• Title/Summary/Keyword: collaborative tourism development

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Development of Stakeholder Analysis Framework for Collaborative Tourism development (협력적 관광개발을 위한 이해집단 분석틀 개발에 관한 연구)

  • Shin, Yong-Seok
    • Journal of the Korean Geographical Society
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    • v.44 no.5
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    • pp.647-660
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    • 2009
  • Although tourism has been quite popular as development strategy, the outcomes may vary dependent upon managing stakeholders involved. Thus, stakeholder management has been the subject of growing research interests recently. Collaboration theory was suggested as an alternative to this question; however, collaboration theory may provide potential benefits, it lacks in consideration into stakeholder power relations. The purpose of this paper is two foleded. One is to examine critically collaboration theory in the context of tourism development, and address the necessity of stakeholder analysis framework, and the other is to provide the framework. This paper argues that careful analysis of stakeholders from diverse perspectives should be done in advance, and presents stakeholder analysis framework which consists of six analysis indicators: interest, perspective, power base(resource), involvement, influence, and legitimacy. The framework consists of three stages: (1) identifying stakeholder, (2) assessing stakeholder, and (3) establishing strategies. It is argued that the framework in this paper can be useful to analyze stakeholders and to set up strategy for more collaborative tourism development.

An Approach for Enhancing Aviation Service Satisfaction based on Collaborative Filtering

  • Kim, Mi-Yeon
    • Journal of Multimedia Information System
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    • v.5 no.1
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    • pp.21-26
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    • 2018
  • Recently, data analysis technology through artificial intelligence is attracting major attention in various industrial fields. In addition, with the increase in personal income, nowadays, the importance of heterogeneous leisure life is becoming more prominent. However, there is a problem that the tourism industry is not out of the traditional service framework. For the ultimate development of the tourism industry, it is time to provide more scientific and systematic tourism services. In this paper, various data analysis techniques in the field of computer science are applied to the field of tourism to realize next generation tourism services. To this end, the scope of this study is limited to the aviation service, and a natural ecosystem of the aviation industry for future-oriented services of aviation tourism that can improve the efficiency of aviation service gradually is established. The proposed method effectively solves the problems of traditional aviation services through data analysis techniques with artificial intelligence techniques in computer science. We expect that it will enhance the customized satisfaction of customers through personalized service and foster loyal customers in aviation companies through the method proposed.

The Development of a Cyber World Culture Expo and Electronic Tourism Market System (가상 경주세계문화엑스포와 전자관광시장의 개발)

  • 주재훈
    • The Journal of Information Systems
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    • v.9 no.1
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    • pp.87-108
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    • 2000
  • The tourist industry is expecially one of the successful areas for the application of electronic commerce because it is an information-intensive and consumer-oriented industry where information and services play a large part in transaction processes. A electronic tourism market which integrates tourist information systems, reservation systems, and real-time broadcasting systems based on the Internet Web was developed by a collaborative team of Dongguk University and Daou Tech. Inc. with sponsorship of Kyongbuk province and Minister of Information Communications of Korea. Based on the development case of the system, this paper proposes development and operations strategies of electronic market in the tourist industry. The paper reviews the development strategies in the perspective of potential travelers, technology, cooperation among players, and development methodology. The paper also discusses strategies which are able to be employed as the guideline in order to operate the system.

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An Alternative Methodology for Stakeholder Analysis in Rural Tourism Development - A Case Study of Social Network Analysis - (농촌관광개발 이해당사자 분석 방법론 - 사회연결망분석 사례 연구 -)

  • Lee, Jou-Yeon;Lee, Yeong-Joo;Lee, Dong-Ho
    • Journal of Korean Society of Rural Planning
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    • v.11 no.3 s.28
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    • pp.29-42
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    • 2005
  • This study aimed to apply a methodological approach, 'social network analysis' to a case study for the understanding of relational structure among stakeholders related to green tourism development. By doing so, this study argued that it is important to identify stakeholder's network structure to help green tourism planners develop collaborative relationship among stakeholders. This study identified the stakeholders regarding a community-based festival development in the southern area of Korea, and investigated two types of networks among them: decision-making power relational and intimate network. Interviewer-administrated survey and in-depth interview were employed for data collection. The data was analyzed by SPSS (version 10.0) and Net-MinerII (version 2.5.0), and by constant comparison method. The result revealed that low different groups of the stakeholders were separated in the intimate networt and that the festival organizational body was not connected with other stakeholders in the decision-making power relational network. The existence of separated groups and weak relationship among the stakeholders appeared to relate to age-group differences, and different views on the festival between the stakeholders.

