• Title/Summary/Keyword: communication attitude

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A Study on the Applicability of Anonymous Authentication Schemes for Fine-Grained Privacy Protection (개인정보보호를 위한 익명 인증 기법 도입 방안 연구)

  • Ki, Ju-Hee;Hwang, Jung-Yeon;Shim, Mi-Na;Jeong, Dae-Kyeong;Lim, Jong-In
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.6
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    • pp.195-208
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    • 2010
  • As information communication technologies have highly advanced, a large amount of user sensitive information can be easily collected and unexpectedly distributed. For user-friendly services, a service provider requires and processes more user information. However known privacy protection models take on a passive attitude toward user information protection and often involve serious weaknesses. In reality, information exposure by unauthorised access and mistakenly disclosure occurs frequently. In this paper, we study on the applicability of anonymous authentication services for fine-grained user privacy protection. We analyze authentication schemes and classify them according to the level of privacy newly defined in this paper. In addition, we identify security requirements that a privacy protection scheme based on anonymous authentication can achieve within legal boundary.

Effect of Product Design Innovation on Favorability and Purchase Intention -Centered on bluetooth speaker- (제품디자인 혁신성이 호감도와 구매 의도에 미치는 영향 -블루투스 스피커를 중심으로-)

  • Lee, Junsang;Park, Jun-Hong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.2
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    • pp.228-233
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    • 2021
  • As the number of successful design innovation product cases in business increases, interest in design innovation is increasing. This study aims to examine how the design innovation (functionality, ergonomics, aesthetics) of Bluetooth speaker products affects the customer's preference and purchase intention. It proposes a research model through rational behavior theory (TRA) and technology acceptance model (TAM) for empirical research. The questionnaire was composed of questions to understand the influence of design innovation, favorability, and purchase intention. As a result of the study, functionality, ergonomics, and aesthetics influenced product preference and purchase intention. In order for the innovative product of Bluetooth speaker design to be accepted in the early market, it is most important to form a positive attitude toward favorability centering on function and aesthetics. Favorability is a factor that has the most decisive influence on the purchase intention of design innovation products, and companies must discover and reinforce various factors that positively affect the preference.

Focus Group Study on Health Care Professionals' Experience of Patient Safety Education (의사와 간호사의 환자안전교육 경험에 관한 포커스 그룹 연구)

  • Park, Jeong-Yun;Lee, Yu-Ra;Lee, Eu-Sun;Lee, Jae-Ho
    • Quality Improvement in Health Care
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    • v.26 no.2
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    • pp.56-65
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    • 2020
  • Purpose:This study aims to understand and explore the subjective experiences of patient safety education among health care professionals in developing a patient safety curriculum in South Korea. Methods: A qualitative descriptive study was conducted through two focus group interviews in the period October-December 2018. Eleven participants who underwent patient safety education participated in each session. All interviews were recorded and transcribed as spoken, and qualitative content analysis was used to identify categories of discussion depicting participants' subjective experience with patient safety education. Results: A total of three categories and seven themes were identified out of 77 units of analysis. Topics were identified in the dimensions of a patient safety curriculum, as follows: (1) activities for patient safety; (2) principle of patient safety (five rights, ethics, patient participation) and patient participation; (3) leadership, teamwork, and communication; and (4) reporting and learning system for patient safety events. In the dimension of methods, (5) case and evidence-based education and (6) multidisciplinary and small group teaching were identified. Finally, in the dimension of the system, (7) policies for patient safety education were identified. Conclusion: Our findings indicate that patient safety education is a significant area for health care professionals. Health care professionals suggested that a systematic patient safety curriculum would improve their knowledge and attitude toward patient safety. Moreover, it enables them to better construct a safety environment in a hospital.

A Qualitative Study on the Perceptions and Learning Behavior of Medical Students in Online Classes (의과대학 학생의 온라인 수업에 대한 인식 및 학습행동에 관한 질적 연구)

  • Kang, Yeji;Kim, Do-Hwan
    • Korean Medical Education Review
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    • v.23 no.1
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    • pp.46-55
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    • 2021
  • Since the emergence of coronavirus disease 2019 (COVID-19), medical schools have experienced a sudden, full-scale transition to online classes. As the COVID-19 pandemic continues, it is important to evaluate current educational programs and to assess their implications. This study explored perceptions of online classes and learning behavior among medical students. Twenty preclinical medical students were interviewed in focus groups for 2 months. They generally expressed positive perceptions about online classes, and in particular, positively assessed the ability to lead their individual lifestyles and study in comfortable environments with fewer time and space constraints. Students thought that the online environment provided a fair chance of facilitating positive interactions with the professor and considered communication with the professor to be an important factor only when it was related to the class content or directly helped with their grades and careers. Students also had negative views, such as feeling uncertain when they could not see their peers' learning progress and assess themselves in comparison and feeling social isolation. Learning behaviors have also changed, as students explored their learning styles and adapted to the changed learning environment. Students expanded their learning by using online functions. However, students sometimes abused the online class format by "just playing" the lecture while not paying attention and relying on other students' lecture transcripts to study. The results of this study are hoped to provide a useful foundation for future research on online class-based teaching and learning.

