• Title/Summary/Keyword: commentator

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Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data (SNS 소셜 빅데이터를 통한 아웃도어 의류 소비자 특성과 주요 아웃도어 의류 브랜드 현황 분석)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.48-62
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    • 2016
  • Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

Effects of Cultural Tourism Commentators' Needs on Job Satisfaction and Continuance Will (문화관광해설사의 욕구가 직무만족 및 지속의지에 미치는 영향)

  • Park, Ho-Pyo
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.632-641
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    • 2016
  • The purpose of this study is to analyze the influence relationship on the cultural tourism commentators' job satisfaction and willingness to continue by the needs of cultural tourism commentators when insufficient compared to workers in other industries. For this, I used a questionnaire organized based on Maslow's hierarchy of needs to conduct a survey of guides who participated in cultural tour guides training program in Chungcheongbuk-do and Jeollanam-do from Aug. 10 through Sep. 7, 2015. 198 of total 200 copies of the questionnaire were collected. Except 30 copies in which missing values or insincerely filled out, 168 copies were used as data for the analysis in this study. And I used SPSS 18.0 to conduct exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis. The analysis showed that cultural tour guides' needs were identified as the four factors of self-actualization, social need, safety and esteem, and physiological needs. Also, self-actualization and social need exercised positive influence on job satisfaction, and regard to the job satisfaction exerted significant positive influence on willingness to continue working. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study.

Pedagogical Approach of the Nine Chapters on the Mathematical Art and Nam Byung Gil's GuJangSulHae (<구장산술九章算術>과 남병길의 <구장술해九章術解>의 교육적 활용 방안)

  • Jung, Hae-Nam
    • Education of Primary School Mathematics
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    • v.14 no.2
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    • pp.103-116
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    • 2011
  • 'The nine chapters on the mathematical art' has dominated the history of Chinese mathematics. It contains 246 problems and their solutions, which fall into nine categories that are firmly based on practical needs. But it has been greatly by improved by the commentary given Liu Hui and it was transformed from arithmetic text to mathematics. The improved book served as important textbook in China but also the East Asian countries for the past 2000 years. Also It is comparable in significance to Euclid's Elements in the West. In the middle of 19th century, Chosun mathematicians Nam Byung Gil(南秉吉) and Lee Sang Hyuk(李尙爀) studied mathematical structures developed in Song(宋) and Yuan(元) eras on top of their early on 'The nine chapters' and 'ShuLiJingYun(數理精蘊)'. Their studies gave rise to a momentum for a prominent development of Choson mathematics in the century. Nam Byung Gil is also commentator on 'The Nine Chapters'. His commentary is 'GuJangSulHae(九章術解)'. This book provides figures and explanations of how the algorithms work. These are very helpful for prospective elementary teachers. We try to plan programs of elementary teacher education on the basis of 'The Nine Chapters' and 'GuJangSulHae'.

A study of factors on intention of intervention and posting malicious comments (악성댓글 작성과 중재 의도에 대한 요인 연구)

  • Kim, Han-Min;Park, Kyungbo
    • Journal of Digital Convergence
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    • v.16 no.12
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    • pp.197-206
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    • 2018
  • The harmful effects of online malicious comments are continuously increasing. Many previous studies have confirmed that neutralization of malicious comments is a key predictor. Neutralization is theoretically composed of seven multidimensional concepts, and the significance of neutralization factors varies depending on the type of deviant behavior. This study focuses on the fact that the malicious comment researches have considered the neutralization techniques in a single dimension as opposed to demonstrating the multidimensional neutralization techniques in the deviant behavior research. On the other hand, the role of arbitrator in deviant behavior can contribute to restraining deviant behavior, but the research of intervention intention is relatively lacking in malicious comments research. This study, composed of two complementary studies, tried to find out the related factors of malicious comments and intervention intention. As a result of study, This study revealed that malicious commentator uses the neutralization techniques of condemn the condemners and denial of responsibility. In addition, we found that affective empathy has a significant effect on the intervention intention in malicious comments.

Text Mining Analysis of Customer Reviews on Public Service Robots: With a focus on the Guide Robot Cases (텍스트 마이닝을 활용한 공공기관 서비스 로봇에 대한 사용자 리뷰 분석 : 안내로봇 사례를 중심으로)

  • Hyorim Shin;Junho Choi;Changhoon Oh
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.787-797
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    • 2023
  • The use of service robots, particularly guide robots, is becoming increasingly prevalent in public institutions. However, there has been limited research into the interactions between users and guide robots. To explore the customer experience with the guidance robot, we selected 'QI', which has been meeting customers for the longest time, and collected all reviews since the service was launched in public institutions. By using text mining techniques, we identified the main keywords and user experience factors and examined factors that hinder user experience. As a result, the guide robot's functionality, appearance, interaction methods, and role as a cultural commentator and helper were key factors that influenced the user experience. After identifying hindrance factors, we suggested solutions such as improved interaction design, multimodal interface service design, and content development. This study contributes to the understanding of user experience with guide robots and provides practical suggestions for improvement.

