• Korean journal of communication and information
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• v.73
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• pp.92-128
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• 2015

We found that world wide popularity was attracted by Korea culture aspects of Psy's . The main factors that caused the syndrome, we noticed that the image of Korea. Expressly, we compared the Korea cultural scene that appeared in and . So, we analyzed successful Korea cultural factors of . For the analysis, we applied the Q methodology. As a result, in , we found 'Recreation Type', 'Advanced Development Type', 'Relieve fatigue type' and 'Adult Type'. Most of these factors have been recognized in Korea cultural factors. we found 'Communal Dancing Type', 'Cheeky Dance Type', 'Pleasant Packing Carriage Type', and 'afflicting type'. However, the Korean factor of were identified only 'Packing Carriage Culture'.

• The Journal of the Korea institute of electronic communication sciences
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• v.4 no.4
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• pp.281-286
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• 2009

For the development of application program on mobile device, standardized visual UI is very important to user in addition to functional implementation of service. The UI can give not only more convenient usage to consumer but also an positive impact on the marketing of manufacture or vendor. Generally, in order to make a good UI style, the development of application program should have consistency between most of developers and sometimes require the unique style. But it is difficult to satisfy the requirement by only oneself development of application program. In this paper, we suggests the design of graphic middleware, which helps to make consistent and unique UI style. It can be used for the design of all applications to be included in the mobile device.

• The Journal of the Korea Contents Association
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• v.6 no.3
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• pp.75-84
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• 2006

The internet has the capabilities of supporting and facilitating several forms of consumer interaction including one-to-one, one to many, or many-to-many interactions. Especially, previous studies revealed that the Online Word-of-Mouth communication is widely used as a source of customer's information seeking and purchase decision making. Even with this importance of the Online Word-of-Mouth communication on internet, few research has systematically addressed the issue. This study investigates the effect of interpersonal communication on consumers' information search activities and develops a model that depicts the key antecedents and mediating variables of interpersonal communication in internet shopping environment. The results are as follows: First, choice uncertainty, perceived risk, and knowledge uncertainty play an important role for perceived usefulness. Second, perceived usefulness has directly affected interactive communication of consumers' communication style. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication.

• The Research Journal of the Costume Culture
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• v.5 no.4
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• pp.68-79
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• 1997

In this thesis which takes fashion advertising that functions a marketing communication as an objective, I try to bear witness to the signifying system of garments though analyzing with semiotic methodology the signifying procedure on the base of the structural concept of Ferdinand de Saussure and the advertisement semiotic theory of Roland Barthes, to make clear their signifying structure and it meaning by understanding the characteristics of contemporary society and its cognitive system. Each sign of fashion advertising transfers the brand image through syntagmatic signification which contains the mythology of goods. Mannish style is encoded as tailored jacket, white shirt, H-silhouette and pants, non-color or being color, and it is presented as a clothing sign of casual wear for career women. Feminine style is encoded as X-silhouette, soutien collar suit style, various colors, and other details with womanly image, and it is presented as a clothing sign for maid or young wife 20\`s or 30\`s. Formal style is encoded as jacket vest, inner wear(blouse), two and three piece dress by pants or skirt and one-piece dress, and it is used in every age and class. Casual style is similar to formal style, but differs only in textile code. Clothing sign for housewives in middle age is encoded as H-silhouette of formal style, long jacket and pants and brown, being and grey colors. Contemporary popular phenomena in the signification of fashion advertising, and its temporal ideology reflected are as follows; According to the context of fashion advertising in the middle of 1990\`s, its fashion is that first, military look applied from the designs of various sort of military uniform and vest look and pant style applied from dandy-style imitated from man\`s wear are popuar. This mean that it reflects the change of point of view on woman\`s role in society today. That is, due to the equality between man and woman, it mirrors the ideology of feminism, and then, describes beautifully professional woman with carrer. Second, because that individualism is underlied for the change of consumer\`s consciousness, standardized popularity is disappeared, and in accordance with the mixture of various trends and personalities proposed every season, layered look that emphasizes individualism, easiness and naturalness is popular.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.249-255
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• 2015

