensional digital park formation tools were used. The results of workshop study indicated as follows: Firstly, residents wanted to have community farming garden, green house and flower garden to grow plants, natural walls and safe resting facilities. Secondly, individual and diverse opinions presented at first could be converted to common opinions through mutual exchanges of opinions in the process of debates. Thirdly, digital park formation program functioned well as an effective visual tool to draw the attention and quick responses of the residents and to reach an agreement. It is expected that the results of this study show the effectiveness of residents' participation tools in the process of drawing agreements in the community society that requires the residents' demands and agreement and this study will be usefully utilized in planning community spaces with residents' participation hereafter.

• Journal of Agricultural Extension & Community Development
• /
• v.14 no.2
• /
• pp.395-415
• /
• 2007

The purposes of this study were to investigate the realities of community participation of young farmers and to suggest measures to activate community participation. The data were collected from 234 young farmers from rural Korea. With SPSS 13.0 program for Windows, Frequency, t-test, ANOVA, LSD for post-hoc interpretation and Factor Analysis were employed to analyze the data with statistical significance level of .05. The main results of the study and suggestions were as follows: 1) Young farmers were more likely to participate in watching television on community, discussion with others and internet search for community, while, rural youths were less likely to participate in contacting government and parliament. 2) Difficulties of community participations of young farmers were lack of time and insufficient information about participatory activities. The study suggested that young farmers should get more opportunities to participate in diverse types of active opportunities and practical information.

• International Journal of Human Ecology
• /
• v.9 no.2
• /
• pp.107-116
• /
• 2008

A new movement in forming community villages for better living standards is becoming popular. In order to sustain a proper community, it is essential to design proper community programs and facilities, which can encourage the proactive participation of residents. In this study, detailed aspects of the Mindlre (Dandelion) community (including formation process and management of the village) are investigated. The Mindlre community is a successful community village in Korea concerned with residents' participation and community activities. The community is located in Sancheong, Gyungsangnamdo province in Korea. The study methods are references, field trips, and interviews with residents. Six areas were surveyed and investigated: the physical environment of the Mindlre community and eco-friendly elements, respondents' background and the motivation to join, residents composition, residents' participation in the formation process of the community, self-management systems and common activities, and residents's life satisfaction. The mindlre Community was founded on Christian religions faith. The primary idea of this village was building a new hope for rural areas without discrimination. The size of the village was expanded with housing for teachers and students who were linked with the Mindlre School (substitution school). When the community was founded, existing shapes of the village were preserved. The village was physically renovated based on the original environment, in addition nature friendly materials and methods were used. The residents were proactively involved in the community through regular meetings, self-regulation, and community worship. Although the survey results should that most residents were highly satisfied with living standards, there seemed to be no clear division between community facilities and private houses. A systematic and detailed space planning technique was required. In addition, various community facilities are required due to the expansion of the community.

• Asian Pacific Journal of Cancer Prevention
• /
• v.16 no.16
• /
• pp.7375-7379
• /
• 2015

A high prevalence of Opisthorchis viverrini infection is usually found in wetland geographical areas of Thailand where people have traditional behavior of eating uncooked freshwater fish dishes which results in cholangiocarcinoma (CCA) development. There were several approaches for reducing opisthorchiasis-linked CCA, but the prevalence remains high. To develop community participation as a suitable model for CCA prevention is, firstly, to know what factors are related. We therefore aimed to investigate factors associated with the community participation in CCA prevention among rural residents in wetland areas of Ubon Ratchathani, Thailand. This was a cross-sectional analytic study. All participants were 30-69 years of age, and only one member per house was invited to participate. A total of 906 participants were interviewed and asked to complete questionnaires. Independent variables were socio-demographic parameters, knowledge, health belief and behavior to prevent CCA. The dependent variable was community participation for CCA prevention. Descriptive statistics were computed as number, percentage, mean and standard deviation. Associations were assessed using logistic regression analysis with a P-value <0.05 considered statistically significant. Of all the participants, more than 60% had regularly participated in activities to prevent CCA following health officials advice. Age and health behavior to prevent CCA were factors associated with community participation for CCA (p<0.001). Both factors will be taken into consideration for community participation approaches for CCA prevention through participatory action research (PAR) in future studies.