A Study on The Effect of Perceived Value and Innovation Resistance Factors on Adoption Intention of Artificial Intelligence Platform: Focused on Drug Discovery Fields (인공지능(AI) 플랫폼의 지각된 가치 및 혁신저항 요인이 수용의도에 미치는 영향: 신약 연구 분야를 중심으로)

  • Kim, Yeongdae;Kim, Ji-Young;Jeong, Wonkyung;Shin, Yongtae
    • KIPS Transactions on Computer and Communication Systems
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    • v.10 no.12
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    • pp.329-342
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    • 2021
  • The pharmaceutical industry is experiencing a productivity crisis with a low probability of success despite a long period of time and enormous cost. As a strategy to solve the productivity crisis, the use cases of Artificial Intelligence(AI) and Bigdata are increasing worldwide and tangible results are coming out. However, domestic pharmaceutical companies are taking a wait-and-see attitude to adopt AI platform for drug research. This study proposed a research model that combines the Value-based Adoption Model and the Innovation Resistance Model to empirically study the effect of value perception and resistance factors on adopting AI Platform. As a result of empirical verification, usefulness, knowledge richness, complexity, and algorithmic opacity were found to have a significant effect on perceived values. And, usefulness, knowledge richness, algorithmic opacity, trialability, technology support infrastructure were found to have a significant effect on the innovation resistance.

The Effect of Decision-making Attitudes within the Family on the Human Rights Awareness of Adolescents: Mediating Effect of Self-Esteem (가족 내 의사결정 태도가 청소년의 인권의식에 미치는 영향: 자아존중감의 매개효과)

  • Kim, Jung-Hui;Choi, Yeon-Sun
    • Journal of Industrial Convergence
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    • v.20 no.10
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    • pp.131-136
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    • 2022
  • This study examines the mediating effect of self-esteem in the influence of family decision-making attitudes on adolescents' human rights awareness. In order to achieve the purpose of this study, data from the Korea Youth Policy Research Institute surveyed in 2018 were used and analyzed. After extracting 693 adolescents with part-time work experience among all respondents in this data, missing values, outliers, and weights were removed, and a total of 511 people were selected as final research subjects. The SPSS WIN 25.0 program was used to verify the influence and mediating effect between measurement variables. As a result of the analysis, the partial mediating effect of self-esteem was confirmed in the influence of decision-making attitudes within the family on the human rights consciousness of adolescents. In addition, the Sobel Test was conducted to confirm the significance of the mediating effect of self-esteem. Based on the results of this study, the necessity of social welfare intervention was suggested for desirable communication between parents and children, raising awareness of human rights and enhancing self-esteem suggested.

A Study on Developing and Validating Core Competencies for Gifted Education Based on Delphi Technique (델파이 조사를 통한 영재교육 핵심역량 개발 및 타당화 연구)

  • Park, Hye-Jin;Cha, Seung-Bong;Kim, Yong-Young
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.319-328
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    • 2021
  • The purpose of this study is to develop core competencies for gifted education by utilizing Delphi survey methods and to present behavioral element selection and scale questions based on the definition of competencies. First, the core competence for gifted education was selected through literature analysis, and the first Delphi survey was conducted to verify that the definition of each competency is suitable for the competency name. Subsequently, through a second Delphi survey, detailed questions were developed and verified by expressing the capabilities required to develop core competencies as behavior elements. Through two rounds of Delphi surveys, eight key competencies were finally selected: attitude and practice willingness, communication and collaboration, information processing and tool utilization, creative problem solving, convergence and application, higher-order inference, community spirit, and learning achievement orientation. This study is meaningful in that it selects core competencies and behavior elements for gifted education that are necessary to pursue goals that meet social needs and it presents tools to measure the degree of competency improvement for gifted education.

