Browse > Article

An Alternative Methodology for Stakeholder Analysis in Rural Tourism Development - A Case Study of Social Network Analysis -  

Lee, Jou-Yeon (Dept. of Forest Science, College of Agri. & Life Sciences, Seoul Nat'l Univ.)
Lee, Yeong-Joo (Dept. of Forest Science, College of Agri. & Life Sciences, Seoul Nat'l Univ.)
Lee, Dong-Ho (Dept. of Forest Science, College of Agri. & Life Sciences, Seoul Nat'l Univ.)
Publication Information
Journal of Korean Society of Rural Planning / v.11, no.3, 2005 , pp. 29-42 More about this Journal
Abstract
This study aimed to apply a methodological approach, 'social network analysis' to a case study for the understanding of relational structure among stakeholders related to green tourism development. By doing so, this study argued that it is important to identify stakeholder's network structure to help green tourism planners develop collaborative relationship among stakeholders. This study identified the stakeholders regarding a community-based festival development in the southern area of Korea, and investigated two types of networks among them: decision-making power relational and intimate network. Interviewer-administrated survey and in-depth interview were employed for data collection. The data was analyzed by SPSS (version 10.0) and Net-MinerII (version 2.5.0), and by constant comparison method. The result revealed that low different groups of the stakeholders were separated in the intimate networt and that the festival organizational body was not connected with other stakeholders in the decision-making power relational network. The existence of separated groups and weak relationship among the stakeholders appeared to relate to age-group differences, and different views on the festival between the stakeholders.
Keywords
Decision-making power relational network; Intimate networt; Rural tourism; Social network analysis; Stakeholder;
Citations & Related Records
연도 인용수 순위
  • Reference
1 강신겸, 1999, 관광연구논총, 한양대학교 관광연구소, 11 : 45-59
2 송미령, 성주인, 2005, 농촌관광의 현황과 전망, http://aglook.krei.re.kr/agreport.html?menu=1&type=read&uid=67&kid=D0019&cpage=1
3 임형백, 이성우, 2004, 농촌사회의 환경과 기능, 서울대학교출판부
4 Jamal, T., O. Getz, 1995, CoIlaboration theory and community tourism planning, Annals of Tourism Research, 22(1) : 186-204   DOI   ScienceOn
5 OECD, 1995, Niche Markets as a Rural Development Strategy, Paris: OECD
6 Sautter, E. and B. Leisen, 1999, Managing stakeholders: A tourism planning model. Annals of Tourism Research 26(2) : 312-328   DOI   ScienceOn
7 Bryson, J., B. Crosby, 1992, Leadership for the common good: Talking public problems in a shared-power world, San Francisco, Jossy-Bass
8 신용석, 이태희, 2005, 지역축제 이해집단 분석틀을 위한 탐색적 연구-이해집단의 역학관계를 중심으로, 관광학연구, 28(4) : 295-312
9 Kelly, G., D. Kelly, and A. Gamble, 1997, Stakeholder Capitalism, New York, St. Martin's Press, Inc
10 Getz, D., W. Frisby, 1991, Developing a municipal policy for festivals and special events. Recreation Canada.(October) : 38-44
11 조록환, 2003, 농촌관광사업 지역의 사회자본이 주민참여에 미치는 영향, 서울대학교 농업교육학과 농촌사회교육 박사학위 논문
12 Hirschman, A. O., 1958, The Strategy of Economic Development, New Haven, Yale University Press
13 김용학, 2004a, 사회 연결망 이론, 서울 : 덕영사
14 McDonell, I., J. Allen, and W. O'toole, 1999, Festival and special event management, Singapore, John Wiley and Sons Austrailia, Ltd.
15 Reed, M., 1997, Power relations and community-based tourism planning. Annals of Tourism Research, 24(3) : 566-591   DOI   ScienceOn
16 Gray, B., 1985, Conditions facilitating international collaboration. Human Relations, 38 : 911-936   DOI
17 Selin, S., 1993, Collaborative alliances: New intemational forms in tourism. Journal of Travel and Tourism Marketing, (2/3) : 217-227
18 새국토연구협의회, 2005, 국토균형발전과 농촌계획, 제2차 포럼 자료집, 2005년 8월 24일, 국토연구원강당
19 김용학, 2004b, 사회 연결망 분석, 서울 : 덕영사
20 Freeman, R., 1984, Strategic management: A stakeholder approach. Boston: Pitman