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http://dx.doi.org/10.6109/jkiice.2021.25.2.228

Effect of Product Design Innovation on Favorability and Purchase Intention -Centered on bluetooth speaker-  

Lee, Junsang (Department of Product Design Engineering, Dong-Eui University)
Park, Jun-Hong (Department of Business Administration, Honam University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.25, no.2, 2021 , pp. 228-233 More about this Journal
Abstract
As the number of successful design innovation product cases in business increases, interest in design innovation is increasing. This study aims to examine how the design innovation (functionality, ergonomics, aesthetics) of Bluetooth speaker products affects the customer's preference and purchase intention. It proposes a research model through rational behavior theory (TRA) and technology acceptance model (TAM) for empirical research. The questionnaire was composed of questions to understand the influence of design innovation, favorability, and purchase intention. As a result of the study, functionality, ergonomics, and aesthetics influenced product preference and purchase intention. In order for the innovative product of Bluetooth speaker design to be accepted in the early market, it is most important to form a positive attitude toward favorability centering on function and aesthetics. Favorability is a factor that has the most decisive influence on the purchase intention of design innovation products, and companies must discover and reinforce various factors that positively affect the preference.
Keywords
Bluetooth speaker; Innovation; Favorability; Purchase intention;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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