A Case Study on the 'Theory of Home Economics Education' Using Online ProblemBased Learning (온라인 문제중심학습을 활용한 '가정교육론' 수업 사례 연구)

  • Choi, Seong-Youn
    • Human Ecology Research
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    • v.60 no.2
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    • pp.187-209
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    • 2022
  • The objective of this study was to conduct a 'Theory of Home Economics Education' class using online problem-based learning(PBL) for prospective home economics(HE) teachers. The aim was to enable teachers to analyze the learning experience in the classroom, and to prepare operational strategies for online PBL on this basis. In order to achieve this, online PBL was applied to 31 students participating in the 'Theory of Home Economics Education' at the Department of HE in a university in Seoul, and the results were collected from the learning process. This also involved a reflective journal, a survey on the learning experience and the impacts was conducted. Moreover, analysis was undertaken on the learning activities, learning difficulties, and improvements. The main research results are as follows. Firstly, students accessed Webex, an online video conferencing program, and performed two PBL tasks: 'Making Home Economics Promotion Materials' and 'Presenting Teaching Strategies to Improve Learner's Immersion in Online Classes'. Secondly, learners established their own identity of HE learned about the HE class plans themselves. They also encountered realistic experience as HE teachers and learned communication and collaboration skills. Furthermore, they acquired creative problem-solving and self-directed learning ability, community consciousness, as well as the attitude of consideration and respect. Thirdly, students lacked knowledge of learning content and encountered difficulty in solving data research, analysis processes, and unstructured problems. They were affected by a lack of time and encountered problem in communicating with other team members in an online environment. As an improvement in online class operation, it was considrered necessary to reduce the learning burden by securing time and reducing the number of assignments, as well as to explain active interaction with instructors and PBL.

Factors Associated with Behavioral Intention to COVID-19 Social Distancing in Loss versus Gain Advertising Context (COVID-19 사회적 거리두기 실천의도에 영향을 미치는 요인: 손실과 이득 메시지 프레이밍 광고상황)

  • Choi, Ja In;Choi, Ja Yun
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.463-471
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    • 2022
  • Purposes of this study were to identify the factors associated with behavioral Intention to social distancing (BItSD) in a loss versus gain advertising context. This study is a secondary analysis of data surveyed after randomly allocating one of the loss and gain message framing advertisements for the prevention of coronavirus disease-2019 (COVID-19) infection to 379 adults aged 19 and over living in Korea in early March 2021. Attitude toward advertisement (𝛽=.03, p<.001), involvement in COVID-19 (𝛽=.14, p=.006) and emotional stigma (𝛽=-0.17, p<.001) were associated with BItSD, and the explanatory power of these variables was 19% (Adjusted R2=.19). Therefore, when health care professionals communicate with the public, they should develop the strategies to increase public people's involvement in the information and to induce positive advertising attitudes, and provide the effective messages to prevent stigma by accurate information.

The Effect of eWOM Information Characteristics and Brand Community Experience Value on Brand Trust, Conversion

  • HAN, Sang-Seol
    • The Journal of Industrial Distribution & Business
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    • v.13 no.4
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    • pp.35-49
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    • 2022
  • Purpose - According to the recently changing consumer smart environment and consumer decision-making process, this study investigates the structural relationship between electronic(online) WOM information characteristics and brand community experience value types on specific brand reliability and brand transformation. In particular, the characteristics of word of mouth information and the experience value of brand community users were divided into detailed fac tors and approached. Methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for the consumers with online consumption activities in less than six months. With reference to previous studies, operational definition was made for the questionnaire design. In order to verify the hypothesis, 282 people were statistically analyzed through the survey This data were used for AMOS for confirm hypothesis established. Results - eWOM information characteristics were classified into usefulness, timeliness and un-bias, and online community experience values were classified into interaction, playfulness, and virtuality. In addition, it is to investigate the relationship between the brand reliability and user's experience value in brad community. The main results are as follows. The first result was that usefulness and un-bias, which are the eWOM information characteristics had a positive effect on forming brand reliability. However, the factor of timeliness did not affect brand reliability. Second, in terms of user experience value and brand reliability in the brand community. It was fo und that experience values such as interaction, playfulness, and vituality all had a positive influence on brand reliability. Third, it was found that brand reliability has a positive influence on the on-line conversion activity of users. Conclusions - Through this study, the field of online consumer behavior research is expanding, and this study suggested that careful management is necessary according to the type or characteristics of eWOM information. Additionally, it presents the importance of the user's empirical value in the brand community influencing brand attitude and reliability. In practice, the implementation of the marketing communication mix in digital marketing has recently been underway to enhance the conversion behavior of users. At this level, it also reveals the preceding factors that increase user conversion behavior.