• Journal of Digital Convergence
• /
• v.14 no.4
• /
• pp.69-78
• /
• 2016

The purpose of this study is to analyze convergent effects of team interaction and team metacognition of participants on a continuous participation in the university learning community. We developed 19 items of team interaction and 17 items of team metacognition through literature review. The subjects were 113 students who participated in learning community in A university. The results are as follows. First, team interaction level and team metacognition level can affect a continuous participation in learning community. The higher team interaction is and the lower team metacognition is, the higher continuous participation is. Second, among team interaction factors that affect a continuous participation in learning community, the more number of learning is and the more encouragement of one another is, the higher continuous participation is. But the less participation of members is, the less flow to learning is, and the less learning time is, the lower a continuous participation is. Third, among team metacognition factors that affect a continuous participation in learning community, the more number of learning is, the higher continuous participation is. But the more use of various learning tools is and the more learning time is, the lower continuous participation is. Based on these results, the convergent ways of support for continuous participation in the university learning community are as follows. First, supporting system is needed to induce students to experience the positive atmosphere of learning community by increasing number of learning to facilitate team interaction and urging them to encourage one another. Second, providing the effective utilization method is necessary for students to fully acknowledge the necessity and value of team metacognition activity.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 2008.04a
• /
• pp.117-122
• /
• 2008

As the industrialization and urbanization are advanced rapidly, the apartment housing has been in excessive supply. Also, the apartment housing that offers modern people a comfortable life has been the typical housing type in Korea. Meanwhile, people today have lost their morality and communities have been dissolved because of a sudden social change. But the lost morality can be recovered when the communities are established. As more increasing in the residents' demands, it is enlarging of residents' interests and participations in pursuit of quality of life. In this process, residents' participation has occurred of their free will not only in offline communities but also online communities. For developing of IT technology, people using internet have exceeded 75% and development of online communities in apartment housing have boundless potentialities despite in a delicate situation that is at the same time and same space. The purpose of this study is that examine the possibilities and directions of participation, as it attempts to grasp the present conditions and problems of online community. In the study, we searched the word, apartment housing, on portal site to apprehensive the status of residents' voluntary participation on online community. According to research, residents' voluntary participation on online community was divided into three frames, such as remodeling, planed resident and designing friendship. Finally we found out resident's contents of communication and structure of their participation by these frames. As a result, participation on online community helps residents who have been not take part in offline community because of limited time in spite of difficulty of lasting participation. From now on, it will have possibility to increase and revitalize new communities on the purpose.

• Journal of Digital Convergence
• /
• v.14 no.12
• /
• pp.615-623
• /
• 2016

This study examined the social support of the physically disabled persons(PDP) and stress coping behaviors as the factor determining their Community Participation. It also analyzed the possibility of such social support influencing their community participation using their stress handling ability as a moderator. The analysis first revealed that the social support for PDP is a positive variable influencing their community participation. Second, the social support has a positive effect on their stress coping behaviors. Third, their stress coping behaviors had a positive effect on their community participation. Fourth, the social support, partially serving as a moderator for boosting their stress coping behaviors, had a positive effect on their community participation. Based on these findings of this study, a proposal for PDP's community participation was made.

• The Journal of the Korea Contents Association
• /
• v.22 no.2
• /
• pp.135-146
• /
• 2022

This study examines the practice of maeul community media as follows; Who, why, and how the role of participants is related to the operation of maeul community media, and the participation requirements. For this purpose, the maeul newspaper published in rural areas was approached by ethnographic Research, and participation observation, in-depth interview, and content analysis were performed. In conclusion, it was confirmed that harmonious participation of residents is the core condition of maeul community media practice. Residents' participation is based on the requirements of spontaneity, openness, talent donation, and local relationship. Spontaneity is a desire and effort for the activation of the community as a member of the local community. Openness is related to the operation structure of maeul community media where anyone can freely participate. Talent donation is based on their experience, knowledge, and expertise as a concrete practice of resident participation. Local relationship is the network of community that connects spontaneity and practice, and the operating structure of maeul community media. These requirements should be operated positively to ensure the function of maeul community media and sustainability.

• The Korean Journal of Community Living Science
• /
• v.24 no.1
• /
• pp.71-84
• /
• 2013

In this study we examine the relationship between the social participation in the early adolescents and school adjustment as well as the mediating effects of a sense of community. Findings provide ways of intervention that can increase a youth's school life. Based on samples of 2,351 first grade middle school students from the data in the 'Korea Youth Panel Survey' administered by the National Youth Policy Institute, we analysed the correlation among the variables. The results are as follows. First, the social participation of youths showed a major influence on school adjustment, and was identified as: the more the students participate in social activities, the better the students get adjusted to school. Second, the social participation has a significant effect on sense of community. In other words, the more the students participate in social activities, the more the students get a sense of community. Third, a sense of community mediated the process of social participation on school adjustment. These findings indicate that in order to increase a youth's school adjustment, a promotion of social participation and an effort to increase a sense of community are required. The implications of these findings suggest that by intervening social welfare and policy, can improve the integrity of a youth's school life.