Recent, there is increasing interest in AR(Augmented Reality). And various AR application programs using the latest Augmented Reality technology have been developed. In particular, researches about hair style simulator have been conducted for a long time. It can experience real-time a variety of hair styles to fit the taste of the customer. And some company has conducted the hair style simulator services. However, the most service products are the 2D hair style simulator did not apply the AR technology. Even though 3D hair style simulator has applied AR technology, a function of the NUI was lack. Therefore, in this paper have developed the 3D hair style simulator based on the core technology of AR like NUI as well as EHCI. 10 people was experienced the 3D hair style simulator. Finally, in this paper verifies the effectiveness of the 3D hair style simulator.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.25-36
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• 2001

The purpose of this study were to investigate the purchase influence of teenagers in the family by examining the evaluation of market value according to their clothing purchase style. The questionaire survey was carried out 572 high school, and middle school students in Seoul region in Feb., 2000. SPSS package program was used to analyze the gathered data. The results of the research were as follows: 1. Four types of family communication patterns were identified through cluster analyses: laissez-faires, protectives, pluralistics, consensuals. 2. Market values were classified into seven dimensions by factor analyses: user value-psychological value, performance value; payer value-payment convenience value, price value; buyer value-personalization value, service value, purchase convenience value. 3. Independent purchase was evaluated higher than joint purchase for the price value and psychological value, while joint purchase marked higher than independent purchase for the performance value, payment convenience value, service value and purchase convenience value. And there were some differences in the results of evaluation among the family communication patterns.

• Journal of Korea Game Society
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• v.15 no.4
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• pp.39-48
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• 2015

In this paper, we developed a board game prototype, which is a trading card game (TCG) based on near field communication (NFC), in order to compare the convenience between an analog style board game and its corresponding digitalized board game based on NFC. Especially we try to maintain the advantages of an analog style board game such as social fellowship and communication skill in developing its corresponding digitalized TCG game. 20 players participated in our experiments, and each team consists of 2 payers. After they play an analog card game and its corresponding digitalized card game, they answer our survey questionnaires. We can confirm that the NFC TCG offers more convenience to players than its corresponding analog card game according to survey results.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.772-788
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• 2022

This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.6
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• pp.188-196
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• 2018

The aim of this study was to investigate the effect of parent-child communication style on smartphone addiction and depression among female college students. The subjects were 151 female students in three different universities located in S city. Data collection for Parent-Adolescent Communication Inventory (PACI), Smartphone Addiction Proneness Scale, and the Center for Epidemiologic Studies-Depression Scale (CES-D) were conducted from November 1 to December 8, 2017. The collected data were analyzed by t-test, Pearson's correlation coefficients, and multiple regression analysis. Smartphone addiction in college students was 35.08 (SD = 6.83), and when communication with the mother was absent and the problem recognized, smartphone addiction was higher (${\beta}=.27$, p = .028). Open communication with the father lowered smartphone addiction (${\beta}=-.27$, p = .030). Depression in female college students was 15.86 (SD = 10.45), and 45% experienced depression. Depression was higher when communication with the mother was higher (${\beta}=.29$, p = .022). Therefore, a customized communication program that focuses on parent-child communication as a strategy to reduce or prevent degree of addiction and depression of female college students will be helpful.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.335-341
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• 2022

This is a descriptive research study to confirm the relationship between communication types, emotional labor, and job stress of nurses in small and medium-sized hospitals and to identify factors affecting job stress. The study was conducted on 192 nurses randomly selected from small and medium-sized hospitals located in G Metropolitan City. A structured questionnaire was used as a research tool for measuring communication types, emotional labor, and job stress, and the data were collected from August 20 to September 10, 2019. The results of the study are as follows. The subject's communication type averaged 3.55±0.31 points, emotional labor 3.21±0.59 points, and job stress 3.44±0.52 points. Job stress showed a statistically significant negative correlation with friendly communication among the types of communication, and a statistically significant positive correlation with emotional labor. Factors affecting job stress included gender, total clinical experience, and emotional labor, showing an explanatory power of 28.0%. It is considered that an efficient management strategy for emotional labor is needed to reduce the job stress of nurses in the future.