Strategies Contents for Financial Independent RIS in Proton Accelerator Science and Technology

  • Bae, Khee-Su
    • International Journal of Contents
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    • v.7 no.2
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    • pp.32-35
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    • 2011
  • This research would be the first step toward in the long processes of proton technology industrial cluster development by focusing on the region's readiness and acceptability of the proton technology project. As is shown in our questionnaire survey, the top priorities needed to consider for the Proton Technology project are found to be job creation (mean 3.74), regional economic development (mean 3.72), industry infrastructure(3.54), institution for science and education(3.53), economic inequalities(3.33), tourism industry revitalization(3.20). For public servants top priorities in order found to be regional economic development, job creation, industry infrastructure, institution for science and education, economic inequalities, tourism industry revitalization. Universities' priorities in order found to be job creation, regional economic development, institution for science and education, industry infrastructure, economic inequalities, tourism industry revitalization. The mean reliability score for the each party was found to be mayor((3.04), citizens(2.99), province(2.97), private corporation(2.96), and universities((2.93). Of particular note, the mean score except the mayor were all below median (3.00). province(3.24), city council member(3.20), public employees (3.09), private corporation(3.03), nonprofit organization (2.97), mass media (2.96), citizens(2.96), and universities(2.89). The universities and colleges also should revise their strategic plans and thus restructure their internal academic programs, and must develop their own collaborative programs with Proton Engineering Frontier Project, related industries, city, and other government units. Not only educating, training, and providing top-notched man powers to the proton technology industries will be one of their primary missions.

Marketing Communication and Synergy of Pentahelix Strategy on Satisfaction and Sustainable Tourism

  • CHAMIDAH, Nurul;GUNTORO, Budi;SULASTRI, Endang
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.3
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    • pp.177-190
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    • 2020
  • This study aims to present explicit findings from an internal perspective, namely the interaction patterns of marketing communication between pentahelix elements and testing the expectations of tourists towards tourism activities through a simulation model between variables. This study is divided into two methods of analysis, namely qualitative explorative, where the study aims to invest in communication patterns and patterns of interaction between pentahelix stakeholders in Sitiwinangun Tourism Village, West Java, Indonesia with involve 17 informants who came from pentahelix elements (Government, academics, community, business and media). Second, quantitative method to measure the extent of effectiveness rather than collaboration activities and the role of marketing communication to tourist satisfaction is done by an analytical approach involving 30 tourists through customer satisfaction surveys. The results of this study illustrate that the involvement of each pentahelix element has not been maximized. The pattern of interaction and communication between elements also shows the gap between interests, expectations, and reality. This study provides a real picture that to realize a tourism program that is profitable, holistic, and sustainable requires collaboration that is wrapped with transparent and interactive communication patterns. The marketing communication concept approach combined with collaboration theory between stakeholders can be useful for sustainable tourism.

A Case Study on Regional Tourism Innovation through Smart Tourism: Focusing on Incheon Smart Tourism City Project (스마트관광을 활용한 지역관광 혁신사례 연구: 인천 스마트관광도시를 중심으로)

  • Han, Hani;Chung, Namho
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.67-88
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    • 2024
  • Smart tourism aims to maximize the utilization of local tourism resources, effectively manages cities and contributes to improving communication and quality of life between tourists and residents. Therefore, smart tourism emphasizes synergistic collaboration, considering both residents and tourists. This study explores smart tourism interaction and roles in enhancing regional competitiveness. By conducting thorough examination, focusing on integrating the four key elements of smart tourism city (smart experience, smart convenience, smart accessibility, and smart platform) with local residents, local businesses, regional resources, and ecosystem to foster positive synergies, Incheon smart tourism city project was employed as a single case study design. Research results indicate that the collaborative model of a smart tourism city positively impacts service satisfaction and strengthens regional tourism competitiveness. Building upon these results, this study aims to contribute to the development of smart tourism cities by proposing directions for future development and emphasizing the enhancement of regional competitiveness through the integration of smart technology and local tourism.

