• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.37-51
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• 2008

The purpose of this study is according to four Seasonal Color system, the researcher analyzed the Korean Personal color and investigated abstract color preferences and the fashion color preferences to support the Korean color preferences and the rotor recognition trend. The study was conducted according to the following procedures: 144 women from 20s to 50s were selected as participants of the survey and the interview. The fashion color preferences and the personal body color was analyzed by the questionnaire and the interview. The data were analyzed by SPSS 12.0 program. As a way of analysis, crosstabs analysis, correlation analysis, t-test, ANOVA and regression analysis were used. As a results, in the Personal color type of Korean women, it is distributed in the order of spring, summer, winter and autumn. In addition, Light image is highly distributed in the Personal color image. People preferred summer color group in the general color preference and the cosmetic color preference and they preferred winter color type in the clothes color and the suitable color for themselves. In the color recognition, as the color interest increases, the coincidence between suitable color and favorite color increased. The recognition of suitable color, the consideration of color in purchasing and the interest of outward appearances were highly showed.

• Journal of the Korean Society of Costume
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• v.26
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• pp.87-100
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• 1995

This Paper is intended to analyze color preferences for apparel, and color preferences according to personality types. The subjects are one hundred twenty five female university students majoring in clothing, textile & design. Color stimulus are divided according to season, value and chroma, and personality types are classified into four : introverted, achieving, age-gressive and conservative. Duncan test, factor analysis and descriptive statistics have been applied to data processing. The findings are as follows. In terms of hue preferences, winter colors are most preferred and autumn colors follow. In re-gard to value preferences, low value colors have been found to be preferred and in respect to chroma preferences, low chroma colors have been found to be preferred. Seasonal colors, value and chroma show significant differences at the level of P<.001. In terms of color preferences for apparel fabrics according to personality types, winter colors are most preferred regardless of person-ality types, and autum colors follow. The introverted and the conservative dislike summer colors least and the achieving and the aggress-ive, spring colors. In respect to value preferences, low value colors are preferred irrespective of personality types. The introverted and the achieving dislike high value colors least and the aggressive and the conservative, mid value colors. With regard to chroma preferences, all person-ality types have been found to prefer low chroma colors. They dislike mid chroma color, and high chroma colors are least preferred.

• Journal of the Korean Society of Costume
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• v.50
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• pp.23-32
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• 2000

This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.

• Journal of Fashion Business
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• v.25 no.5
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• pp.38-56
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• 2021

The New Silver Generation, which includes retired baby boomers, is eschewing traditional lifestyles, remaining socially and economically active, and striving to enjoy their lives. It is necessary to understand the preferences, sensibilities, and fashion propensities of such individuals. Thus, this study analyzed the New Silver Generation's fashion color preferences and proposed fashion color scheme guidelines that could be used in the fashion industry. First, surveys were conducted in people of the New Silver Generation aged from 55 to 65 years. The survey questions included the following: fashion color preferences, fashion sensibility and taste preferences, fashion interests, lifestyle, and demographic background. Second, the survey was conducted to identify differences in color preferences based on respondents' fashion interests and lifestyles. Next, to compose color palettes for the survey, 45 colors from the Munsell color system were chosen at random. The major research results were as follows: It was shown that socializing- and health-preferring individuals wore achromatic color, leisure-preferring individuals wore P color, and self-preferring individuals wore B color. The commonly worn colors were achromatic colors. After the age of 55 years, health- and leisure-preferring individuals often wore R color and RP color, respectively. Thus, this study proposed a color scheme arrangement that used achromatic colors, such as black and white, as the main colors list for the four lifestyle types.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.179-191
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• 2008

This study investigated Korean image preferences in casual wear of women consumers and the effects of demographic characteristics on Korean image preferences in casual wear. The subjects of the study were 653 women consumers who lived in Seoul. Data were collected during July, 2007. Statistical analyses used in the study were frequency, ANOVA and Duncan test. The results showed that respondents preferred to express Korean image by color in their casual wear. When it comes to specific preferences for pattern, fabric, and color, circular shape was most preferred as pattern, cotton was most preferred as fabric, and white color was most preferred as color. In addition, there were demographic differences in regard to preferences for pattern, fabric, color, and types of casual wear. The results showed that there were differences in age, occupation, income, and residence. For example, in regard to age, there were differences in the preferences for fabric, color, and types of casual wear. The older respondents preferred natural fabrics more while the younger respondents seemed to accept synthetic fabrics in their casual wear. Also, women aged over 40 preferred cotton pants for their casual wear. This study showed that demographic characteristics are important variables in segmenting the preferences of Korean image for casual wear market.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.61-71
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• 2005

Everything of the world we live in has its own unique color. Those colors move us, enrich our every day life, and make us happy. When we have our hairs dyed by a color we like, we may look different, feeling confident and activated. We select a color fur our hair color design depending on such symbolic aspects as our life styles, self-images or personalities. Namely, we tend to choose a color the image of which we like. Such a tendency implies that it should be important to study hair colors in multi-faceted ways. The purpose of this study was to survey people's preferences of hair color tone images depending on their demographic and physical variables and thereby, determine the correlations between their preferences and variables. For this purpose, hair colors tones were classified into 11 categories and thereby, subjects' preferences of hair tones were analyzed in terms of the image adjective combinations. The results of this study can be summarized as follows; As a result of analyzing subjects' preferences of hair color tones depending on their such demographic variables as gender, age group and marital status, it was found that males tended to prefer dark tones more than females, and that those in their 30's or older tended to select dark tones more than those in their 20's. On the other hand, the married preferred medium bright tones more than the singles. Furthermore, such physical variables as body size, weight and apparel size were found correlated with hair color tone preferences. To be specific, shorter people desired more to have their hair colors match with their natural ones not to be less exposed to others. Lastly, as a result of analyzing the correlation between hair color tone preferences and weight and apparel size, it was found that fat people tended more to prefer medium bright color tones than normal or slim people.