A Study on Improvement of Commentary Program on the Building Concentration Area of the Changdeokgung Palace (창덕궁 전각권역의 해설 프로그램 개선에 관한 연구)

  • Kim, Choong-Sik;Jang, Ji-Hee
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.36 no.4
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    • pp.70-79
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    • 2018
  • This study would suggest a measure for the improvement of the commentary program on the building concentration area of Changdeokgung Palace. In the process of the survey, the researcher attended the commentary site and tape-recorded commentaries two times. The researcher conducted an analysis of the times and contents of the tape-recorded commentaries and evaluated their appropriateness, including historicity and connectivity to the site. In addition, the researcher figured out the commentaries and the visitors' movements through drawings and field surveys and analyzed the locations and conditions of the main facilities. Through a field survey and analysis, it was found out that the commentaries included the facts and anecdotes about the buildings, the related figures and history. However, it was found out that there were very insufficient commentaries on the buildings arranged according to the commentary movements, the outside space, in particular, the traditional landscape facilities. In addition, it was found out that there are areas that would need commentaries and opening for viewing. A proposal for the improvement of the commentary program was drawn up based on the analysis. New commentary points were added, and the commentaries of the outside space of the area and the traditional landscape facilities could improve through modifying the existing commentaries. With the proposal for improvement, the time required was calculated through reading aloud at a speed the same as the existing commentary speed. Through this, it was found out that the proposal for improvement could be implemented within one hour, the same as the present commentary program. This study has a significance that it provided a measure for practical improvement that could provide the visitors with quality commentary information and more interesting experience.

Analysis of the Importance and Satisfaction of Viewing Quality Factors among Non-Audience in Professional Baseball According to Corona 19 (코로나 19에 따른 프로야구 무관중 시청품질요인의 중요도, 만족도 분석)

  • Baek, Seung-Heon;Kim, Gi-Tak
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.123-135
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    • 2021
  • The data processing of this study is focused on keywords related to 'Corona 19 and professional baseball' and 'Corona 19 and professional baseball no spectators', using text mining and social network analysis of textom program to identify problems and view quality. It was used to set the variable of For quantitative analysis, a questionnaire on viewing quality was constructed, and out of 270 survey respondents, 250 questionnaires were used for the final study. As a tool for securing the validity and reliability of the questionnaire, exploratory factor analysis and reliability analysis were conducted, and IPA analysis (importance-satisfaction) was conducted based on the questionnaire that secured validity and reliability, and the results and strategies were presented. As a result of IPA analysis, factors related to the image (image composition, image coloration, image clarity, image enlargement and composition, high-quality image) were found in the first quadrant, and the second quadrant was the game situation (support team game level, support player game level, star). Player discovery, competition with rival teams), game information (match schedule information, player information check, team performance and player performance, game information), interaction (consensus with the supporting team), and some factors appeared. The factors of commentator (baseball-related knowledge, communication ability, pronunciation and voice, use of standard language, introduction of game-related information) and interaction (real-time communication with the front desk, sympathy with viewers, information exchange such as chatting) appeared.

A Radical Change of Bergson's Theory of Duration: The Role of Future in the Constitution of Time (베르그손 <지속> 이론의 근본적인 변화: 시간 구성에 있어서 미래의 주도적 역할)

  • Jo, Hyun Soo
    • Journal of Korean Philosophical Society
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    • no.95
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    • pp.29-57
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    • 2011
  • Bergson's second work, matter and memory, shows a considerable change in his understanding of time's nature. There, time is no more something indivisible, the distinction of past and present being taken as it's essential feature. Bergson asserts that the past, by it's nature, is something that never ceases to be. His assertion of this immortality of the past leads many people to think that, for him, it's by virtue of the past that duration is possible. Deleuze, an excellent commentator of Bergson's thinking, constructs a really sophisticated argumentation to explain how this immortal ontological past makes possible the passage of time. But we think that the past, as well as the present, tends only to be spatialized, if it is left alone without the help of the future: the ontological past can not make possible time. We try to show how the future can save past and present from their inherent tendency of spatialization : it is by virtue of the future that time(duration) is possible.

Development and Suggestion of Integrated Collaboration System to Revitalize Community-Based National Science Museums (지역사회 기반 전국과학관 활성화를 위한 통합이용제도 개발 및 제언)

  • Park, Young Shin;Mun, Kingju;Hwang, Yohan
    • Journal of the Korean Society of Earth Science Education
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    • v.12 no.3
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    • pp.274-290
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    • 2019
  • In order for the science museum to play a role as a foundation for strengthening the national creative capability, which is the core of the advanced national development paradigm, it is important to gather the capacities of the nation's science museums and establish a platform to cooperate in a shared value system. Science museum is an independent operating system, and there is a lack of strong connections among national, public and private science museums. The existing integrated collaboration system of science museums-centered can be studied first and promoted to develop programs for the free school year according to a specific topic. The same system of science museum-inclusion which link local cultural institutions or cultural places as science culture program were also studied to do the same purpose. On the basis of problems drawn from studies of integrated collaboration systems of each participating science museum, we proposed a convergence integrated collaboration systems of science museum-centered and science museum-inclusion. To this end, data were collected from practitioners of 7 representing science museums including 5 national ones. In order to suggest improvements, we also contacted five international science museums to collect the exemplary cases. Considering the regional characteristics, science museum-inclusion integrated collaboration systems considering the cultural characteristics and the science museum-centered integrated collaboration systems for free school semesters, were developed and tried by practitioners who participated in this research. It was found that integrated collaboration system can be more activated for the community. This suggests that support from the national level or at the level of regional autonomy is essential and the connection with the curriculum is necessary for the integrated collaboration system program. Finally, professional experts such as program development or commentator can be a decisive role.