A Study on Ways to Activate Tourism through Gwangyang Maesil (광양 매실을 활용한 관광활성화 방안에 관한 연구)

  • Yeo, Ho-Keun
    • Food Science and Industry
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    • v.45 no.2
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    • pp.10-18
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    • 2012
  • Maesil began to grow in Gwangyang after the old Mr. Yulsan Kim Oh-cheon brought 5,000 trees of maesil(Prunes mume) from Japan in 1931. Today, Gwangyang maesil comprises approximately 25% of total national output. Gwangyang produces a variety of foods, manufactured foods and beverages using maesil. Besides, numerous tourists came to the 15th Gwangyang International Ume Flower Culture Festival to enjoy the festival and appreciate blossoming ume flowers. More than 1.9 million people visited Blue Ume Flower Farm in Gwangyang in the year of 2010. As many visitors came to the city simultaneously, however, there occurred confusion. So, it is thought that the following measures are necessary to enhance the tourism value of Gwangyang maesil. First, a symbolic story for Gwangyang maesil or maehwa(ume flower) needs to be created. Second, snack foods for sightseers need to be developed. Third, diverse attractive elements to prolong tourists' stays are worth developing. Fourth, it is necessary for Gwangyang to hold competitions for ideas to activate tourism through maesil. Fifth, Gwangyang needs to promote collaborative development of tourist items and collaborative tourism marketing in close cooperation with neighboring cities and counties. Finally, it is worthwhile for Gwangyang to host an international fruits and seeds exposition or exhibition and it needs to strengthen active promotion and marketing suitable for the Smart Age.

A Study on the Medical Tourism and Activation : With focus on Medical Communication (의료관광의 활성화를 위한 제언: 의료커뮤니케이션을 중심으로)

  • Lee, Seung Jae
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.391-397
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    • 2014
  • This paper is concerned with medical tourism, which is expected to become the new growth engine of the 21st century. Medical tourism is a collaborative and synergistic composition of Healthcare and Tourism, and has led to a remarkable growth in 2012 since the year 2009, exhibiting huge growth potential. This paper reviews the emerging market of the medical tourism with five major hospitals in Korea from the perspective of medical tourists, and makes suggestions for the global health care and the sustainable development in Korean medical tourism as a growth market: the construction of websites for active services and transparent management of medical expenses with proper arrangement of medical consulting and advices, cooperation of the health care center and the medical tourism industry, and the activation of healthcare communication. For the smooth progress of medical tourism, this paper suggests two separate communication channels: one for the patient tourists and the other for the medical tourism coordinators. The former needs accuracy with professional knowledge on the healthcare and communication, which should be classified as medical interpreters working with disease-oriented medical tourists. The latter refers to international medical coordinators dedicated to the smooth progress of medical tourism and services. This paper also points out the creative efforts to improve the relatively poor infrastructure of tourism industry to accommodate the medical tourists, and improve the medical tourism industry.

The Design and Application of an Inquiry-based Fieldwork Program using Wireless Mobile Devices to Investigate the Impacts of Tourism on Yangdong Village (모바일 테크놀로지 활용 탐구기반 야외조사활동의 설계와 적용: 경주 양동마을을 사례로)

  • Lee, Jongwon;Oh, Sunmin
    • Journal of the Korean Geographical Society
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    • v.51 no.6
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    • pp.893-914
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    • 2016
  • This paper describes the development of an inquiry-based fieldwork program based on Yangdong village where students explore the ways that it can develop in a sustainable way. Important considerations in an inquiry-based fieldwork design include what the key inquiry questions should be, the geographical issues of fieldwork location, the potential roles of mobile technologies, design of learning activities and a final product, and the roles of a teacher. Student fieldwork activities, including mapping land-use changes at the building level, detecting what should be changed or remain the same, and conducting interview with residents to examine their perceptions of overall tourism impacts, are supported by mobile technologies (i.e., the Collector for ArcGIS and the Google Forms). Twenty one high school students participated in a field test of the program in February 2016, which allowed authors to evaluate the program. Students' pre-, in-, and post-fieldwork activities were observed and the data and final products which they gathered and producted were analyzed. The post-program survey indicated that the students deepened and expanded their understanding of Yangdong village and expressed their satisfaction with the program in general. Incorporating mobile technologies into inquiry-based geographical fieldwork can help students involved in collaborative problem solving and creative activities in real world settings and create a shareable multimodal product combining maps, photo, and text.

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