• Journal of the Korean Society of Costume
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• v.51 no.3
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• pp.33-49
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• 2001

The purpose of this study was to analyse the previous color studies. A number of publications and journals were reviewed and analyzed carefully. The results of review and analysis were as follows : There were many different subjects in color studies and they were usually categorized into ten fundamental groups : color preferences, color image/symbol/association of ideas, emotion and colors, image making with colors, colors related with consumers' decision making, traditional colors, semantic color description, color plan of apparel merchandise, influential factors on colors, and color coordination preferences. In general, the color preference studies are conducted most actively, and they are followed by the studies of color image/symbol/association of ideas and traditional colors. In the previous studies on the color preferences, they provided sufficient amount of information on the preferred colors and the preferred apparel colors. however, they lacked in providing appropriate explanation on how these color preferences were related with colors in fashion. Also, there have been no thorough studies that questioned the reliability of measurement methods for obtaining color preference data. The authors also realized that it was extremely difficult to find any related publications on the studies that focus various influential variables on the disagreement between the preferred color and preferred apparel color. Thus, this study directed the future studies to solve the problem discussed above.

• Journal of the Korean Society of Costume
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• v.27
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• pp.75-86
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• 1996

The objectives of this study were to classify the T-shirts color preferences and to examine how T-shirts color preferences and appearances satisfaction vary according to sex school and extroversion. Questionnaire was comprised of four sections: 8 Likert type items of T-shirts color preference: 10 Likert type items of appearance satisfaction: 10 Likert type items of extroversion : and 2 demographic variables. Samples were 335 high school and college students in Kwangju Korea. The data were analyxed using factor analysis and three-way ANOVA. The results of the study were the followings 1. Three segments of T-shirts color preferences derived from factor analysis :F.1 'warm' F. 2 'dark' F.3 'commonplace' 2. Women in high extroversion group liked red color better than men and low extroversion group 3. There were not significant differences in blue and orange color preference according to sex school and extroversion. 4. Therer was interaction effect between sex and school on dark blue color preference. Women liked dark blue color better than did men. 5. Men liked green color better than did women. 6. Women and college students liked pink color better than did men and high school students. 7. College students liked yellow color better than high school students. 8. Men and middle level extroversion group liked purple color better than did women and high and low extroversion group. 9. Men and high level extroversion group had more appearance satisaction than women and low extroversion.

• Journal of The Korea Institute of Healthcare Architecture
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• v.17 no.2
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• pp.45-52
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• 2011

The visual sensory information in physical environments can induce or reduce occupants' stress. In healthcare settings, positive environmental stimulations can promote patient well-being by reducing their stress: poor health environments work against a patient's health. Changing the color in a patient room is an inexpensive process and thus finding better colors for healthcare settings is a cost effective method of improving healing environments. Color may have important implications for pediatric patients, but the investigation of Korean populations has been non-existent. The purpose of this study was to investigate Korean pediatric patients' color preferences for patient room design. The color preferences from 50 Korean pediatric patients were recorded and investigated for gender effects. A simulation method was used because of its reliability and feasibility, allowing for investigating the value of color in real contexts and controlling confounding variables. The overall color preferences from Korean pediatric patients showed that they preferred blue the most and white the least. Gender differences were found in red and purple. Girls preferred red and purple more than boys. The results from this study can help healthcare providers and designers better understand appropriate colors for Korean pediatric patient populations.

• Archives of design research
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• no.16
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• pp.137-146
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• 1996

This study is to examine different preferences of color according to personalities in terrns of color attributes hue, value, and chroma. The female college students who are majoring in Textile and Clothing Design are employed as the participants so that they are expexted to gave enough senes of color. For the data collection, the questionnaire is uesd. The resuls of this action research are summarized as the following: Conceming seasonal hue preferences according to personalities, it is proved that the introvert persons preferred winter and Fall color, while they didn't prefer Summer and Spring color the best and then Fall and summer color, whilc they didnt't prefer spring color. The conservative persons showed their hue preferences as the following order; Winter Fall. Spring, and Summer color. Conceming value prefences, the introvert persons showed high preferences of low valuc, while they showed the lowest prefessional and aggressive perons preferred low value and then they didn't show their preferences of medium value, medium value, while they didn't prefer high balue. The conservative ones showed the highest preferesces of low value and then high value, while they dedn't show their prederences of medium value. Concerning chrima preferences, the introvert persons showed high perferences of low chroma, while did lowest preferences of high chroma and medium chroma. The professional, aggressive and conservative perons preferred low chroma the best and high chroma nexts, while they didn't preferred medium chroma.